5 Ways to Market Your TV Channel Effectively


Did you know that over 75% of digital media consumers took a new interest in the online media platforms and channels in 2021? As unbelievable as it sounds, it is most certainly true and it shows the exceptional rise in the cord-cutting community around the world.

So, there’s no better time to start your TV Channel right now and market it to the billions of people on the internet awaiting new content, channels, and shows to watch.

In today’s day and age, starting a channel to showcase on platforms like Roku, Fire TV, Apple, and Android TV, isn’t that difficult. There will be a lot of competition but what matters is how you stand out and take the high road straight to the top of the industry.

For that, you’re going to have to learn effective techniques of marketing your TV network the right way. And we at TvStartup know and understand that. So, we’ve brought you the 5 best ways of marketing your TV Channel effectively.

But before we delve into these techniques, it is essential for us to take a look at how important digital marketing is, in today’s TV industry. So, without further ado, let’s get started.

The Importance of Digital Marketing in the TV Industry


In the age of Netflix and Amazon Prime, viewers don’t only watch shows that appear on their cable televisions and feel content. They explore the internet, social media, blogs, SERPs, and other places for new channels, shows, and things to watch.


An apt example is Netflix’s marketing strategy which utilizes emails to introduce new subscribers to content that might match their preferences. Netflix’s ROI is multi-fold and it shows how well they’re penetrating the market with billions of dollars in revenue that they made only in 2021.


Over 93% of online interactions and transactions start from search engines, so with the help of the right digital marketing strategy, you can advertise your TV Network, win viewers and subscribers, and get the best results in the TV industry as well. Since the start of 2022, it is open season and the perfect time to develop all your techniques and strategies to make your market in the industry.

Digital marketing is essential for your own TV Channel’s success. But before you create your marketing strategy, you need to know how TV Channels work.

To learn exactly how you can create your own TV channel, schedule a free LIVE DEMO to see first-hand how you can launch and monetize your own TV network.


5 Ways of Marketing Your TV Channel Effectively

So, you’re thinking of marketing your TV Channel to the right audiences at the right time to bring them into your viewer base? Well, with these 5 incredible ways of marketing your TV Channel effectively, you’re going to be able to do that and much more. Let’s check them out.


1. Social Media Promotion


With over 400 million users coming online in the last year, over 4.55 billion people in the world use social media and a large proportion of them consume digital media and online shows and content. So, the first market you need to target for your TV Channel is the world of social media.

Platforms like Facebook, Instagram, and Twitter are being accessed by most of the world every single day, and marketing to these people through advertisements, and social media posts are incredibly important.

With the help of posts, built-in advertising tools, accounts, and professional reviews, you can market your TV Network to billions of people on social media and get massive heaps of new viewers and subscribers to try out and stick with your channel for good.

2. CTV Marketing


For an indie TV Channel, finding ways of low-cost marketing and getting out the right message to your targeted audiences who actually prefer your content and would be more likely to watch what you’re churning out is difficult.

But that’s where CTV Marketing comes into play. CTV or Connected TV advertising is a method of using skippable advertising videos that are shown to viewers and audience groups with similar viewing behaviors and preferences. It is way better than the simple banner ad strategy that has been around for quite a long while and has become ineffective by now.

Platforms like YouTube and other streaming websites allow such advertising and since it isn’t shoving your content down the throats of potential audiences, they’re more likely to watch your content and even leave a subscription and become a devoted viewer.

3. SEO Blogging


Search engines like Google, Bing, etc. generate multi-billion results for every query that they receive. A few of these results showing on the top result pages are advertisements but the rest of them are completely organic and perfectly search engine optimized.

Using the knowledge and experience of an SEO blogger, or by getting your content reviewed by a website that gets tons of traffic on their blogs, you can easily market your TV Channel and the cost for this might not be significant at all in comparison to brick and mortar advertising tools.

So, having blog posts and articles written about your TV Channel and your content will surely bring a lot of potential subscribers to your viewer base. Make sure you explore this marketing tactic quite well.

4. Media Collaboration


One of the biggest forms of marketing that requires the least productive effort is a collaboration with other media companies and organizations to create a cross-over that helps both the viewer bases to mix up and attract even more people to both parties.

If you’re the owner of a TV Network, the most effective way of going around with a media collaboration is by attracting production companies and advertising companies to market your content and offering some benefits to them by signing a mutually agreed upon MOU.

There are dozens of examples of digital media platforms and channels collaborating and providing audiences what they want in exchange for their undivided attention and subscriptions like Apple TV and Amazon Prime Video, Roku and Netflix, and many others as well. So, if you want to get a good amount of audience watching your content, media collaborations are important.

5. Email Marketing


Taking notes from Netflix’s email marketing strategy, using the simple yet incredibly effective approach of marketing your content to potential viewers and even your subscriber base through sending specialized emails with stunningly tasteful designs can definitely be a great way of gaining success in the industry.

If email marketing is done right, every single dollar spent on the email marketing procedure can end up returning around $42 which is an astonishing return on investment. By taking up email marketing, you can expand your TV Network quite a lot and make your mark on the internet.

So, by creating a proper email marketing strategy, using a defined schedule and email flow, you can market your TV channel to interested viewers and consumers all over the world. It is definitely one of the best ways to go about gaining new subscribers and getting success in the TV industry.

Do all these techniques apply to YOUR TV Channel?

The best thing about these 5 ways of marketing TV Channels is that they work irrespective of what niche you’re in. Whether you’re making an educational content channel or a gaming one, using these tricks will help you gain an audience no matter what.

If your TV Channel is introducing a new niche to the industry, you can mold these techniques according to your style and make sure you get the best out of them because the content enthusiasts around the world are always hungry for more, and your content could be just what they’re looking for!

Conclusion

With the help of these incredibly effective marketing strategies, you’re going to be able to expand your TV network with tons of new subscribers and viewers and reach more than 40% of the world’s population who use the internet to watch TV shows and content.

So, are you ready to start your TV Channel and market your content with the help of TvStartup? We’re here for you whether you want a Cable, Internet, or Satellite TV Network started up and on the road to success.

Furthermore, with the help of our simple yet rich turn-key CMS, you can easily upload, broadcast, and create content for your viewers to stream easily. So, come to TvStartup and make your TV Channel the next big thing in the industry!

2022 is the year of TV creators. Using the right tools and techniques, you can make it big in the industry and get millions of subscribers and viewers watching your amazing content.

To see how the process of launching your own channel works, schedule a free Live Demo with our experienced channel strategists.

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7 Tools and Equipment You Need to Start Live Streaming


It might blow your mind to hear this, but in the last 5 years from 2016 to 2021, the Live Streaming market has been estimated to grow from $30 Billion to a whopping $70 Billion+.

Whether we take into account sports events, or reality TV shows, the Olympics, or the News, the live streaming market is booming and becoming more popular by the day.

In fact, people are more likely to watch and interact with a live video instead of a blog (it’s a bit sad). This just shows that audiences like to feel immersed in content that they’re witnessing in real-time.

This goes to tell you that if you want to make your mark in the digital content industry, starting your very own Live Streaming TV Network is the first step towards amazing success.

If you’re completely new to the concept of Live Streaming and you’re wondering what you’re going to need to be able to live stream your content (belonging to any niche) without facing any difficulties.

Well, to give you the perfect idea of how you can start your own Live broadcasting channel, we’ve made a list of the most important tools and equipment you’re going to need. But before that, let’s see why exactly you need to start live streaming to achieve success in the TV Networking industry.

Why Live Streaming is the Future of TV Networking

Live Streaming and Broadcasting is an ever-growing platform. The Live Streaming industry is estimated to become worth over $184 Billion in the next 6 years going up to 2027. In the last year alone, millions of businesses shifted to live streaming, Q&As, and broadcasting platforms to market their products and services.

The internet is slowly becoming a platform solely dedicated to video streaming and broadcasting which makes live streaming the perfect business niche to get into with a very high success rate.

With the help of interactive elements like conducting polls, taking questions, requests, allowing users to join streams, you can make sure your live streams are more engaging than the competitors and captivate a larger audience leading to your TV network’s success.

But that’s not even the best thing about live streaming anymore. The best thing about it is that live streaming is amazingly affordable now, as long as you have content, a never-give-up attitude, and the capability of adapting to changes that occur in the digital content industry.

Like Mark Twain once said, “The secret to getting ahead is getting started.” So, now is the perfect time for you to start your live streaming TV Network to get a proper audience behind you and become popular and successful worldwide. You’re going to have to take a step forward in this niche to become number 1.

7 Tools and Equipment Needed for Live Streaming

With all that motivation, you’re finally ready to start your own live streaming TV network. Well, before you start, you’re going to need a few things, and then as your live streams progress, you can upgrade and add new tools and equipment to enhance your streams.

Below is a list of the 7 most important and basic tools and equipment you’re going to need for live streaming and broadcasting. With these tools, you’re going to be ready to record your streams on your network. Let’s check them out.

1. Camera

Professional video cameras can cost over $1000 but the good thing about live streaming is that you don’t really require a professional video camera for recording your streams.

The most cost-effective cameras for live streaming, face-cams, and even video recording in real-time are USB webcams. These cameras offer 30 and 60FPS recording options with a varying resolution which can even go up to 4K which is more than enough for amazing streaming quality.

Moreover, if you don’t have a proper setup for your camera, many USB webcams come with holders that you can set on the device you’re using with the camera and record a stable and high-quality live streaming session.

2. Microphone

Microphones are incredibly essential for a good live stream if you’re going to communicate with the viewers one way or the other. Ideally, getting a dynamic microphone would be great because there’s no need for an external audio interface.

But they can be expensive. If you’re just starting your live streaming TV network, getting a lapel microphone or a condenser microphone would be the right way to go. Lapel microphones work great for sit-down interviews and direct communication with the viewers.

Condenser microphones require audio interfaces to work well with mixers and editing software tools. Depending upon your streaming niche, you can pick the right microphone for yourself and get started.

3. Laptop or PC

Without a proper device where you can manage your streams, editing tools, and video software, you can’t live stream. The ideal device for live streaming would be a laptop for starters.

A decent laptop with good specs including 8GBs of RAM, nice storage, a fast-processing unit, and a compact body would be plenty for starting your own live broadcasting TV network on the best platforms.

Once you start seeing audiences and results being delivered by your stream, you can move towards getting a high-quality PC built for your live streams so you can easily record, edit, mix and match the audio and video at the same time without facing any lag or issues.

4. High-speed Internet Access

The next step is getting a good enough internet connection that offers at least the minimum recommended speed and bandwidth for uninterrupted and stable live streaming.

According to highspeedinternet.com, the recommended minimum internet upload speed for live streamers is at least 10Mbps. Any speed less than this can result in live streams experiencing fluctuations and buffers which isn’t very professional for live streaming TV channels.

If you have a stable internet connection, you won’t only be able to stream your videos on your channel but also look for new ideas, a collab with other people, and enhance your streaming quality periodically.

5. Audio and Video Software

The audio and video editing software you use serves as the lifeblood of the live stream. One of the most important aspects of these software tools is taking multiple camera inputs and structuring them according to your liking on the screen being displayed to the user, along with the color correction, and other video enhancements.

The other tool you need to know about is an audio mixer. This allows you to take audio input, mix and master the audio, provide clarity, and allows you to increase or decrease the volume of the multiple inputs for a better overall live stream.

There are dozens of audio and video editing software tools for live streaming including OBS, and Wirecast among many others (free and paid), so you can find and use the one that works the best for your streaming needs.

6. Good Lighting

Lighting is integral to a good quality live stream. Your viewers need to be able to see you, and at the same time, not be completely blinded by the high intensity of light on your face.

But don’t worry, you don’t have to spend hundreds of thousands of dollars on lighting equipment that studios have. All you need to remember is the basic concept of lighting.

Always position the light in front of you, make sure the intensity of the light is balanced, and use reflectors to make sure light isn’t spilled and is focused on you and the objects important to your stream.

7. Streaming Platforms

Finally, the last thing you need to know about to be able to start your live streams is streaming platforms. When you think of live streams, you must be thinking of Twitch TV, well, for new streamers, the platform is too saturated and isn’t that great.

Since you want to establish your own live streaming TV network, the ideal streaming platforms will be popular TV channel platforms with millions of subscribers and low competition. Platforms like Roku TV for one, or Amazon’s Fire TV. These are just a couple of examples of the streaming platforms you should be thinking of live broadcasting on if you want your live streams to become popular.

Conclusion

Once you have all the necessary tools and equipment at the ready and you’re about to stream your content on your TV network, you might wonder what platform would be the best for your TV Network to showcase live streams on?

Well, that’s where you can utilize Tvstartup.com. Our mission is to provide you with turn-key TV Network setup on the best TV streaming platforms like Roku TV, Android TV, Fire TV, and Apple TV.

With our turn-key system, you’ll be able to easily manage and stream live broadcasts on your channel and get amazing responses from viewers along with tremendous success in the industry.

Want to learn more about TV networking, live streaming, and content creation? At Tvstartup.com, we’re dedicated to providing you with the most relevant, important, and useful information, news, and guides on setting up your TV network and making it big in the industry. So, to stay aware of what’s happening in the TV streaming world, subscribe to our newsletter.

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Which Niche is the Best to Start a TV Channel in?


Around the world, there are over 4.26 BILLION TV viewers (both cable and cord-cutting) and this number is only going to increase in the coming years as more TV content moves to the Internet.

So, now is the time to start your very own TV Network if you haven’t already done it. From amazing audiences to great reach and epic revenue, you’re going to get it all if you set up today.


But the real questions you might be asking yourself is, which niche should I start a TV Channel in? What should my videos be about? And what’s the niche that attracts the most viewers?


After developing over 1000 Roku channels and countless more networks on similar platforms like Fire TV, Apple TV, Android TV and others, we’ve been in a unique position to research and understood the data related to TV niches, the critical importance of them to a channel or network’s success, and which ones are the best to take part in for new indie TV network owners to become successful.



Before we start learning about the TV channel most suitable for you, it will be beneficial to learn what TV Channel Niches actually are. So, without wasting any time at all, let’s get into it.




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TV Channel Niche: What is it?

A TV Niche or Genre is a style or area of content within the TV Industry that a particular TV Channel explores or specializes in. Many TV Networks also choose to stream content from varying niches but Niche TV channels get more reach for interested audiences and viewers around the world.


When it comes to the U.S alone, over the past 50 years, the Sci-Fi genre has reached a new high. Along with it, the comedy and news niches have also reached new heights and gained a lot of love and popularity around the world.

The most important part of starting out with a TV channel is choosing a TV Channel Niche. Without specifying your area of content interest and outreach, you won’t be able to project your content and market it to the targeted audience. So, it is incredibly essential for the benefit and growth of your channel that you choose a good niche before you start a TV channel.

Most Popular Niches for TV Channels in 2022

Billions of people are watching television every day with many TV genres getting millions of views on primetime. But there are some TV channel niches that are getting tens of millions of views and making serious bank in the first quarter of 2022.

These TV Channel Niches are incredibly popular among the viewers and have a future very bright in terms of success and viewer count. Let’s take a look at a list of the most popular niches for TV Channels in the industry right now, so you can decide which one you want to launch your TV Network in.

1. Educational Content

Udemy and Coursera are some of the streaming platforms that provide educational content creators opportunities to make millions through subscriptions. By creating your own educational content channel, you can develop a subscription-based platform and get tons of audiences, and millions in revenue as well. It is one of the most popular niches and a great place to start your TV channel from.

2. Interview and Talk Shows

Channels that host Morning shows, talk shows, interviews, and other forms of communicative shows that combine elements of news and chatting also attract millions of viewers throughout the 24-hour day. A TV Channel in this niche would also do pretty great, so this could definitely be a potentially successful niche choice for you.

3. TV Series and Serials (Action, Comedy, Sci-fi, Drama, etc.)

If Netflix’s astonishing rise and multi-billion-dollar fortune aren’t telling you, TV series, movies, and serials are a huge source of revenue in the TV industry if done well. Whether we’re talking about action, drama, sitcom, or sci-fi shows and movies, if you choose this niche, you’re definitely on the track to getting amazing fame and success.


4. Documentaries and History

It might surprise you to some extent, but documentaries and historic content get a lot of visitors in all kinds of age brackets. So, if you establish a TV Network like History Channel, then with the right content, you’ll be able to bring in tons of viewers and make loads of revenue as well.


5. Animated Content

With anime series and movies on the rise around the world and cartoons as well as poems on YouTube getting multi-billion views, it is very obvious that channels with animated content are doing great. So, if you want to attract tons of viewers, animated content will serve as a great niche.


Have chosen the TV Niche you’re going to start your TV Channel in, but not sure where to go from here?

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Here’s a 5-Step Plan to Effectively Choose Your TV Channel Niche

Are you ready to choose your TV Channel Niche? Well, to help you make that decision effectively, we at TvStartup have made a 5-step plan for you to choose the perfect TV Channel Niche so you can produce great content and get tons of views and exceptional success. Let’s go through these steps together.

Step 1: Find a Niche with a solid following

TV genres and niches are all over the spectrum of audience ratings and the number of viewers. Make sure you pick out a niche that is profitable and popular enough to have an existing following. The following does not have be be the leading trend, but it needs to have a minimum level of popularity and intrigue to attract viewers into your channel which will be tailored to fit the audience in this specific niche. Your viewers will be people who want to watch content and videos in that niche, and you’ll need to establish that there is enough interest in the niche to attract a reasonably sized audience. That’s the first step of becoming successful in your chosen niche.

Step 2: Make sure your chosen niche offers unlimited content ideas

The second step is to make sure that the niche that you’ve picked out offers a lot of variety. Variety, in this case, means that the niche you’re working on offers unlimited content ideas so that you don’t encounter the infamous content block with your TV channel.

Step 3: Pick a Niche that you’re passionate about

As an indie TV Network owner and producer, you’re going to want to step into the niche that you’re passionate about. If you don’t love what you’re creating then you can’t expect audiences to react any different way. So, make sure you’re creating content that interests you.

Step 4: Your Niche Needs to Have Less Competition

This is a good way to gauge yourself on step #1. The niche you’ve chosen needs to be popular among audiences but at the same time, the niche needs to have less competition when it comes to other TV channels. The lesser the competition, the more people will come to your channel and spend more time watching your content, but healthy competition validates the demand for good quality content in your chosen niche.

Step 5: Learn Everything About Your Niche Audience

The Niche that you’ve chosen is going to contain a certain kind of audience and to effectively reach all of the people and be liked by them, you’re going to have to study the niche audiences, their behaviors, what they like and dislike, and how to market content to them. That’s how you’ll reach the top of the industry.

So Which Niche is the Best to Start Your TV Channel?

Typically, choosing a niche that is both popular and filled with loads of content ideas is the one you should pick for your TV Channel but if your marketing strategy is tip-top shape and you have experience industry professionals on your end, going for a multi-niche TV channel production can also be a good choice.

With a TV Channel that covers different topics, you’ll be able to reach many audiences but only if it is done effectively. Otherwise, it could also end up misfiring with your TV Channel not being able to reach the right audience at the right time. So, do think before you take this journey. If you use this approach correctly, your channel can transform in to a network filled with content for multiple niches under one roof.

Conclusion

Now that you know about different niches, what they have to offer, and how their projected future success, you can choose the perfect genre for your TV channel and start your journey to the top of the TV industry food chain.

What? You aren’t sure how to get your TV Channel up and running towards success and popularity? Well, you’re in the right place because TvStartup.com is here to help.

Our trained professionals will help you set up your own TV Network, build high-quality Netflix-styled mobile apps for you, and with our turn-key CMS, you’ll be able to upload and directly stream broadcasts onto your channel. So, the road to success is just a contact away for you!


Did you know that CBS is the most-watched TV channel in the world right now? You can publish your content directly on TV platforms of your choice using TvStartup.com’s turn-key platform.

To learn more about starting your own TV network with guidance from a platform which has launched thousands of channels, schedule a FREE one-on-one Live Demo to learn more.

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