10 Things to Know Before Launching Your Channel

In 2021, the TV industry had a total worldwide revenue of over 230 billion dollars.



Even though this is an already impressive number, the industry’s annual revenue is said to increase even more in the years to come. With that being said, there has never been a better time to establish your very own TV network. However, before you start your TV channel, there are some things you can consideration and implement so that your channel reaches its ultimate success.

Every new TV channel owner needs to make sure they’re familiar with the important beginning strategies, elements, and rules for launching their network.

Naturally, we at TvStartup understand that you need all the support you can get. That’s why we’ve compiled a list of the 10 important things you need to know before starting your TV channel. So, let’s get started.

1. Find Your Niche

The first thing any creator looking to start their own channel should do is establish their channel’s brand, meaning they need to decide what their channel is about.

There are different TV industry niches you can choose from depending upon the type of content you’ll be making and the audience you wish to reach. Really take some time out and determine the end goal of your channel. It’s not enough to just pick a genre and roll with it. You need to know the specifics of A) what your channel is trying to accomplish; B) how you’re going to accomplish it, and; C) who your audience is going to be.

Once you determine those things, you will determine your niche. And once you determine your nice, it is important you stick with it and always stay on-point when it comes to your content.

2. Get Your Technical Equipment Ready

Making sure that you gather and ready all the technical equipment that you need for your TV Network isn’t something to overlook. Don’t get worried when we say technical equipment because depending upon the scale of your channel and the broadcasting measures, the technical equipment can differ.

For example, if you’re running a news broadcast, you’re going to need things such as a broadcasting space, apt lighting measures, high-quality cameras, microphones, reporters, and much more.

On the other hand, if you’re thinking of running an on-demand TV show channel, you can get started with a good CMS, great content, and high-speed internet. So, technical equipment is subjective, but the goal is to get it ready before you start.

3. Choose the Right OTT Service Provider

There are a few OTT service providers out there, mostly focusing on certain aspects of the streaming world. Make sure you select an OTT provider who can accommodate all of your needs, whether you are looking to create video-on-demand categories, schedule playlists, or predominately focus on live streaming.

It’s very important that you prioritize OTT providers who offer customer support, a user-friendly dashboard, multiple monetization options for your content, the ability to easily collaborate with other creators, and a powerful CMS capable of handling all of your creative needs.

4. Have Some Content Beforehand

Before you start your TV channel, you need to make sure you have at least 4 hours of content. If not, then you won’t have enough video to play on a scheduled playlist.

Of course, you can start with more than 4 hours of content. The general rule of thumb is just to have at least 4 hours. This helps your channel have a more established feel for those who will see your channel first. You want to always do everything you can to make sure your channel is seen as a dominant player in your niche, especially at the beginning of its launch.

5. Know How You’re Going to Get Paid

Obviously, you’re going to have to set up a proper payment method for your viewers and subscribers. This comes along with picking the right OTT provider who should allow you to monetize your content.


The OTT provider of your choosing should offer several gateway methods for your viewers to choose from. Whether it be PayPal, Stripe Payment Processing, or another transaction method, make sure you aren’t limited on how you receive your funds.

Your OTT provider should be giving you access to these transactional gateways so that you can generate revenue from your content by A) running ad-injections; B) placing subscription rates on certain or all content and ; C) placing pay-per-view event charges on certain content.

These options allow for a decent amount of profit to be made from your video and audio content. That’s why it is vital that you have the necessary access to different forms of payment.

Haven’t started your TV channel yet?

Schedule a free LIVE DEMO to see first-hand how easy the TvStartup platform makes it to launch and monetize your own TV network.



6. Create Good Content

Without a doubt, the most important part of any channel is its content. From your channel’s initial launch, you’re going to want to start off with a bang. That’s because in today’s world, content is king. You’re going to have to consistently come up with fresh, unique, and high-quality content.

If you’re successful in doing so, you’re going to gain the interest and attention of a lot of viewers and hopefully life-long subscribers.

Just make sure your content is on brand and matches your niche, and you never force anything that doesn’t align with your channel. The number one mistake content creators make is lack of consistency, which brings us to:

7. Understand Consistency

Yes, this needs to be said again and again. While most people are aware that consistency plays a major role for any success story, very few truly practice it.

When it comes to starting your own TV network, the deciding factor in whether your channel makes it or not can very much be consistency. This is because sadly, many people think putting a piece of content out here or there is going to make them go viral, and in turn, they will become rich and famous.

The truth is, you need great content that is put out on a regular basis if you actually want to have a thriving channel. You have to be driven and disciplined when it comes to your craft if you want to reap its benefits.

8. Know Marketing 101

Yes, starting your channel on platforms such as Roku, Fire TV, and Apple TV can bring in a large number of organic traffic, no marketing necessary. However, understanding just the basics of how your channel will be marketed is very useful if you want to gain even more in viewership. Alongside choosing an OTT provider who can answer all of your marketing questions, it is best to at least do the minimal amount of research on how to better your channel’s growth.

Here, we’ll even help you get started. Did you know that platforms such as Roku automatically place every new channel into what they call the, “New Channel Category,” and then separate each new channel by niche so that they are easy to find by new viewers? While that is a huge first step for gaining traffic when you launch your channel, make sure you also check out other resources such as Roku’s 30-day marketing tool and resources on the basics of digital marketing.

9. Use Social Media

So, once you have some of the basics of digital marketing down, use it to your advantage. Post on social media that your new channel is on the way and engage with your followers before you even launch. Build up and leverage your engagement as much as you can so that people get excited about what is to come from your brand and channel. This will ensure that you have both organic traffic from being a new channel and promoted traffic from your social media accounts.

Also, make sure you have chosen an OTT provider who will allow you to re-stream the content you make on your channel to social media such as YouTube and Facebook. This is incredible important so that you can save time and energy, as you should be focusing on the quality of your content rather than the functionality of the software you are using.

10. Strategize and Schedule

Lastly, you want to make sure you have a strategized schedule for your content. Remember how we mentioned in finding your niche that you need to have goals when it comes to the specifics of your channel? This is where you decide how you are going to implement your strategy for those goals and create a schedule for your content. 

Scheduling your content will help you stay on point with your niche and teach you true consistency. We’re not talking about saying things like, “Okay, I’ll post new content twice a week,” and then calling that a schedule. While it’s great to know how often you wish to post, statements like that are lacking critical information and leaving questions unanswered. Which days of the week are you going to post? What kind of content are you going to show your viewers? Make sure you fill in all of the blanks so that your channel stays on track and never leaves your viewers disappointed. 

Making a great content piece is what gets you an audience, consistently making great content pieces is what KEEPS an audience. Schedules do matter.


Knowing these 10 things before starting your channel will help you build the best possible experience for both yourself and your audience.

You can now have a successful channel that brings in both organic and promoted traffic, providing life-long subscribers.

And, since you understand the value of monetizing your channel’s content and catering to your audience’s desires, the last thing to do is launch your established TV network. 

To your success!

For more reading check out The Genisus of Roku


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Why You Need to Conquer Live Streaming NOW

Statistics show that in 2021, Twitch generated a revenue of over 363 million dollars. In the last quarter alone, viewers watched over 5.46 billion hours of Twitch content, which was a 14.76% increase from quarter three of the same year.


Over the passed few years, Twitch has lead the charts when it comes to live streaming and video content creation. As a TV channel owner, learning how Twitch became such a big success, may allow you to replicate certain methods when it comes to live streaming and broadcasting your own content. It is also important to have the right live streaming tools that allow you to easily re-stream your content to Twitch and other social media platforms. 

Today’s article is based around the history, fame, and strategies used by Twitch that you can employ in your own live streaming TV channel, as well as the necessary tools needed for a successful live broadcast. These tactics will allow you to push your channel to the next level, and find your place in the new TV streaming industry.

Justin.tv: Twitch’s Humble Beginnings

Twitch, the larger-than-life, live-stream broadcasting video platform wasn’t always what you see it as today. In the beginning of the platform’s journey (think 2007), Twitch was just a gaming subsection on a website that was called Justin.tv.

Justin.tv was created as a competitor for YouTube by Justin Kan. The purpose of the platform was to allow people around the world to broadcast a variety of live content to an unlimited number of viewers.

At the very start, Justin.tv had just one channel, made by Justin himself, where he uploaded vlogs of his everyday, 24/7 life.

Justin.tv started gaining a little bit of popularity, but it still never went where Justin wanted it to. In fact, the small amount of hype that came to the channel, just wasn’t what other creators were looking for.

Luckily, in 2011, the Twitch TV subsection of Justin.tv quickly became popular due to gaming streams becoming “what was hot”. This lead Justin to completely move Justin.tv to the new website called Twitch.

Twitch Understanding its Audience
Twitch’s rise to fame definitely wasn’t an overnight one. However, a lot of incredibly historic moments occurred in the live streaming industry after its creation that worked as catalysts in bringing Twitch to the level of success it has in the industry right now.

These were events like the League of Legends Tournament in 2012 that hosted a prize worth 2 million dollars and the game ‘PlayerUnknown’s Battlegrounds’ being released, which allowed Twitch users to live stream themselves playing the game. The reason ‘PlayerUnknown’s Battlegrounds’ was so popular was because it pitted 100 players against each other in a struggle for survival. Streamers were eager to share their experience on what could be called “the virtual Hunger Games.” The game revolutionized the gaming community and Twitch was the platform benefitting the most from it because it knew it fit perfectly into its niche.

Twitch realized that giving gamers a platform to share their gaming skills and reactions was something highly sought after. They held on to the concept of giving video gamers their own voice and then expanded from there. If not for its humble beginnings of trial-and-error and sticking to a certain niche, Twitch might not be what it is today.

Haven’t started your TV channel yet?

Schedule a free LIVE DEMO to see first-hand how easy the TvStartup platform makes it to launch and monetize your own TV network.

What you Can Learn from Twitch’s Fame

As a Live Streaming TV Channel owner, you must be thinking about how you can get your own channel to produce such incredible results. Well, the truth is, you must accomplish this first step; create your own individual identity and make sure you’re not bound by an external platform (yes, this includes Twitch).

Hold up. Did we just tell you how great Twitch was and then say not to bind yourself to it? Indeed, we did. There’s nothing wrong with Twitch. I mean, obviously, we’ve been raving about it’s history and fame hoping you can learn from it. However, as someone looking to own their own TV streaming network, it’s important to make sure you have the ability to be seen on multiple platforms instead of just one. In essence, your channel should have the ability to become its own app the way Twitch is.

This is why it’s so important to comprehend how Twitch experienced exponential growth: You can make sure your channel achieves the success it deserves by taking a few notes out of Twitch’s book. Use these notes as inspiration for your very own creative strategies.

We’ll Say it Again: Niche, Niche, Niche
As previously stated, Twitch started off as a video gaming content platform that has brought in billions of hours of viewership over the years. The fact that the website was designed for a particular niche, and then after its success, moved on to other streaming elements really says a lot.

It should be obvious by now, but what you should learn from this is that you need to find your live streaming channel’s purpose and make sure you create the best content out there in that niche. To get started, find ideas that match your channel’s goal, make good content surrounding that goal, and make sure you’re attracting the right viewers to enjoy your content.

Follow in the footsteps of Twitch, and make sure you see success in the one area you’re really passionate about before you try to move on to something new. Booming channels are always focused, on-topic or on-brand, excited about what they do, and well-engaged with their audience. Just because you see a little bit of an increase in viewers, doesn’t mean you should move on to a new, completely different topic. Those viewers went to your channel because they liked what you already had. Stay on-point and stay on task. If you pay attention, your audience will always tell you what they want, one way or another.

Build Your Channel’s Community

Twitch has done a great job of keeping its community strong. From streamers to viewers, subscribers to fans, everyone knows their place and understands their value to the platform. Twitch makes it easy for each of the members of its community to interact with one another.

This tactic is incredibly important for a Live Streaming Channel to succeed. In fact, any kind of channel needs to build a community and ensure that it is strong enough to stand with the channel when needed. The stronger your channel’s community, the more opportunity it has to grow.

This goes back to ensuring that you’re producing a quality channel for your viewers. And along with that quality, comes an open community that offers a sense of belonging. The use of communities isn’t just a way to bring people together (which of course is great), but it’s also a very beneficial marketing tool for your channel. If you can get viewers to become a part of your community and give them positive feelings just by being a member of your channel, they will always come back. It’s good for them, and it’s good for you. 

Create an Attractive User Experience

Twitch’s website and mobile application have both undergone massive visual updates and changes over the last few years. The purpose has always been to make sure that users and viewers have the perfect experience and feel drawn towards the platform.

Without a doubt, this is one of the most important factors for any website. So, if you’re creating an internet TV channel for your live streams, you’re going to have to make sure its user interface is suited for the targeted audience. How do you do this?

Here’s a quick tip; try to focus on these four elements when it comes to making your channel visually appealing: design and color, graphics, functionality, and consistency. Yes, it is going to take some time and research, but hey, all good things do.

Stay Dedicated to Your Craft

Clearly, Twitch didn’t reach this high level of success overnight. We’ve already discussed its humble beginnings as Justin.tv and the road to its accomplishments. Keeping all of that in mind, try to realize that you will also need to stay focused and dedicated to your TV channel in order to see the results you want.

Something we at TvStartup constantly preach is consistency. While that may seem like a no brainer, it’s usually easier said than done. People often think they understand how consistency works, but then when put to the task, fail to stay on track. The truth is, to achieve your goal of having a well-known streaming channel, you need to make sure you create great content and do it regularly without fail. With special content and dedication to your craft, you will eventually make your mark and get to the level of success that you’re looking for.

Live Stream Like a Pro

In today’s overwhelmingly technological world, it is critical that anyone looking to have a profitable live streaming channel has the right software and tools to reach success. There are three very important key elements all live streamers should have access to: a re-streamer, a video archiver, and pay-per-view options for their content. 

Why Use a Re-Streamer

A re-streamer is a software tool that allows you to re-stream your live video content to popular social media platforms such as Twitch, YouTube, and Facebook. As previously mentioned, in today’s technology-crazed world, it can sometimes be stressful to share your content over and over again on all of the available social media platforms. A re-streamer helps you build your authority as your own live streaming channel (in essence, becoming your own Twitch application), while also giving you the ability to share your content on socials and your website. 

With software that is equipped with a re-streamer, you can easily record your live stream and then share it to those platforms with a click of a button. Cross-platform publishing should be of the upmost importance for those wanting to establish an accomplished live streaming channel because it makes managing your channel’s content easier, and it saves time by eliminating the hassle of going in and out of multiple platforms to share the same video.

Why Use a Video Archiver

All live streamers should have software that has a video archiver feature. This enables you to record and archive your broadcasts. Archiving your videos is important because it gives you the opportunity to manage and preserve files that aren’t currently being used, but still have value.

The software you use should have its archiver as a built-in feature because any one who knows live streamers knows that they have mountains of video content. Preserving your content should be a top priority, not only for safe keeping, but for reference and inspiration later on. If you can keep all of your content archived, you will always be able to go back to any of the videos you’ve saved and learn from past mistakes, as well as work on unfinished projects. So, yes, an archiver is a must. 

Pay-Per-View Options

Having a pay-per-view option for your live streams isn’t only crucial for standing out in today’s competitive industry, but it’s also a great way to monetize content.

Offering your viewers pay-per-view content solidifies that your channel means business because you will be producing content that is worth paying for. It’s easily the best way to establish your authority as a heavy-hitter in the live streaming industry.

Pay-per-view live events are also a simple way to monetize your important content. So, make sure you are using software that provides you with the ability to charge a fee for any of your live streams that you deem worthy. This can be a huge advantage for content creators who live stream things such as premieres or concerts, but is not limited to only those events. 


Twitch was one of the first platforms for live streaming video content, and it worked because of an incredibly innovative idea. The changes Twitch brought to the streaming world and its consistency in bettering its service are amongst the many reasons why it succeeded so greatly in its industry.

As a TV Network owner, your vision is to have the same kind of success story. By understanding the progression of Twitch and its platform, and knowing the value of re-streaming, archiving, and offering pay-per-view content, you are now able to establish your channel.

Time to get to work.


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Video Gaming Channels: The Future is NOW

According to research, in 2021, over 1.5 billion viewers were recorded watching video game content. This astounding number showed a growth of more than 25% compared to the year before.


Although these are already impressive stats, the number is actually said to increase in the next few years. It’s projected that this, in turn, will cause the gaming industry’s expected revenue to reach $3.5 billion by 2025. So, it is safe to say that gaming channels aren’t going anywhere anytime soon.

But, the real question is, “Can you create a profitable gaming channel?” With so many social media platforms and video content websites already available, it may seem intimidating to get your channel started.

Despite your possible hesitation, yes, gaming channels are absolutely worth making… with the right content and tools of course.

In this article, we’re going to discuss why gaming TV channels are a good idea to invest in, how they can be successful, and a few marketing tips that can help you establish your channel as a leader in the gaming community. So, let’s get right to it.

As someone interested in starting their own Video Gaming Channel, you need every tool you can get. Ask about TvStartup’s brand new Broadcast Studio and Re-streamer. Everything you need for your production in one dashboard.

Schedule a free LIVE DEMO to see first-hand how you can launch and monetize your own TV network.

Gaming TV Channel: 3 Reasons it’s a Good Idea

Reason 1: Relatively Newer Market

The first reason is that, compared to other industries, it is an unexplored niche. That may sound crazy, but if you think about it, there are very few dedicated gaming TV channels available in the market.

Sure, there are some household named streamers in today’s world, but that doesn’t mean gaming TV channels are anywhere near meeting their potential. Other markets such as cable TV stations, YouTube, and social media sharing channels are oversaturated. Everyone has an account and they’re all sharing the same content.

The idea of creating a personalized gaming TV channel that is essentially it’s own application has been just that; an idea. Platforms like YouTube and Twitch aren’t going anywhere, but that doesn’t mean you have to either. With the right broadcasting studio and re-streamer, not only can you publish your own application, but you can also still restream your content to YouTube and Twitch. This will give you the unique opportunity to both stream on multiple platforms (including your own), and stand out from anyone else who has a niche in gaming.

Reason 2: Astonishing Rise in Numbers

The second reason is the growth of the gaming industry. In the past 10 years, the viewership of video content has gone from a few million people every year to billions of people watching annually. Also, not only are these people watching and enjoying, they are subscribing and spending money on premium content and merch. Creating your channel would just be the first step in marketing your love for gaming.

With your own gaming TV channel, the possibilities are endless. You would be able to capitalize on an industry that is still growing. Picture yourself right now as the Wright Brothers. Your goal is to invent something never before seen (the airplane) in an industry that has the means to produce it (aeronautic knowledge). The gaming community is going to do nothing but grow. Make sure you’re ready and are taking advantage of the very bright future that is to come.

Reason 3: Be Your Own Boss

The third, and final reason, is the freedom having your own gaming TV channel provides to content creators. Having a successful channel creates an environment that releases you from the bounds of corporate guidelines and strict measures.

An accomplished channel will mean that you are your own boss (a glory almost everyone wishes they could have). While it’s not as easy as one might hope, it still means that all of the revenue your channel generates, is yours– not your manager’s, not your CEO’s, not a corporations. If done right, your gaming channel could actually find itself competing with the multi-million-dollar companies posing as platforms for content creators.

How to Outperform Competitors

As the famous saying goes, “To be the best, you’ve got to beat the best.”. So, if you truly want your gaming TV channel to outperform competitors and bring more views and subscribers, you’re going to have to outdo the competition.

How do you out-do multi-million-dollar companies? Well, do what they haven’t yet and give audiences what they want. Let’s say you have a bit of a following as a gaming presence on the internet, so you create your very own personal gaming internet TV platform. Here are some ways you can outperform competing companies:

Create a Stunning Interface – A good interface for any application or website can increase user interest by 200%. So, by creating an appealing interface for your gaming TV channel, you can attract a larger audience and higher the probability of them wanting to be a part of your community. 

Make Affordable and Valuable Tiers – Make sure your content ranges over a large pricing spectrum so that you can grow your audience. Creating multiple pricing tiers provides users with a variety of options based on their financial situation. This is something that is quite often missed on the larger gaming content platforms. 

Add Features and Inclusions– In the beginning, if you don’t have a large following yet, you may have to start from scratch. Later on, after you gain viewership, your audience will always tell you what they want. An apt example of this is people begging for YouTube to add the feature of letting videos continue to play when the application is in the background. The key concept to take away is learning how to listen to your supporters. Whether you ask for their advice or not, their criticism is the only feedback that matters. Grow your channel for them, because of them, and with them.

Put Forth Content that Matters – By truly understanding your audience and who your target is supposed to be, you can create and put forth content that people love. Not only is it about playing well-liked video games, it’s about your ability to record your videos, uploading them easily, and restreaming them on other popular platforms, all while maintaining your channel’s unique personality. It may seem like a lot at first, but thanks to qualified OTT services, you have the tools to get it done.

Tips on Expanding Your Gaming TV Channel

Once you’ve established your gaming TV channel, you’re going to have to market it to your target audiences effectively. If you’re not sure where to start, here are some cool tips and tricks that you can use to build and expand your audience: 

Collaborating with Other Gamers

If you can get a hold of other gaming personalities (possibly with a larger following) and collaborate on a project/stream, this can organically increase the numbers of viewers your channel gets.

Also, the collaboration might even bring interested viewers from other communities to your channel. This is because the more channels you are on, the greater the probability of you and your own channel being found. Networking is still one of the most powerful ways to grow your audience. 

Holding Giveaways and Giving Freebies

You should make sure you have a budget set before you implement this tip because it’s going to cost you a little bit of an investment. However, the advantage of giveaways is that they can increase the return rate of new viewers.

It can be as simple as holding a contest or a raffle either via your email list or actual viewers on a particular stream. Choose a lucky winner and give them something to remember your channel by. It doesn’t have to be some grand gesture. As long as it is unique to you and/or your channel, it will leave a memorable impression.

Giveaways like this will help you build your email list of potential life-long fans, and a solid email list will also help for future marketing of your gaming TV channel. Clearly, everything goes hand-in-hand. And, to think, a few freebies here and there can get you started.

Playing Viral Games

Okay, so this one might sound obvious, but we need to cover it anyway. C’mon, there might be some newbies who need our help too.

Depending on the type of gaming content you make, it’s a wise choice to find games that are viral and within your channel’s bracket, and play them for your viewers. Whether your channel’s aesthetic is known for being funny, obnoxious, chill, highly skilled, or whatever your niche may be, play what’s popular to your advantage. You don’t have to play the games the way everyone else plays– stay unique, and let your channel gain some traction by being a part of viral content. 


The gaming market is currently on an exponential rise. That’s why creating a gaming TV channel with your own unique spin can lead to a successful future investment for those with a passion in the gaming industry. With the right tools, such as a Broadcast Studio and Re-streamer, your very own gaming TV channel can find it’s place in the ever-growing gaming world. Lastly, implementing simple marketing techniques can help you expand your channel so that you can compete in said growing world.

Want to learn exactly how you can create your own TV channel?

Schedule a free LIVE DEMO to see first-hand how you can launch and monetize your own TV network.

Gaming is the future, and the future is here.


Apple TV: Inspiration to Expand Your TV Network!

Did you know that it’s reported Apple TV now has over 40-million users? More importantly, did you know that number is projected to rapidly increase in the next few years?

Want to learn exactly how you can create your own TV channel?

Schedule a free LIVE DEMO to see first-hand how you can launch and monetize your own TV network.


If you want your content to reach audiences across the globe and see abundant channel growth with your own network on connected TV platforms, having your own channel app on Apple TV’s platform is a great opportunity to do so. Apple TV apps have built-in functionality for your on-demand/archived content, categories, scheduled broadcasts and live streams.  


Apple TV has become a leading platform in the streaming industry– providing trust, quality design and service, and dedicated users across its platform. 


Let’s take a deeper dive into Apple TV’s unique audience, and how it can give you the inspiration you need to share your content. 



Apple TV: What is it?

Apple TV is a highly-used media player (often referred to as an Apple Box)
with software programs and interfaces that allow devices to stream content from iTunes, co-partnered platforms, Apple TV+, and other channels.


In fact, the interface of Apple TV applications is currently so well-liked and appreciated by worldwide streaming services, that many other platforms try to deliver a similar interface. 


There is tough competition for Apple TV by Roku and Amazon Fire TV, but… other platforms just aren’t Apple. Dedication to quality has allowed Apple TV to stand out against other streaming platforms. Apple TV constantly provides its users with a premium experience, both functionally and visually.  


In December of 2020, it was reported that 109.1 million units of Apple Boxes had been sold...

Opportunity for Growth 

Apple’s mission for constant expansion gives content creators the momentum to grow their channel faster by allowing them to reach a more engaged , worldwide audience.

If you have an existing TV network on other big names like Roku or FireTV, expanding to Apple TV will enable your content to be seen by a new segment of living room viewers who you wouldn’t reach otherwise.

It’s a common trend for viewers to pick a connected TV box and stick with it as their preferred device. Many viewers who watch on Apple TV won’t watch on Roku, and the same applies for Roku viewers who are more unlikely to also be watching on Apple TV.

This means you can tap into a new audience you couldn’t reach if your content is only available on a single platform, and also gives your audience more options for watching your content from any device.



Well-Known and Trusted 

By now, it’s no secret that Apple takes both viewer’s and creator’s privacy very seriously. This is just one way that Apple TVs have built trust amongst consumers. Bringing users peace of mind has helped Apple develop a loyal user base.


Hence, having your own channel on Apple TV means that the viewers who find you organically may be more comfortable with your channel since they already trust the platform. 

This is a really important aspect to consider when starting your own TV channel. Launching on Apple TV to expand your network not only delivers users application privacy, but also confidence and credibility in your channel. And, let’s face it, credibility is a crucial element in growing your audience.  





Apple TV’s streaming boxes have dedicated processors that are designed to make things run as smoothly as possible. This, in part, is why they are a bit pricy compared to other interfaces.


Despite being costly though, Apple TV still has the 40-million users we talked about earlier… and they’re still growing! 


The point is that regardless of Apple TV devices being priced a bit higher than the competition, consumers will continue to use them because they are familiar, easy to operate, and well-liked. Essentially, Apple TV has already put out billions of dollars and done all of the heavy lifting when it comes to building a relationship with its users. 


Since this relationship has already been built, starting a channel on Apple TV gives content creators a leg-up when it comes to finding a quality audience for their channel. Like in every facet of life, quality will always trump quantity. However, and fortunately for those looking to start their channel, Apple TV has proven to have both. 






Apple’s Audience Loves to Subscribe 

Obviously, there’s already a huge, featured audience waiting for new content. I mean, did we mention the 40-million users?  


Furthermore, there’s another important factor when looking at Apple TV’s audience growth; the implementation of Apple TV+. 


Apple TV+ offers a selection of original production film and television series called Apple Orginals. While you might not be producing Apple Originals for Apple TV, understanding the exponential rise in users because of Apple TV+, will help you recognize how Apple’s audience is segmented.  


Apple TV+ has already accumulated approximately 20-million subscribers since its launch in 2019. Those are some major numbers to be pulling in only a 3-year time period. 


This proves that Apple TV users are consumers who are willing to subscribe to valuable content. They are always looking for the next captivating thing to hold their attention. The demand is clearly there. Now it’s just time to supply users with the content they so eagerly want.


As a content creator and artist, it’s obvious that Apple TV’s engaging and content-hungry audience is enough to bring those deep, pit-of-the-stomach butterflies most of us haven’t felt since we were children. Don’t worry, you’re not alone. This is a great feeling to have. Enjoy it, and take inspiration in knowing that there are viewers out there who are willing to subscribe to a variety of worthy content channels. 


Why To Expand to Apple TV

Apple TV delivers easy-to-use functionality, assurance amongst its users, and a quality that is unmatched by its competitors. Most of us consumers know this from our own experience with the brand.


Apple TV makes the perfect platform for new and growing TV channels to expand past the #1 pick of Roku and it’s close competitor Fire TV, offering content creators a uniquely segmented audience. By getting your channel on Apple TV’s platform, you’ll be opening the gates to millions of potential viewers and followers—viewers who are willing to pay access to your valuable content.


Now it’s just time to create. 

Want to learn exactly how you can create your own TV channel?

Schedule a free LIVE DEMO to see first-hand how you can launch and monetize your own TV network.