How To Get Their Attention!

With so much new content uploaded every day, getting your video to stand out is no easy feat.

In 2021, having great content and uploading quality videos alone won’t get you an audience. You’ll need to concentrate on the other aspects of your channel to pull an audience in.

Fortunately, there is no shortage of tactics at your disposal. In this post, I will share three areas of focus that will help your content get more views. These include:

  1. Titles that matter
  2. Descriptions to be read
  3. Thumbnails that capture

Already got this down? Take your content to the next level on TV. Join us on a live demo!

To kick this off, let’s start with VIDEO TITLES.

Whether you’ve just started making videos or you’ve been video marketing for years, coming up with great video titles can be tricky. A video’s title is more than just a minor detail or an afterthought – it’s a significant factor in whether people decide to click the play button or not. No matter how good your videos are, weak titles make it hard to get views and grow your audience.

That split second when someone glances at your video’s title is usually a make-or-break moment. Will they click the play button, or will they move on?

Stay succinct. If you write a long, rambling title, your content might get ignored. People skim more than they read, and you need to grab a viewer’s attention. A title should be descriptive without taking up any more room than necessary.

Be intriguing. Titles should capture the mind. Aim to touch the viewer’s emotions. Try offering a solution or promise a juicy secret. People won’t pay much attention to a bland or generic title so use powerful language. Even if it checks all the practical boxes, the “intrigue factor” can be the difference between a click or not. Intrigue can be hard to write. But once you get a knack for it, you’ll notice your videos getting more engagement, even if you do nothing else differently.

Stay on-topic. A good title tells viewers what they can expect from a video. It’s clear, direct, and honest. People are busy, and they need a reason to watch your video, so using an unclear or ambiguous title is a bad idea. Similarly, misleading titles leave viewers feeling cheated, which can harm your reputation.

Next up, video DESCRIPTIONS.

The first step to creating a great description is to know what type of content you are creating.

  • Is it designed to be inspirational?
  • To entertain your audience?
  • To educate and teach people something new?
  • Or, maybe it is an awesome new product or service?

Always include a clear value proposition in your descriptions. Why should they watch this content? How will your video benefit them? Try to answer this question in simple terms using the following guidelines:

Tell viewers what to expect. One might think this is obvious, right? But I can not count the times I have clicked for more info, only to find the video’s title restated in the description. That is just lazy. Your efforts represent your content and will often tell viewers if it’s worth their time. Also, if your information doesn’t match what they see, many will stop watching partway through.

Write like a human. Know your audience! Use language that your viewers will understand and relate to. Thankfully, you don’t have to be a wordsmith to write a great description. The goal is to inform them of what they are about to spend time with, not to win a writing award.

Front-load the best information. Always start with a compelling sentence in your video description. These sentences should mention the topic in engaging ways. Don’t simply say “It’s an action movie” or “How to bake a cake.”. Instead, try “A man who overcomes insane opposition” or “How to avoid epic baking fails.”. 

Finally, THUMBNAILS.

They say a picture is worth a thousand words. I say it can also be worth a million dollars. Because hitting it big on TV at the right moment with the right content can be worth that. But only if you have a thumbnail that pulls people in.

Your thumbnails say a lot about your video, and ultimately, your brand. The most popular accounts have become masters of thumbnails. Why? Because they know the audience will see the thumbnails well before viewing their content.

So always make sure your thumbnails:

  • Accurately portray the content in the video.
  • Draw your audience’s attention.
  • Excites them to watch!

Use faces. Preferably making eye contact. Humans have evolved to detect eye contact, making thumbnails with eye contact more eye-catching, especially if the whites of the eyes are visible. In addition to this, humans communicate in large part by reading emotional cues on the face.

Show emotions. To take this one step further, show strong emotions. By doing so, the viewer will feel that same heightened emotion through empathy. When viewers become emotionally involved, they are more likely to click on your video.

Bright backgrounds and contrast. Bright backgrounds stand out against the generic backgrounds of the host platform. And in relation to other thumbnails. Vibrancy has shown an Eighty-eight percent advantage to thumbnails with a more minimalist color scheme.

A note on text and logos. Make sure to do your research. I have found that text and logos in the thumbnail can be a double-edged sword. It really does depend on the type of content you produce. For instance, branding within the thumbnail is usually beneficial, but not for gaming or beauty videos.

The Recap-

TITLES – DESCRIPTIONS – THUMBNAILS

I hope you noticed that everything we covered deals with engagement BEFORE the viewer even watches the content. Great content is king, but only if it has an audience. So put in the work. Entice them with quality titles, descriptions, and thumbnails. You will ensure that the video you worked so hard on gets the attention it deserves!

Ready to take your content to the next level on TV? Join us on a live demo!

Garrett Cunningham

“The #1 way to succeed in the TV business is often the most neglected.”


Do you know what it is?


Marketing.

That makes sense if you think about it. People have to know your there if you want them to watch you. I mean, this is why Hollywood movie budgets spend more on marketing than the movies themselves.

Now, I get it. I am an artist myself. Marketing can seem bland or intimidating, depending on how you see it. But, ignoring this crucial element will not make it go away.

If you’re ready to take your content to the next level on TV, Join us on a live demo!

People need to know who you are and what you’re about.

It is important to remember that everyone does not need to know you. As a matter of fact, trying to market to everybody is inefficient and costly.

Imagine trying to sell hearing aids to high-schoolers or video games to senior citizens. While sales might be possible, it’s far more likely that you will fail because the target audience is different from the one you invested in.

So WHO does need to know you?

Your Target Audience. As far as who that is, well only you can answer that. So put some serious thought into it.

You might want to pick an age demographic. Or a gender. A class. Culture. It could be some combination or other distinguishable characteristics. It doesn’t matter as long as you end up targeting a large but focused demographic.

Be careful not to target too narrow of a group. Like only females between 28-29 yrs. old born on the last Friday of May. The audience won’t support the project at that point.

Once you have a clear target audience, know who your channel is, and why it’s for them, take the next steps…

If your serious about succeeding in television, you need to let the right people know. Say it with me now: Who you are and what you’re about. Let it guide you in all your endeavors.

We will be covering many aspects of marketing over the coming weeks, but…

…it all starts with BRANDING.

Branding is identity. The root element to who you are and what you’re about, and I guarantee you every successful organization takes it seriously. Here is a sample of that seriousness.

So let’s lay the groundwork for your own branding strategy. It will be one of the highest valued portions of your organization.

The best brand strategy will give your channel awareness, trust, loyalty, and advocacy for your channel. This is the path you want your viewers to move through to grow your audience.

Let us cover the four base areas of your brand.

  • Visuals
  • Copy
  • Delivered Content
  • Interaction

Visuals

Visuals cover all of the graphical elements associated with branding, including your logo, colors, splash screens, and advertisements.

Do not take these lightly. Your logo, for instance, is the main element representing your organization. For better or worse, this visual cue will stay in the minds of everyone familiar with it.

Don’t believe me? What image pops into your mind when I say McDonald’s? What about Nike? Or At&t?

One more thing to keep in mind, a logo is not fancy art. The companys’ above did not take the Mona Lisa as their logo. You want quick memorability. Something easy for the mind to recognize and latch onto.

On second thought, unless you already have a strong handle on logo design, I highly recommend you hire somebody. The apparent simplicity of logo design is deceiving. The science behind it is far too involved to cover in a blog post.

Colors are equally important.

This is not just selecting your favorite color combination. You need to select colors that represent what your channel is about.

Copy

Copy is short for copy-writing, which is every written word related to your brand. Your tagline, descriptions, titles, and other written information all make up this element.

Your tagline is the written counterpart to your logo. As such, you should put the same effort and consideration into the creation of this element.

Many video creators initially neglect their content descriptions and this is a mistake. Your video titles and descriptions are important representations of your brand. Just take a look at the attention given to these details on the most successful YouTube channels.

Delivered Content

Delivered Content is essentially the videos your channel shows. That is the end product your audience receives from you.

It is likely that you already have a handle on this aspect as this is the heart of our biz. If not, well, you should know quality in this area needs to match your brand.

I have seen many skateboarding videos shot on mobile phones appear in huge studio releases. This is because in matches the grittiness of the brand and syncs with the overall tone.

On the other hand, can you imagine a pristine upper class travel program produced on shaky camera footage. I believe that would be rather off-putting.

The bottom line is, your productions should represent your brand and you should not deliver otherwise.

Interaction

Interaction means all of the ways your audience interacts with your brand. Your channel, website, email, chat, phone, comments, purchases, and more are all ways the audience can interact with your brand.

A gritty, street music channel might respond to their audience in a manner that would never fly for a white-collar real-estate channel. The point, once again, is consistency. Your interactions need to always represent your brand. Don’t forget this.

Quick tip. Respond to comments on social media if at all possible. Build up your fans and respond appropriately to criticism. The outcome will be to your benefit. Do you remember the old Sprite commercial “Image is everything”?

Your brand, if properly created, will build your audience naturally.

This means knowing who your brand is and who it’s for. This strategy will be the foundation for your audience growth and success.

It will require thoughtfulness and direction, but in return, will build your organization in ways money will never be able to buy. It will become a part of the mind in the same way as McDonald’s and At&t have for you.

Ready to take your content to the next level and be on Television? Join us on a live demo!

Garrett Cunningham

Streaming is the NEW cable.

Cable companies all over the world are shifting focus from traditional cable television to streaming on-demand options. They are no longer pushing pricey cable packages. Now they are offering over-the-top services while they focus on selling broadband instead of cable.

With cable’s shift in focus, content creators should likewise be shifting focus.

If you want your programing on TV, you want to be on these platforms:

  • Roku.
  • Fire TV.
  • Apple TV.
  • Android TV.

These are the new cable boxes. The new outlet for televisions consumption.

So, if you want to be on television, you want to be on the NEW cable.

Ready to take your content to the next level and be on Television?

Join us on a live demo!

Now we know where you want to be. We should talk about how you are going to get there.

There is a hard way, and there is an easy way.

The hard way includes getting a Content Distribution Network or CDN. Then you would have to hire a programmer to create a way to deliver the content from your CDN to everybody’s TV.

Your programmer will have to program this delivery specifically for each platform, as each one is in a different programing language.

You would have to give him your content every time you want to add something to your channel, or he would have to program a management system for you, then teach you how it operates. Honestly, there is more, but I will cut this short as I see your eyes are glazing over.

The Easy Way

TvStartup.com! This is the easy way. For much less than the cost of hiring on a programmer, you can have a turn-key solution. You can be on your choice of all the major “cable boxes” and maintain it all from a single easy-to-manage dashboard. It has never been easier to manage a TV network.

The breakdown

For less than the cost of your living room TV, you can have your own network. Here’s how:

1. Sign up for TvStartup. During this process, you will receive your login as well as set up some specifics: Your channel name, your logo and splash video, and channel descriptions.

2. Get access to the dashboard: Here is where the magic happens. You have easy one or two button clicks to set up and use features like live streaming, schedule programming, and create Video on Demand categories (Just like Netflix).

3. Upload your video content: From your browser or desktop, upload your video library. This will give you the ability to manage your videos within the dashboard. In addition, you can assign your videos custom thumbnails and unique descriptions. The videos are also automatically encoded for you during the uploading process.

4. In addition to the dashboard for channel management, you have direct access to our constantly updated helpdesk and video tutorial library. If you find you need further assistance, no worries because you will have direct access to our support agents directly from your dashboard. Help will always be right at your fingertips!

That’s it! Four easy steps to manage an entire TV network. I told you it’s never been easier.

So, now your probably trying to figure out how long this is going to take. The truth is, it takes less time to set up a network than it probably took you to get your first production out the door. We are talking in less than two weeks. With the proper marketing, you could have a well-known channel in less than a month.

Why? Because there are over 200 Million people streaming video content to their televisions but only around 25,000 public channels. We are talking about less than 0.05 percent competition on the streaming networks. I dare you to compare that to YouTube. They have over 30 MILLION channels!

I do not want you to get the impression that fame will just occur. If you just sat on your channel and did nothing, it is likely that you would get a few downloads due to such limited competition but you would not become famous. But, because you are content creators, I believe you will put in the work to succeed.

I too am a content creator. I know the blood, sweat, and tears that go into production. If you attack the work of operating a network in the same way, you are all but guaranteed to succeed.

Ready to take your content to the next level and be on Television? Join us on a live demo!

Garrett Cunningham

FOLLOW THE MONEY$$$

This wisdom is universally applied, from financiers to criminal investigators. The video content space is no exception. If you make content or distribute it, look out because the money is moving!

Broadband (AKA Internet TV) has taken cable for the title. Broadband is now the top revenue driver. The cash cow for all the major players. What does this mean for you and me? Well, competing in the streaming market will become more challenging. Entering the market now has benefits that will never come again. In other words…

The time is now!

Unlike anytime before, those channels that capitalize on Internet TV platforms like Roku & Fire TV are leading. We watched the fall come. Last July, we saw Variety put the writing on the wall in permanent marker. The sum of that article? The next five years spell a complete polar shift.

Mark Zuckerberg knew how important it was to get to the marketplace first, do you?

If you understand how important it is to get there first, learn your next step with us on a live demo!


We have finally seen broadband beat out cable, if not completely, basically, at least. A few conglomerates remain fighting the cable fight (I’m looking at you Comcast). And it makes sense. Some money is still in the cable market. But the cold hard truth of it all is that the value of cable will consistently transition into Internet TV and their streaming platforms.

Look at the chart here from Variety:

Compare that with the Nasdaq report on heavy cord-cutting. We see an estimated 31.2 million households cut the cable last year. This puts the total U.S. cable customers well below the user base on either Roku or Fire TV. The latter two are leading Internet television platforms. Mind you, Apple TV and Android TV are not far behind.

Of course, we have known viewership was already greater with these streaming platforms.

But more viewers do not immediately equal more money. Many streaming services are priced considerably lower than cable. A part of the price difference is “justified” by the sheer quantity of channels cable provides. A justification that does not hold up. We have learned quantity does not equal quality.

Here is a quote from former DirectTV/AT&T Audience Network programming chief Chris Long:

“At some point, people will make the decision that I can get everything I want [in streaming]. I no longer need to have 180 channels that I only watch 12 of.”

That ‘point’ Chris Long speaks of is being reached. What was a prophetic vision is quickly being written in history books today. According to a new Pew Research Center survey of U.S. adults, cable/satellite viewership has dropped 30% since 2015. That is, in 2015, 76% of adult Americans watched cable or satellite television. Now it is barely over half of that population at 56%. It is not going to get better for cable.

This is the endgame for cable and satellite. The thing is, it’s not leaving a vacuum, like some industries. The cable lifeblood is being sucked out of them by broadband streaming services like Roku and Fire TV. And do not get me wrong, this is great for us consumers. For too long has the monopolies reigned.

Ready to take your content to the next level before the big dogs take over?

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So why is this so important now?

The difference now is that the majority of the cash flow is now on the streaming side. Remember, follow the money. Giants are not easily displaced. The conglomerates are actively taking up positions on the very streaming platforms that have wounded them. Forbes has an article that lays out their resilience amidst this polar shift.

A quick look at history:

We can see many examples given in past technology. Radio was open source before the networks moved in. Television quickly became monopolized following its invention. Cable had scaffolding in place to only allow for an insider buddy system. Even the freest technology we have recently known, the Internet, has been a target by giant corporations. Those who move now will be the only ones to have this early advantage. And what an incredible advantage it is. We will not see it again.

This is incredible news for independent channels. The playing field has been leveled, as much as can be, for our benefit. Many independent channels are positioning themselves now. By doing so, their visibility will be much stronger at the end of this shift. An excellent example is Pewdiepie. Say what you will about his current events. My point will still stand. He was one of the first to capture a specific niche on the YouTube platform. Which niche? Videos of him playing video games. Crazy right. It is so ingrained in culture now that we almost forget someone had to start it.

This is part of the beauty of an open platform like Roku or Fire TV.

Granted, even the big guys can enter the playing field. And are, but if your there first, it will not matter. Do you know how many people are making videos of them playing video games? You can not count them. Did some people enter after and make it worth their while? Yes, but few have been able to compete with whoever got there first.

Now is the time to get started…if you have not already.

This beautiful period in video content creator history is similar to a flower. We are blooming. Right now. Don’t wait. One day(hopefully years upon years later) this too will fade.

Now you understand how important it is to get there first! Take your next step.

Join us on a live demo!

TvStartup

A common concern.

The great news is there is some optimization you can do. Allow me to be upfront with you. Your answer is specific to you and your channel. There is no universal magic number. Just your magic number, and we are going to look for it in this post.

Why is this important?

If you do not know, you might not be ready to answer the question How often do I post? There is a high-level evaluation required to maximize your channel presence.

You will need a decent understanding of your niche. Your audience and your marketing plan. Your business as a whole. Profit, Non-profit, it does not matter. The principles are the same.

Confident you already have a handle on this? Take it to the next level!

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Suppose you have this down.

Now you are ready to optimize. So, why should you know how often to post? Because you want to ensure you are meeting audience expectations. You want to ensure you are running at maximum efficiency. So you plan your release schedule.

So how much content do you need to provide? To answer that question, we first need to do some evaluation of your channel.

Allow me to put two prerequisites before you.

Consider these first when planning a posting schedule. Make sure these two things are taken care of before you commit to any release.

Quality and consistency.

These are your laws. You should always ensure they are satisfied before considering anything else. Quality. And. Consistency.

A caveat to this is if the content is time-sensitive. As s case in point, consider a breaking news report. The reporter bringing this immediate info might not have had time for makeup or a wardrobe change. In this example, an exchange of quality for the immediacy of breaking news could take place.

If the content requires sacrifice or it will lose value, then that must be considered. Also, our scenario above is atypical and not a standard operating procedure. Please remember this.

The quality of your content is what you will stand on.

If it takes you three days to complete a quality video, do not commit to uploading daily videos. If you do, you will either produce lesser quality videos or break your consistency. Obviously, but what goes without saying is still likely to occur when not said.

Consistency is equally important.

You build loyal viewership on this principle. Consistency in the type of content. In the style in which you produce the content. And your release schedule. All build your credibility to be consistent. How upset would you be to find out your favorite TV show will be released, say, sometime between Monday and Friday each week. Would you check that channel often and randomly? No one has time for that.

Always be explicit and transparent with your audience. Tell the audience what you commit to, then keep that commitment to the very best of your ability. In future posts, we will be covering some tactics to help you keep these commitments while still handling life’s curveballs.

Want to reach millions with your content? Come hang out with us on a live demo!


With those two things understood, now evaluate the kind of content you provide.

If you are doing a Fix & Flip real estate show, that could take a while to produce. You might only be able to have seasonal programing on this style of content. And just so you know, a season does not need to be 20+ episodes anymore!

In this case, finish production before ever releasing an episode. This will prevent delays from being pushed into your release schedule. You will also need content to show in the meantime to fill your publishing commitment.

Do you plan on releasing the show weekly? Bi-weekly or monthly? Whenever it may be, you should have content to release according to your committed schedule.

The three-letter networks have seasons for exactly this reason. One program can take months to produce. To avoid a content blackout, they fill the schedule with different content according to how long a show takes to produce. Viewers become loyal because they know when their shows will be available and what’s on offer.

There is much to learn from the network approach to scheduling.

Don’t reinvent the wheel, just modify it.

If you run a cooking channel, daily releases might be within the realm of possibility. Why do I keep mention daily releasing? Because we hear it is a standard commonly used. The more often you release, the higher likelihood of success. Thanks, YouTube.

The truth is, this is not necessarily accurate. Netflix does not release new content daily. Almost daily. But that has not always the case. Of course, much of this is 3rd party too. If your audience is interested in your channel daily, but you can not produce daily content, you should be looking for 3rd party content.

I say “if” your audience is interested because it is quite possible to successfully run a channel that is only viewed once or twice a week by a loyal viewership. Some channels release new content even less frequently while maintaining a loyal fan base. But they follow the two prerequisites I mention above.

How is that possible?

Look, there is more content vying for our attention than ever before. Xbox, Netflix, Amazon, Play-station, mobile apps, YouTube, Tiktok… the list is long. You can not expect to displace these. Especially, at the beginning. If you consistently release quality content once a month, your audience will appreciate your effort. If they value it, they will return when you post next month.

So to answer the question “How often do I post new content?”

First, answer these:

  • How long does it take me to make a quality episode?
  • How often can I produce the content for each episode?
  • Do I have access to 3rd party content to fill any gaps?
  • How often can I use the 3rd party content I have, if any?
  • Have I taken into account my other obligations?
  • How often does my audience consume this type of content?
  • Can I commit to my audience a specific number without breaking their confidence?

Now, after evaluating the above, you have the result. Look at whatever above requires the most time. Decide if any 3rd party content is available for you to release as well. The most content you could commit to is the length of time the longest part above takes divided by the number of 3rd party pieces provided to you. Committing to any more than this will likely reduce rather than add to your channel value.

Some of you see the economics of this intuitively but just needed to be assured. Others might find this approach novel. Either way, this is the truth of the matter. We want you to succeed in the long term. After all, your success is ours as well.

Now you are ready, now get an audience of millions!

Come hang out with us on a live demo!

TvStartup

Your how-to channel, documentary, news report, infomercial, and narrative all tell stories.

You need to realize this. Even if your channel is not narrative-based. Television is an audio/visual medium transmitting information. You should look at this information as a story. Transitioning to this mindset is the first tip on upping your production value.

It will change the way you approach every aspect of your process for the better. Read on to see how!

Are you ready to take your content to the next level?

Come hang out with us on a live demo!

Know what you’re saying, Script it.

To some, this could either sound obvious or a waste of time. I realize there are folks on both sides of the spectrum. That said, it can make all the difference between sounding/looking amateur or professional.

I implore you to write down what you want to say to your audience. You should look at your video as a story, no matter the length. You want to make sure it has a proper beginning, a perky middle, and a satisfying end.

In other words, a well-planned project will meet the goals you set. And it prevents meandering. Write an outline if you can not justify a full script. Just write it down.

Location/Wardrobe, Look and feel the part.

If filming a documentary on downtown homelessness, try not to dress it up. If filming practically anything else, you can not let it look like your filming a documentary on downtown homelessness. Make sure you look the part your playing on TV.

Pay attention to your set design as well. Adding a bit of interest in your background can add value for free. A plant. Art Poster. Whatever might be appropriate to the story your telling. A taxidermy duck on the wall would work on your hunting channel. Not so much on your vegan one. Be aware of what you put in the frame and make it visually interesting.

Audio, Make them feel what they see.

If you have never heard it before, I am pleased to inform you that sound is 50% of your video. No, that is not a typo. And, no, I did not say it first. That award goes to George Lucas.

If you had a choice of high-end video and low-end audio or vise versa, always go with vise versa. That is high-end audio and low-end video. Granted, going all out is best, but not realistic.

The point is, the most beautiful image will be destroyed with poor audio. Guaranteed. Watch a movie like Citizen Cane or 12 Angry men. You can not get a camera that shoots such a low-resolution today(not easily anyway). They are still a pleasure. Now watch a modern-day blockbuster without sound. I bet you will not finish it.

Wonderful news. High-quality sound can be achieved for a fraction of the price of a high-quality picture. I am talking anywhere from under $60-$200. And it counts for %50 of your finished product. Boost your audio before boosting your video.

Cover your bases, Multiple camera angles.

This is an easy way to boost any production value. It just requires a little thought. The easiest way to do this is to shoot with multiple cameras. That way, you can cut between different angles in one shot. But, if on a budget, you probably only have one camera. Even if you have more than one camera, I would still shoot every scene at least twice. Your editor will thank you. If you do your own editing, you will thank yourself.

The goal here is to create more interest in your final product. I use the word interest here in this post as a synonym for your production value. I do this because of how interrelated these concepts are. By cutting from one angle to another, you are re-stimulating the viewers’ minds. This technique is almost mandatory in this day and age. Thank you, MTV.

Make sure that the angles you are shooting from contrast each other. Moving the camera a foot or two is not going to work. If you only move the camera slightly, it will look jumpy when you edit the two angles together. Not cinematic. You should not jar the audience(unless you are doing horror) but stimulate them.

The angle should be at least 60 degrees different from the other camera angles without going beyond 180 degrees. If you go beyond that, when you edit between the angels, your subject will flip the direction they face on the screen. This will only confuse the audience. Here is more information on the subject matter.

Do you make pro content but need to expand your platform?

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Basic PRO-duction checklist:

  • Am I thinking of the story being told?
  • Did I script or outline it?
  • Does location/wardrobe represent the story?
  • Is my audio the best I can make it?
  • Do I give the viewers more than one angle to view the scene?

Stay tuned for more posts that build on this subject.

We realize that you are a professional and want your channel to properly represent that. When starting out, you’ll be hard-pressed to have a better foundation than presented here.

If it’s not your first rodeo, this should still be a checklist that gets all of its boxes checked. And I mean, every time. Your channel deserves the best it can be. This will always be based on your production value. Stay tuned for more to grow your PRO-duction checklist. We anticipate seeing you bring great things to the world!

Now you are ready to take your content to the next level!

Come hang out with us on a live demo!

TvStartup

I’m going to make a bold statement…

The success of your channel will depend on how niche your content is.

I might sound extreme. Many of you have a goal centered around achieving a large audience. Very large in some cases. So when I say niche, some will buck. It seems counterintuitive. I get it.

The truth is, the only way to get a real audience is by being niche. I will lay down the facts as to why this is true. Then I will show you the steps you need to take to make your channel niche. You will see drastic results after doing these things. Guaranteed.

Already have your niche content and are ready for the next step?

Come hang out with us on a live demo!


For those still unsure as to what niche content is, let me explain.

Niche content is centered around a theme. And it should be tight. A segment of a topic or genre. The more focused, the more niche. Generally, the more niche, the better. Of course, it is possible to be too niche.

Dedicating your channel content around the feeding habits of mealworms? That’s too niche. Remember that you will need to come out with new content every week or two at the minimum.

On the other hand, a channel on ‘everything mealworms’ could easily work. Even a channel on insects could still be niche enough.

Why would you do this?

Honestly, many people naturally do this. They are passionate about a specific subject and enjoy making content associated with it. Believe it or not, it’s rare for someone to have an interest they alone have. There will be like-minded viewers.

But having a niche limits your audience, right?

Well, of course. But we are starting with a pool of about 7 and 1/2 billion people. That global audience consumes about a billion hours of content daily on YouTube alone. If we counted all the streaming platforms and their hours, it would be astronomical.

Remember, if you are interested in a subject, likely so are numerous others.

So why does being niche equal success?

Because there are boatloads of channels. What will make yours different enough to be seen amidst the crowd? Your niche.

This will be what sets you apart, allowing other like-minded individuals to find you. Niche is what makes you unique.

This means you need to make sure the greatest portion of your content is focused on a theme. Do not just upload random videos and hope for the best.

Every video needs to have a purpose and be made with intent.

A single concept. Entertainment is not a theme. Your focus should be tighter than a genre such as comedy or drama. These are still too general. You need to focus on a topic, or subtopic, and style.

Lighthearted SFX films. Serious indy projects. Intense boxing coverage. Engaging painting tutorials. New pop music. Your topic should be steadfast but your style can swing a bit. That’s fine.

The point is for you to create a consistent experience. This assures your audience that they know what they’re getting. Doing this ensures they will be back.

You must give viewers a reason to choose you over the rest.

First, you must know who your audience is. Produce the right video content for your target audience, then you will have their loyalty. It is far better for you to have 1000 loyal viewers rather than a million mildly entertained ones.

Loyal viewers are willing to shell out 10 dollars a month. Mildly entertained comes a dime a dozen. Basic math tells you that’s not worth a cent.

After you decide on your niche, start connecting with your audience.

Be proactive, especially in the beginning. This way, you can start tailoring content to what they like.

This does not mean you are relinquishing your creative control to your viewership. They are watching you because you are doing something they connect with. You are figuring out what part of your style/content is connecting the most.

I’ve recently seen an example of a lady who owns a channel solely to teach scrapbooking. She gained 17,000 subscribers in under two years.

If your niche is ready and you need a platform, Come hang out with us on a live demo!

Steps for creating a niche channel:

  • Pick a niche. Making your channel unique.
  • Identify your interested audience.
  • Create content with your niche audience in mind.

This is the basic formula. There is a lot more to running your channel. We will be covering all the angles you will need to be mindful of in the future. Things like marketing, monetizing, production…the list is long.

The list is also useless until you can distinguish yourself from everyone else. Your niche is the first major decision you should make concerning production. Everything else branches from here.

The channels that set themselves apart will succeed.

The channels creating content that can not be seen elsewhere. The channel with a loyal viewership. These are the channels not shaken despite whoever is wading in the pool. Remember, your niche is the foundation of your channel.

We would love to explain more info in person, Come hang out with us on a live demo!

TvStartup

People love your channel! They keep coming back for more.

You’re obviously giving them ‘high value’ content. You don’t want to ruin that. You have no interest in muddying their experience with pesky ads. Yet, you deserve compensation. I know the ad fad has set the standard for monetization. The thing is, it’s not the only way. Actually, it’s not even the most profitable way to monetize a channel.


Do you have content and need an audience? Come hang out with us on a live demo to get one.


I want to show you some alternative ways you can make money with your channel.

Quite a few actually. But before I do, check out why these are better options than annoying ads.

According to this article by Shopify, all the top earners on YouTube make money from merchandise. I have seen this make up a huge percentage of their earnings. Combine merchandise with sponsorships, and you’ll see ads contribute a significantly lesser amount than the mainstream makes it seem.

Michael Johnston helps us understand how little ads contribute to these top creators, “…the average CPM that can be expected from YouTube videos is between $0.50 and $5.00. That means that for every 1 million views of your videos, you can expect to make between $500 and $5,000.” This is on a million views. Not an easily achieved task.

It’s important to note that television streaming like Roku pays significantly higher dividend’s but you’ll still need a bigger-sized audience to be profitable.

On the other hand, selling ad space on your channel directly to businesses can reap huge benefits. Even with a smaller audience. Plus, you get 100% of the revenue. Combine that with selling ‘Air Time’ and you have a couple of high-value commodities. That’s an advantage of owning a channel on a television platform like Roku and Fire TV.

Or you take control and sell your own products and services. Susan Solovic says, “Discovering the right blend of informative content to promotional content within a video can pay big dividends for your small business. Further, as I said above, establishing your position as an industry or product authority is always to your benefit.”

Do you need a channel to monetize?

Join us on a Live Demo here.

First and foremost, get your website in order.

If you don’t have one, get one. If you have one, make sure it is up to date. You do not want people going to your website and saying “I’m getting a teenage-scam-hack vibe here”. You’re a professional and your website should be too.

A website will be to your channel what a bank is to your money. It’s the central way you’ll interact with your audience. You better make it shine! This is an integral component of the ways you will make money. Please understand, your channel is a traffic stream. You provide high-value content. They come to view it, then you have them continue that stream to your website. Back and forth in a symbiotic relationship. You’ll see.

Since we have already touched on it, I’ll start with ‘merch’. Merchandise is incredibly valuable. To you, and your audience.

And this is not new. When I was in my high school years, I had a band. We were decent enough to fill local venues. Do you know how much money we would make on ticket sales? Nothing, that went to the venue. We made money from a table in the back selling our shirts, CDs, and stickers.

Yeah, I said CDs. That’s not the point whipper-snapper. The point is ‘merch’ is profitable. Do not neglect it. You don’t want to go through setting up your own online shop? Check out turnkey options like Shopify.

Do you have a channel that relates to some physically creative talent of yours?

You could promote an Etsy store page at the start of an applicable video. Your sports channel is perfect for promoting your handmade fishing flys, hand-made skate decks, or inked-up court shoes. A classic movie buff who also makes replicas? Perfect. If you create fan posters or resale memorabilia, this is right up your alley.

You don’t even have to create the stuff you sell your audience. If you got the line on channel-related gear, affiliate links are available to you. It is, after all, part of the lifeblood that we call the Internet.

Alright, maybe you aren’t a salesperson.

Your channel is your product. Well, that’s what your selling then. The best way to do this is through subscriptions. Just ask Netflix. I have seen this most successful with channels that provide niche content. Yes, Netflix has a niche, it’s called Netflix Originals. Just in case you forgot the distant past of 2013, House of Cards was a Netflix Original. You see, they made many transitions to stay afloat. From delivering blockbusters to your door to streaming them online. The thing that cemented them though, was ‘Netflix Originals’. Niche content that can be seen nowhere else. If you have that, you need subscriptions.

Of course, you might have content that goes beyond niche. Subscriptions are not your only option. Crowdfunding can yield huge results. A fanatical fan base contribution could far exceed what you might ask of them on a month-to-month basis. This is better done after you have the fan base obviously.

If you don’t have the fan base yet, do not despair.

A channel focused on something another business is invested in makes that business is a potential sponsor. If a business gives you sponsorship out the gate, they will likely get a better deal than one coming in after you’ve grown. We will have an entire article on working with businesses so keep an eye out for that. Also, keep in mind that sponsors can be video-specific or for the whole channel.

Do you remember telethons? They still occur, I guess, but not like they used to. Nowadays, we call it Live Streaming, and man it is lucrative. Dedicated platforms are the most profitable for earnings and can run directly to your channel and other platforms. If your content is better live than otherwise, this is the best way to go.

We actually have even more ways to make great money from your channel but that will have to wait. There is no contest, if you have an avenue beyond ads, you need to follow it. I encourage you to look at your channel and see if these ideas could work for you. Your results will be faster and more profitable.

So present yourself as an authority and maximize your revenue. Implement these ideas into your monetization strategy and start making real money today.

Do you need a channel to monetize?

Join us on a Live Demo here.

We break down the details of how to quickly start and grow your own TV Channel from scratch.

TvStartup

“Where can I get content?”

Getty Images

People ask me this all the time.

It’s an important question. How important? Well, there’s a guy you might have heard of named Bill Gates. In the ancient era of 1996, he wrote an essay about the Internet. The title of this essay was ‘Content is King’. Talk about vision. 25 years later and that title has never been truer.

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

Bill Gates

Do you have content and need an audience?
Come hang out with us on a live demo to get one.


With no breaks, it would take you almost 21 days to watch all the content uploaded to YouTube in the past minute. Yes, I said minute. This is a staggering thought. It also leads me right into giving you a hot tip. If you need content, someone is probably making it.

Do you want to make your own content? Keep an eye out, we’ll be posting a ton of useful info for you too.

I actually have multiple tips for where you can acquire content. We will be covering them all, but I thought it would be erroneous to leave YouTube out. As with almost everything, there is a right way and a wrong way of doing this. We’ll explain that as well.

You can find content on everything.

From tutorials on the different soil compositions to intergalactic space narratives. And everything in between. I know a guy who is creating content on raising/training homing pigeons. So there is no shortage of content being made. Many of these people need a better outlet. If you own a channel, are business savvy, and have the vision, these people need you. They know how to create and you can provide a better outlet. Match made in heaven.

There are a few websites geared at providing you content.

Sometimes they will have exactly what you are looking for. You should check out the list below and see what’s available. Some of these sites have free content and that might work for you. A few are working the middle range that could be right up your alley. Others can be downright pricey but have what you need. It all depends on your channel model. Your channel could be geared for the higher-end stuff or something more niche. It’s up to you. In no particular order, here they are:

Be aware that some of the above sites require a bit of data entry. Have your business info on hand if you plan exhausting the list.


Are you ready to share content with a global audience? Join us on a Live Demo here.


Are you looking for something original and never before seen?

I recommend your local university. Most colleges and universities have a group of film buffs. It could be formally from film/theater classes or otherwise. It’s no secret, the college-age demographic is making content. You can be sure to find unique content this way. Plus, by getting into direct contact with them, you might convince them to make exactly what your channel needs.


Another option for collecting content is through a post. Whether in a local ad, online ad, or in a topic-related forum. Sometimes it just makes sense for creators to find you instead. This works better if you are flexible with what is submitted. It can also require a lot of your time. You’ll have to curate the content you don’t want along with the content you do.

If you are looking to easily find something specific, nothing beats Google/YouTube. Most searches will yield a video result. Of course, this is just the beginning…

Social media is meant to be social, right?

Even though it can seem like a one-way street, it’s not. Do not be afraid to approach these people. That’s right. They’re just people, like you and me. They’re likely popular, and many are incredibly talented. But they’re still human.

That’s fine, you’re human too! So let’s put the social back in media and start networking. Get out there. If you see someone’s work and think “This is a great fit for my channel”, hit them up. My mother always said it never hurts to ask. Of course, she told me ‘no’ more than any other human being on the planet. But she was right. So the moral is, ASK!


The first thing I want to point out is that getting in touch with a creator on YouTube is not the easiest. To this day, the best approach I have seen is this.


There are a ton of other sharing sites but the approach is similar.

If you find someone you want to work with, interact with their content. Subscribe. Like. Whatever is called for. Give constructive feedback and make your presence valuable. Remember, this does not mean spamming with smiley faces and hollow comments like “Awesome” or “Great job”. By interacting with their content, you are making yourself familiar. That way, when you do reach out, you’re not just some stranger asking for something.

Then it’s time to actually reach out. I recommend you try Twitter first. It’s hard to get through email so if direct messaging is available, go with that. Instagram or discord might also be an option. Either way, when you reach out, be genuine. Every quality relationship goes both ways. You should have something of value to offer them and you’re going to want to make that clear.

The amount of content being made is mind-blowing.

The key is getting that right content in front of the right viewers. You obviously understand that. That’s why you are here. Some techniques will do better than others, depending on what type of channel you have. The thing is, they will all produce results if you follow through with them. It is time. Go get that content, your channel is waiting.

If you don’t have a channel to show off all this content, have questions, or are interested in learning how to start your own TV network, come hang out with us on a Live Demo.

TvStartup

Rising above Demonetization.

Demonetizationthe process wherein content creators are denied paid advertisements in their content, thus denying them revenue and reducing their income from a given platform.

AdpocalypseThe current era of unprecedented demonetization of content creators due to extreme and often unwarranted policy’s.

Say what you will, the Adpocalypse is here.

On second thought, don’t say what you will. You might end your current revenue stream. Your content creations are at risk after all. “Hold on one second” you say. “Can this take place with my channel?” Surely not… right?

I can almost guarantee you that is exactly what David Hoffman thought. He’s a 78-year-old YouTuber who re-purposes content from his decades-long film career. His content was demonetized seemingly out of the blue. The kicker here is, he never received a straight answer as to why. It turns out he had not violated any of YouTube’s many requirements and policies. Months later, his monetization was reinstated but the damage was done. He ultimately lost 1/3 of his income during the demonetization period. It boiled down to an error within the algorithm.

These platform’s flawed demonetization algorithm’s are not helping the situation. To this day, creators are being demonetized for seemingly no legitimate reason.

Come hang out with us on live demo to get more information on platforms that do not use demonetization as a punishment!


The machines are here. Broad, brawly algorithms, bearing authority as “judge and jury” over your content.

There is a fallout taking place. A sort of potential 1984, big brother vibe.


Policy and regulation at it’s ‘not so finest’. Let take a look at some of these in more detail.

Often, you can simply have a title, thumbnail, or description that’s the reason for your videos getting demonetized. Other times, it is likely something in your video that is against the Advertiser-Friendly Content Guidelines. Penalties for profanity is common as per their advertiser guidelines. Even if you aren’t a potty-mouth, you’re in danger. We all slip up sometimes!

If you want to earn revenue and are a channel focused on controversial or disliked topics, you’re out of luck. You don’t have much choice; either look for an alternative source of income or change the topics you cover. Speaking of problematic topics, you can’t really do reaction videos. This is due to murky interpretation of fair use policy, which is why it often gets demonetized.

Politics are always controversial, regardless of what you think, so it pushes creators to avoid the topic altogether to be able to monetize on these platforms.


I know, you see that juicy green monetization icon so you believe your safe. You’re wrong. These platforms have policy and algorithm evolution’s daily, so everything is subject to change. It’s not uncommon for YouTube to go back into old creators’ videos and demonetize them. Even years after their initial upload.

To make matters worse, YouTube is failing to make any recognizable improvement since the adpocalypse began in 2017. To the contrary — YouTube has been the subject to much ridicule . The most frequent complaints aimed at the platform are related to:

  • Unequal enforcement of their policies.
  • Flawed recommendation algorithm.
  • Unfair treatment of some of their creators.
  • Targeted censorship.
  • Unsubstantiated demonetization.
  • Abuse of the DMCA claim system.

Many advertisers are leaving these platforms, which is leading to an even greater shortfall of monetization opportunities.

You need to ask yourself these questions when creating content for a platform that uses demonetizes as a punishment:

  • Do I understand the insecurities of earning revenue from this platform?
  • Am I willing to give up potential income for my hard work?
  • Can I accept the possibility of seeing my career in content creation end?

Remember, on these kind of platforms

You can be demonetized without warning. It can be for saying something others disagree with. For speaking on sensitive subjects. Even by using content the algorithms think you don’t have rights to. You can lose your ad revenue even though you’re within U.S. copyright and intellectual law, simply due to a faulty algorithm. On top of all of this, your ability to dispute the decision to demonetize your channel is laughable.

Just to start monetizing on some of these platforms, you must be up for a certain number of years, have a specific number of viewers, or meet other ever increasing requirements.

By choosing to not go with a platform that punishes with demonetization, you need to still make sure these needs met:

  • The platform should not hinder your ability to monetize.
  • It will keep you up and running despite opposition.
  • It will not accidentally discipline you for content that falls with in the United States copyright and intellectual property laws.
  • The platform should be completely transparent and accessible regarding your content.

If you are looking for a platform that will not demonetize your channel, come hang out on a live demo with us here…

Now you’re armed with the knowledge in order to not only survive, but thrive in this Adpocalypse. If you create content and value your efforts, ensure you are compensated for it. You don’t have to live with such insecurity. You don’t have to cower quietly if fear of violating some opaque rule or regulation. I have a few more techniques I would like to share with you. You can have your own network. Then you will not have to answer to anyone. Come hang out with us on a live demo to start protecting all your hard work, check out the link below.

Get an in-depth look at how you can use our turn-key platform to launch your own TV channel. Directly engage with viewers on today’s most popular TV platforms.

TvStartup

In a sea of content, it’s easy to drown.

This is a hard truth we content creators face every day. And we do. With steely determination and hope glimmering in our eyes. Why? Because we know there are anomalies. Pieces of content that not only skim atop the digital ocean, but rather defy gravity, floating high above the rest. This type of content has gone ‘viral’.

The first step towards going viral is to have your own channel to publish content through online.

If you don’t yet have your own online channel, attend one of our Live Demos to see how you can launch your own channel and set yourself up for publishing your content to a large audience.

Once you have your channel launched, you can now endeavor to publish your content using the steps covered below to give it an edge for higher-engagement and going ‘viral’.

“Viral” is a strong term made even stronger by recent events in online trends. Let’s define it so we can identify the area we need to focus on. I’m going to skip the culturally acceptable standard which is Wikipedia. You can find that later if needed. The heart of the meaning is this: Viral Content is a communication that becomes popular by being shared rapidly and widely across different communication channels by a large audience.

This is the viral process. It is what separates the anomalies in the sky from the vast ocean in our analogy.

Sharing is obviously the key here.

Major sharing. But what prompts such a response from the audience? We are talking about some seriously motivating factors here. Well friend’s, we’ve got the answers and we’ve backed it up with science. Science rocks!

When creating content with the potential to go viral, your goal is to initiate a response in the audience. Like the person watching your video for example. And nothing gets people to respond better than…

…their emotions.

Looking for more ways to take your video content to the next level?

Check out our Live Demo to see how you can easily create your own independent online TV network.



Emotion is king!

When trying to get people to act, emotion is king. On top of that, emotions have been shown to be contagious. When we care, we share. We can use this to our advantage.

In a 2011 paper in Psychological Science, Berger argues the most important factor in content transmission is physiological arousal: Emotions that increase arousal, like anxiety and amusement, will be more effective than low-arousal emotions like sadness and contentment. Particularly positive emotions.

“People share things they have strong emotional reactions to, especially strong positive reactions.”

Rosanna Guadagno, a social psychologist at the University of Texas in Dallas, told the Times.

Frac.tl conducted a study listing the top 10 emotions that are most likely to become viral:

  • Amusement
  • Interest
  • Surprise
  • Happiness
  • Delight
  • Pleasure
  • Joy
  • Hope
  • Affection
  • Excitement

Of course, negative emotion can work too. We see this constantly displayed by the nightly news.

  • Fear: Content that warns and increases awareness has more chances to become viral.
  • Sadness: A sad video can become viral because people empathize with a certain story and want others to empathize as well to increase awareness or show admiration.
  • Anger: Content that makes people angry is more likely to be shared as people are inclined to express their outrage on a given topic and want others to join their ranks.
  • Disgust: Disgusting pieces can play either the “so bad it’s good” humorous game or the “warning, this is bad” game.

I love the fact that positive emotions share better than negative ones!

Novelty

This is the new and unique. You know, shiny things! Novelty is a powerful motivator to get people to act as you are about to find out.

I live in Texas. Driving to another city is often filled with mundane views. Fields and livestock mostly. For miles. It’s not story worthy in the slightest. But lets say you were with me on one of these trips. We are driving a particularly long stretch, listening to some music, as you stare out the window. Suddenly, among a heard of cattle huddled by the fence line, you notice a bright blue cow. Yes, a bright blue cow!

Imagine the result’s of such an event. You would not simply let that pass on by. You would shoot up, crane your neck, and yell to get my attention. Now I’m trying to see what the commotion is about. You would convince me to turn around. There would be picture taking and phone calls to friends. Even telling the gas station attendant on our next stop. Viral content evokes the same kind of response.

Neuroscience researchers found some time ago that we have a region in the mid-brain responsible for this behavior, regulating motivation and reward processing by managing our dopamine levels. This area is what responds to novelty in our lives.

In other words, when your brain stumbles upon a new idea or piece of content it floods you with dopamine, making you feel rewarded and compelled to search for more. Even an old topic can have a new or unique light shine upon it. If you want people to share your content, make sure its a “blue cow” and not a brown one.

Curiosity

No matter how relevant your content is, people will only spend their time on content that catches their attention. This means you must be intriguing. This is not about tricking your audience. Consider what knowledge your audiences wants but does not have. Make sure to create useful, quality content containing this knowledge. Then tell them that your content has this knowledge in a compelling way. Your guaranteed to pique their curiosity.

People share content that fills the gap between what they know and what they want to know. This is why “How To” videos do so well. Fiction can also fill a knowledge gap. Whether its a humorous perspective or a horrifying experience. So offer your audience the chance of filling this gap with your content. They will feel motivated to share it with others who can learn it too.

Likewise, use this aspect to create catchy headlines. Some company’s will create 30 or more headlines and pick the one that that invokes the most curiosity. While I don’t think you necessarily need to do this, it does underline it’s importance. You should not neglect this.

Now, a re-cap. Make sure to ask yourself these questions when creating your next piece of content:

First and foremost, remember, emotion is king. Think about the emotions it will invoke.

  • Are they the kind of emotions that will encourage others to share your content?
  • Is there something you can change to strengthen the emotion?
  • Or alter it into a more shareable emotion?

What about the content’s novelty? Utilize the novelty of your content to really get them interested!

  • Is your content a “blue” or brown cow?
  • Is your perspective new or unique? Can you strengthen that?
  • Is there new information on the topic?
  • If its old content, can you modernize it? (Remember when DiCaprio stared in ‘Romeo & Juliette’?)

Check your content for the knowledge gaps you’ll be filling for your audience.

  • What knowledge will your audience walk away with after consuming your content?
  • Are you providing useful, relevant and actionable content in an intriguing way?
  • Are you hanging that knowledge like a carrot in your headline?

A note on quality.

This was quite a few years ago so I can promise you that it’s even more important today. According to The Wall Street Journal, 9 of the top 10 most viral videos on YouTube in 2012 were created by professional producers. If you’re just starting out and don’t have a big budget, don’t stress too much. We’ll have more posts providing awesome budget friendly tips and tricks to “up” your production value, so stay tuned for notifications!

Now you have the keys.

If you create content with the audience’s emotions, novelty, and curiosity in mind, you will be creating the kind of content that is ready to go viral. If you want more information on building an audience to share your content with and the best tools to get your content to them, follow the link below.

Come hang out with us on our live demo!

Come hang out with us on our Live Demo!

You’ll get an in-depth look at how you can use our turn-key platform to launch your own TV channel and directly engage with viewers on today’s most popular TV platforms.

TvStartup

Are video creators at risk of losing their audiences due to censorship?

In recent times, the topic of online censorship has become increasingly important for the success of video creators.

Historically, censorship has commonly been used to suppress certain views and ideas that are considered offensive to the ones censoring, regardless of the validity of the information. Added to this are new and ever-changing terms and conditions for copyright rule, and content polices on various online platforms, and a perfect storm is created for video creators trying to and succeed in the online space.

Starting your own independent channel takes you beyond these limitations. Click here to see more on how TvStartup is helping video creators launch and control their own independent channels.

Widespread censorship by media conglomerates can be seen as having an increasingly negative impact on the ability for online content creators to build, maintain, grow, and monetize their online audiences.

YouTubers and Social Media influencers alike have found that the platforms on which they have built their audiences are at high risk of being taken offline overnight. Video creators have found their video channels unexpectedly demonetized, access to their accounts frozen, and even deleted with little or sometimes even no warning.

Copyright strikes driven by new AI technologies have also fueled concern and panic among creators of every genre, fearing that the audiences they have spent years of hard work building up are at surprisingly high risk of being destroyed at a moments notice.

You need to protect your content NOW!

Blocks spelling out free speech censorship

It’s quite clear how your viewership and ability to monetize can be threatened by these factors.

Major tech companies can slow even outright stop your online growth if you are relying solely on their platforms for service.  What’s even more frightening is how this can happen to anyone, for even minor offenses. In fact, many content creators have already been kicked off of platforms like Youtube, Twitter, Vimeo, Twitch, and many more. Erasing entire audiences and sometimes even year’s worth of hard work!

This can happen at any time to anyone sometimes even without warning. As at any given time, large social media and web hosting companies can
de-platform you as they did to Parler. They can change the definition of what is acceptable and what isn’t at any time, basically what’s okay today may not be okay tomorrow.

This is why it’s critical to maintain as much control over your content as possible, especially in today’s social environment.

That’s why you need to have your own website, Roku channel, and any other media distribution service that YOU as the creator have control of so that no one can censor your content, demonetize your videos, or limit your ability to reach and grow your audience. 

censorship against person
.

Another consideration is that even if you keep your content socially, politically, and religiously acceptable, countries can completely prevent popular sites like YouTube from displaying your content to viewers in their country, irregardless of your content’s subject matter. This effectively separates you from your audience. 

The solution? You need your own media outlet, where you maintain full control over your own platform independently as a creator.

To learn more about how to launch your own independent video platform, click here to schedule a free live demo.

Censorship and the future

Most recently, censorship and compliance to terms or copyright rules is often driven by A.I., meaning you can be silenced without a real person ever being involved, all without any notice or explanation.

The way this kind of censorship works is quite interesting, processing massive amounts of data through pre-defined filters and often believed to leave much room for error. Information is processed in real-time making it possible for media companies to censor vast amounts of data at light speed. To make this worse, there are very few legal protections to prevent this from directly impacting your channel or online audience without recourse.

However, if you have your own independent website or TV channel you can prevent the headaches of dealing with these ever-changing limitations and decide what content is acceptable and what isn’t on your own channel.

A.I. or artificial intelligence will be much more aggressive in the future, and most A.I. auditors are controlled by media conglomerates. These algorithms can stop anyone or any company that starts to gain traction and reach large audiences. They can also be seen to have a two-fold purpose to squash any future competition and ensure popularized content has the most views. 

censorship against content

At TvStartup we don’t believe in limiting the ability of content creators to reach their audiences in any way.

We maintain our own infrastructure and don’t have to rely on 3rd party infrastructure controlled by large conglomerates like Amazon Web Services. Moreover, will have a commitment to creators to not audit content based on any political, religious, social, or educational biases.

Don’t get silenced.

Start your own independent channel to take control of your content today!

Click here to learn more on how you can gain FULL control of your content.

TvStartup

Thinking about launching an internet TV channel? Did you know that a press release could get your channel in front of thousands of new viewers? A press release is a great way to launch your channel. The best part is that it doesn’t cost much to get started.

Want to get started with your own channel?

Attend our Live Demo to find out how it works
(Click here to Schedule).

What is a press release?

A press release is a formal presentation delivered to the news media to provide information,  making a statement or an announcement about an upcoming event, product launch, etc, A press release can often come in many different formats however today we are going to focus on a more traditional format that is usually made up of nine structural elements, including a letterhead, contact information, headline, sub-headline, dateline, introduction, body, boilerplate, and a close. Press releases can be given to members of the news media physically on paper and electronically.

First of all, a press release should be used to bring attention to an upcoming event or change in your channel, bringing attention to your channel it’s-self.

So lets write your first Press Release.

Start with the Letterhead this could be your channel logo or your channel name.

Then include your Media contact information this is for the media to contact your public relations person.

Now you’re ready to start on the Headline your headline should be clear, concise, and to the point. It should also describe the content of the press release this will keep you from sounding like “click-bait”

Then you should write a Sub-Headline that explains the headline DO NOT just repeat the headline this is important because it helps build up interest in your body copy. It should also be italicized.

You should use a Dateline to indicate when and where the news is taking place

Next is your introduction this is where you give the reader a reason to read your body copy you want to introduce your reader to the information in the press release. This is a great place to include a prominent quote. Don’t be tempted to put background information about your channel in your introduction, you want to keep this under 3 paragraphs.

The Body of your press release should explain the who, what, when, where, and why of the events, promos, and news within your press release. Always start your body copy with quotes if you have them, you want to make this as easy as possible for journalists to just copy and paste your paragraphs, quotes, details, etc, this makes it easy for journalists to utilize your material. The body copy can be as long as you want as long as ALL of the content is relevant to the news you want to promote

Next, you should add a Boilerplate. A boilerplate is like an about paragraph for your channel use it to give a short description of what you do and what your channel is about.

Now go ahead and Close your press release with this ###. We created a free template to help you create your own press release more easily:

Claim your free template here to get started.

Still not sure how an internet TV channel works?

Utilizing the material in a press release can benefit journalists because press releases help decrease costs and improve the quantity of material a journalist can output in a given amount of time. Because the material is already written, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.

 Press releases tend to be biased towards the organization which ordered them. In the digital age, people want to get their information instantly which puts pressure on the news media to output as much material as possible. This type of pressure is bad for our news industry but GREAT for you! Simply because most news sources just copy and paste your release into the news. This means journalists will heavily rely on your press release to create stories. 

So just to recap a great press release should consist of

  • Letterhead or logo
  • Media contact information
  • Headline
  • Sub-Headline (Explaining the headline)
  • Dateline
  • Introduction
  • Body
  • Boilerplate
  • Close
With all of this information, you are now ready to write your press release. Go ahead and get started with this free template.
If you don’t have a channel yet no worries just click here to schedule a free live demo.
TvStartup

A relatively recent phenomenon has been the rise in unlikely YouTube stars, as more people find unique ways to make money on this ever-growing platform. Over a billion videos are watched every day on YouTube, which has 2 billion logged-in monthly users and is on pace to earn $5.5 billion this year in US ad revenue alone. This staggering rise is consistent with a larger trend, which TvStartup founder Brock Fisher has described as the end of cable and satellite and the rise of OTT television. 

TvStartup  appreciates that successful internet TV means giving viewers flexibility in where, when, and how they engage with content. Many YouTube producers are similarly recognizing

the opportunities on this platform. This realization, combined with seeing people become YouTube stars and millionaires, are a couple of the reasons YouTube has become an increasingly popular way for people to share their talents, skills, hobbies, and just about anything else you can think of. 

In 2019, Ryan Kaji, an eight-year-old with a channel focused on him unboxing toys, earned $26 million; Dude Perfect, five guys that do stunts and try to break world records earned $20 million; and Preston, who has a channel where he plays video games and does pranks, earned $14 million. 

Clearly, the platform gives YouTubers access to billions of viewers and a variety of ways to make money. While many questioned whether YouTube could be effectively monetized, there are quite a few people that have figured out how to do this. Here are some of the ways that the most lucrative YouTubers are earning big bucks on and off of YouTube: 

Ad Revenue

Brock Fisher of TvStartup recently noted that “advertisers are waking up to the possibilities of OTT,” and some of the most lucrative YouTube channels are powerful evidence of this. Ad revenue is a classic means for earning revenue, but as more people have turned to this platform and as the Adsense models have become more strategic and effective, YouTube producers are seeing this as an increasingly effective way to monetize their content. With a cost per thousand (CPM) model, producers make anywhere from 50 cents to $2 per 1000 views. This is done primarily through YouTube’s Adsense Programs, where ads are placed in videos and then earn revenue. As these models have become more advanced, both YouTubers and advertisers have found them increasingly frustrating because of the many restrictions placed by youtube. . 

For less than 1% of YouTubers this is a lucrative revenue source for producers, however for most YouTubers it does not even pay the bills. However there are ways to make even more from ads. TvStartup  helps YouTubers earn revenue in addition to YouTube Adsense, as it offers different advertisers that typically pay more than Youtube. What this means for producers is that they can make money from YouTube ads and make money by working with OTT companies like TvStartup to develop internet tv channels that go directly into people’s homes. This gives producers an additional ad revenue source, and often one that pays at a higher rate than YouTube Adsense. 

Sponsorships

Responding to the sheer volume of viewers that some YouTubers have, many corporations have begun sponsoring YouTuber producers to get more eyes on their products and to have their products associated with the latest YouTube phenomenons. Obviously, the key to these sponsorships is having a big following. For example, Anastasia Radzinskaya, who has $59 million subscribers, has landed six-figure sponsorships with both Legoland and Dannon. 

As TvStartUp has appreciated, the key is having high volumes of viewers. Once you’ve got that, there are opportunities to build the right revenue model. This is why their team works with individual producers to create a custom internet tv platform, as it allows the flexibility that each team needs to meet their goals. 

Selling Merchandise

As YouTube producers develop engaged audiences and dedicated fans, they’ve also found that selling merchandise is a lucrative revenue source. Whether it’s shirts, hats, stickers, or bags with their name or an entire product line, plenty of YouTubers have turned to merchandise as a way to make money off of their YouTube fame. Jeffree Star, who earned $17 million last year, has a makeup line that has eight-digit annual revenues. Similarly, Markiplier, who has a high-end line of clothing for gamers, makes millions from these sales alone. 

Viewer Donations

This is a less common revenue source and one that isn’t a good fit for all producers. However, those YouTubers with particularly engaged audiences and dedicated fans can earn substantial revenue from viewer donations. Patreon is a popular way for YouTubers to set this up, and the company takes a 5% commission on any donations. The average fan donation is around $7, so with the right volume of viewers and a particularly committed following, this can be an effective model. 

Affiliate Income

Similar to sponsorships, some YouTubers work with affiliates to earn more money. When doing this, they’ll review or promote a product to viewers and then share a link to the product. The producer will get a certain portion of any sales that are done through their unique link. While producers can work with a variety of affiliates at once, it’s important to be strategic about these partnerships and to ensure that they are consistent with the channel’s brand and content. 

The second-most visited online search engine, with billions of views per day, YouTube clearly offers producers access to high volumes of viewers and advertisers. It also offers a compelling proof-point about increased consumer use of online streaming platforms, and the number of YouTubers making millions offers clear models of creative and unique ways to monetize this free streaming. 

TV Startup has long understood the potential in OTT services and has been a leader in the industry. Their full-service internet tv web and app systems offer producers more ways to build their channel, create positive user experiences, and implement an effective revenue model. Additionally, they have industry-leading personalization options and technology. To learn more about taking advantage of the major shifts in the way that people consume content and that producers make money off of content, contact TvStartup

blogeditor

This day in age, the remote or work-from-home culture is growing. With a global economy as well as a demand for experienced employees that may not live close by, many businesses are choosing to hire workers in multiple locations. A phenomenon that is especially growing in the wake of the COVID-19 pandemic, as more and more employees step away from offices, the need to properly train remotely becomes a priority. And, turning to digital methods of training has been the answer. 

At TvStartup, we are dedicated to helping organizations leverage all the tools they have available to them. Let’s take a look at the disadvantages and advantages of commonly used multi-location training strategies as well as how TV screens and private channels are changing the game. 

Training Online 

Online digital meeting spaces used for multi-location training are nothing new. Companies like Skype and Zoom have been around for a while. The advantages of these online meeting places are plenty, however, where these methods lack, it is that they do not allow playlists to access later and they take up phone or computer screen use. Luckily, TV Startup is prepared with another option.  

TV Screen Training 

An easy way to train people in multiple locations at the same time is the use of a TV screen and a private channel. This option offers both the advantage of live training as well as pre-recorded video playlists. Further, multiple people can join at a time, screen sharing is a breeze, and it solves the issue of using the computer or phone screen. When attending a meeting on the TV, employees can take notes or practice while learning.  Learn more amazing abilities on our internet TV page.  

What Is A Roku Private Channel 

Setting up a private Roku channel is a great option for remote employee training that is reliable and cost-effective. With channel manager options, companies can schedule, stream 24/7, provide on-demand, even personalized training. For example, RE/MAX just announced they “will distribute the Roku Players to employees for training purposes. The Roku Player is a low-cost ($29 – $79) HD streaming media player, and with a TvStartup account anyone can create a public or private channel.” 

As employees increasingly need the ability to work from anywhere in the world, TV screens will become a vital tool. Instead of investing time and energy in trying to understand how to set up a TV network on your own, let TVStartup help you. We provide a complete set-up to launch Roku channels as well as capabilities to scale your network.  Click here for a live demo. 

blogeditor

If you’re a video creator tired of fighting YouTube’s and Twitch’s monetization rules or if you find your videos being demonetized, then it may be time to take your catalog into your own hands. Content like yours doesn’t have to be constantly fighting the algorithms for a place on the “Up Next” sidebar when you can deliver videos straight to your viewer’s phones, laptops, or living rooms through your own branded channel.

In 2019, the number of connected TV’s and streaming devices in households exceeded 1 billion. More than 50% of the U.S. population has a TV-connected device in their homes like a Firestick, Roku, Apple TV, or Smart TV. Because of the variety of places viewers are able to get the content they want wherever they want it, it’s even more important for you to stop relying on the major streaming platforms for distribution and monetization. Partners like TV Startup are helping creators deliver their videos on demand across the most popular platforms, devices, and social media sites and since it’s your own channel, you get to keep more of your own revenue the channel generates. 

Top Three Ways TV Startup Monetizes Your Branded Channel

Subscription Fees

Graduate School of Stanford Business reported that subscription business models are growing 100% each year and further predicting that everything we buy in the future will come with a monthly plan. But if the only subscription your content gets is from smashing a button on YouTube, then you are losing up to 45% of your potential revenue from ads. Through your own Video On Demand Channel, you can generate and earn more revenue by following the successful models of Netflix and Disney+ by setting a subscription fee your audience is willing to pay to keep your content coming to them. 

Ad-Injection Revenue

If the subscription model isn’t the right fit for your content and your audience, then including non-intrusive overlays of ads within the video is an excellent way to keep your content free while still generating revenue. Earlier this year, Google revealed YouTube is a $15 billion-a-year-business. That’s a lot of money made off other people’s work! Injecting ads into videos is not unique to YouTube and TV Startup offers this same effective business model to keep your content free while giving you more of the revenue share. 

Ad Sales and Creation

Another option to keep your content free is by offering pre-roll and mid-roll advertisements which are effective ways to create revenue while keeping your content free of banner ads. Since it’s your channel, you have the opportunity to create and sell ads to companies with whom you want to specifically align your brand. TvStartup can effectively deliver targeted advertisements before or during your videos while giving you more say with who you are sharing your audience.

As easy as TvStartup makes it to reach the estimated 63 million cord-cutters who are now only reachable through connected TV and other digital channels, you can launch your video collection to millions of people worldwide. You no longer need to rely on the status quo of video streaming to promote your work when you can let TvStartup help you reach audiences around the world the same way they have helped numerous independent video creators, artists, businesses, churches, and more. Click here to schedule a live demo. 

blogeditor

With cord-cutting on the rise, over-the-top (c) white label services are making their mark on the digital landscape by changing the way content creators distribute and monetize their videos. OTT white label services allow content creators to control the user experience while growing their audience by vastly improving their reach. Let’s look at the top 3 OTT white label services on the market today.

1 TV Startup

TV Startup offers excellent flexibility so you can have complete control over how your content is presented and monetized. They offer the ability to utilize scheduled playlists for always-on live TV broadcasting, the creation of Netflix-style video on demand (VOD), and live streaming that automatically archives your footage for future distribution purposes. You can even restream your content to social media platforms to access your entire audience from a single content management system.

In terms of monetization, TV Startup delivers on the promise of giving you total control over your content. You can use dynamic ad insertion (DAI), subscription-based access, pay-per-view, or any combination of the above to turn your passion into a lucrative career. Thanks to their analytics tools, it’s easy to maximize your earnings potential and audience growth with TV Startup’s OTT service.

TV Startup offers setup and monthly pricing with the ability to save money by taking advantage of their bundling options for bringing your content to practically any platform. TV Startup offers the best in terms of control over your content and ease of use.

2 IBM Video Streaming

IBM is a giant in the tech industry with a storied history dating back to the early days of the industry itself. The IBM Video Streaming service provides a cloud platform for streaming, hosting videos, and performing analytics.

As you would expect from a tech giant, their service is quite full-featured with things like mobile compatibility, customizable channel pages, and archived broadcasts. Their analytics features are great, but IBM’s Video Streaming service can be a bear to work with thanks to its bloated feature set.

IBM offers a 30-day free trial for its video streaming platform, but it’s more of a training wheels session than anything with its limitations of only 5 concurrent viewers and no ability to test ads during this period. Their pricing structure is fairly rigid and doesn’t allow for any real customization.

3 Muvi

An excellent service, Muvi offers live streaming, video on demand, and audio streaming services. Despite its name, Muvi focuses a little bit more on audio services, but their video services are also quite customizable and feature-packed.

Muvi offers a wide range of monetization tools similar to TV Startup which gives content creators great flexibility when it comes to how they want users to access their product. On the downside, Muvi is definitely not cheap.

Their basic plan starts at $399/month with additional fees tacked on. This plan only allows for 2000 concurrent viewers with higher viewer counts locked behind much more expensive tiers. To access unlimited concurrent users, it’s going to cost a minimum of $8900/month. Their services are great, but their prices can be a bitter pill to swallow for many.

Conclusion

Going OTT is a great way to cut out the middle-man and take complete control over your content distribution and monetization. You can start your own Internet TV network through the use of white label services.

TV Startup offers flexibility and end-to-end control over your content. See for yourself how it works by scheduling a live TV Startup demo. Get in touch with the TV Startup experts today to learn more.

blogeditor

It’s hard to find someone who hasn’t heard the phrase “content is king”, but what exactly does that mean? The origin of the phrase can be traced back to none other than the technology luminary Mr. Bill Gates who said, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

Penned as the opening statement of Bill Gates’ 1996 essay titled “Content is King”, these words have proven true over the years while remaining just as relevant today as the day he wrote them. In his essay, Gates detailed his vision for the future of the Internet. The success of the Internet, according to Gates, would hinge upon the creation of content to fill its depths with something for everyone.

Those of us lucky enough to be alive today can attest to the importance of content and the potential value it can provide to organizations and consumers alike.

What Exactly IS Content?

Pulling from the well of Bill Gates’ essay again, he says in it, “When it comes to an interactive network such as the Internet, the definition of ‘content’ becomes very wide.” In loose terms, everything is or can be made into content. But just because anything can be content doesn’t mean all content is equally valuable.

You could throw together a 24/7 live stream of your daily life, but unless you’re Kim Kardashian, no one is going to want to sit around watching you run errands. Likewise, a stream of your cat napping all day is unlikely to gain much attention. However, these ideas and others like them aren’t inherently bad ideas for content. The hardest part of creating content is creating good content and even “bad” ideas can turn into good content with the proper approach.

But What is Good Content?

Content should be thought of as something that provides entertainment, information, or (ideally) both simultaneously. The most important consideration to make when creating good content is your audience. It’s impossible to make something interesting, informative, or fun without keeping the audience in mind throughout the entire content creation process.

Perhaps more importantly, you should consider whether the content provides value to your audience in some way. Time is an incredibly precious commodity and it should be treated as such. If you create your content with the value of your audience’s time in mind, you’re much more likely to create something that is actually worth their time.

This doesn’t mean good content is something made solely for the sake of the audience though. In fact, creating something that you personally have a passion for is a great way to boost the quality of your content. If you are intimately familiar with any facet of life, industry, or bizarrely specific subculture, that might be the best topic to center your content around.

It may not seem at first that there is a massive audience out there waiting for you to put out a 20-part series on the intricacies of flute making in the 12th Century. However, if you have a passion and deep knowledge of a topic, you can make it into something millions of people would want to watch.

Good content isn’t all about flashy marketing or high budgets. The History Channel got its start by using archived, public domain footage and simply adding narration on top of it to create hundreds of hours of content with very low production costs. Using public domain footage and other low-budget practices like how artist Lil Dicky made a rap video by asking people to allow him to film inside their mansions for free are excellent methods for creating great content on a low budget.

Good content is about creating something that you would find interesting or entertaining. Creating content that entertains while also informing is a surefire way to create something people will want to spend time watching.

Find the Right Home for Your Content

You handle the content. Let TV Startup help take care of the rest. Start your own Internet TV network and avoid expensive cable providers by going over-the-top (OTT). Launch your own Netflix-style service or get your channel on smart TVs, Roku, mobile devices, Apple TV, and more services across the globe.

See for yourself how it works by scheduling a live demo. We work hard to enable great video content creators like yourself to focus on creating amazing content while pocketing the money your hard work deserves. Get in touch with us today to learn more.

blogeditor

It wasn’t too long ago when there were only a handful of TV channels and most of those wouldn’t even broadcast all day. Back in the “good ol’ days”, people didn’t have much in the way of choice when it came to watching television. You would sign up to whichever cable provider was in your area and pay whatever price they asked of you for spotty service and limited channel options.

This business model worked for cable providers because their customers had little if any choice in the matter. However, nothing lasts forever and when new options like Netflix, Hulu, Disney+, HBO Max, and many others started sprouting up, people realized the big TV providers had been scalping them for years. These TV providers have proven too big and cumbersome to make sweeping changes and, as a result, they are steadily going the way of the dinosaurs.

Cable customers are cutting the cord at an accelerating rate over the past few years with a total 5.5 million subscribers terminating their contracts with TV providers last year alone—a 70% increase from 2018’s 3.2 million cord-cutters. Simultaneously, more households are becoming “cord nevers” (people who have never subscribed to TV providers and use on-demand services or the internet instead) than ever before.

We got to this place today where cable customers are leaving their providers in droves due to a large number of reasons that have made alternative TV options enticing and practical. Let’s look at two of the biggest factors that make cord-cutting viable and, more importantly, appealing to so many people.

Reason 1: The Internet

Sure, the Internet has been around for quite some time at this point, but it’s only recently that high-speed internet connections were made available and reasonably affordable to such a huge number of people. Modern-day internet is many orders of magnitude faster than yesteryear’s dial-up.

Fiber optic is becoming more common by the day with internet providers using this new technology to provide gigabytes per second connection speeds. Dial-up, on the other hand, caps out at a maximum theoretical speed of 56 kbps. That means modern internet speeds are roughly 18,000 times faster than dial-up. Soak in that number for a second while I catch my breath.

In other words, a gigabit internet connection can download a feature-length film with a file size of 800 MB in less than 10 seconds while it would take a dial-up connection roughly 9 DAYS to download the same file. You would have a hard time finding people willing to wait 9 days for a Netflix movie to load, but modern high-speed internet allows users to instantly access and stream content with virtually zero delay.

Reason 2: Cha-Ching

TV provider bills are notoriously expensive thanks to their use of fairly skeevy business practices. It’s amazing how you can sign up for a cable TV provider at the advertised $50/month and end up paying easily over $150 after additional fees are tacked on and the introductory rates come to an end.

More people are realizing every day that they can enjoy most if not all of the same content they love to watch through their TV providers on cheaper alternative options. It’s not hard to see why someone would want to switch from paying $150+ each month for TV service to a selection of services they handpicked that costs them less than the introductory prices offered by the cable companies.

The writing is on the wall for cable companies, but TV production companies are actually in a better place than ever thanks to new cable alternatives. With new content continuously popping up on Netflix and Hulu, just to name a couple, audiences have a wide breadth of entertainment choices.

How You Can Take Advantage of Cord Cutting

Consumers are rapidly shifting away from the prehistoric business models of TV providers and taking back control of their entertainment options and wallets. With big cable TV spiraling the drain, it might seem like an awful time to invest in a TV production company. However, the end of cable TV does not mean the demand for quality TV content has come to an end as well.

Luckily, there are options for content creators and production companies that don’t involve the monolithic cable companies of yesteryear. Believe it or not, you can start your own Internet TV network and avoid expensive cable providers by going over-the-top (OTT). Launch your own Netflix-style service or get your channel on smart TVs, Roku, mobile devices, Apple TV, and more services across the globe.
See for yourself how it works by scheduling a live demo. We work hard to enable great video content creators like yourself to pocket the money your hard work deserves. Get in touch with us today to learn more.

blogeditor

Creating quality video content is a mountain of work.

First, there’s coming up with original content. Then there’s writing a solid script, filming, recording audio, re-recording because someone decided to mow their lawn in the middle of your take, creating thumbnails, editing it all together into a snappy, informative, and entertaining video, and then compiling, gazing forlornly out at the sky, uploading, responding to comments… 

I’m getting a bit weary just thinking about it…

Expecting to make a little bit of money off of all your hard work is nothing to be ashamed of. Figuring out how to make money from your videos is another mountain to climb all on its own.

To aid you in your ascent up that mountain, we’ve mapped the route ahead with a brief rundown on methods for monetizing video content.

Monetization Method #1: Affiliate Marketing

Affiliate advertising is one of the most common methods for turning your videos into dollar signs. There are tons of affiliate programs out there, but one of the most popular to setup is the Amazon Associates program.

Amazon isn’t the only game in town, there are tons of affiliate programs out there. Finding the right one for your brand and audience might take a bit of time, but you can always just plug into Google the name of the product you think would fit your audience well along with the word “affiliate”.

Monetization Method #2: Ad Revenue

Media sharing sites like YouTube, Facebook, and Twitch all have opportunities for leveraging your community of viewers to make some cash off the ads they watch. YouTube and Twitch.tv both have live-streaming capabilities that allow you to charge monthly subscriptions to your audience to bring in some money outside of advertising as well.

YouTube’s requirements for joining its YouTube Partner Program have recently become a little more difficult to meet. Similarly, Twitch requires that you meet specific requirements to earn ad revenue and to get access to their subscription system.

Getting your viewership to the levels needed to make money this way can take some time.

Monetization Method #3: Crowdfunding

Asking your audience to chip in some money from time to time is a possible avenue for generating revenue from your video content. Services like Patreon are particularly popular as it is set up as a monthly payment for which you can create multiple tiers with special offers to entice your audience to break open their wallets for you.

There’s also Kickstarter which allows you to create a campaign to receive funding for specific projects such as creating a video that indisputably proves kidney beans are inferior to black beans once and for all.

Monetization Method #4: Create Your Own Network

Believe it or not, you can start your own Internet TV network and avoid expensive cable providers by going over-the-top (OTT). Launch your own Netflix-style service or get your channel on smart TVs, Roku, mobile devices, Apple TV, and more services across the globe.

Launching your own branded channel allows you to expand your audience beyond the limits of YouTube into the living rooms of new viewers. Going OTT opens up new monetization options:

A: Ad Injection

Automated ad injection uses AI to match relevant ad content to your channel’s audience. Since most of your audience is watching your content on their TV sets, you get paid more money per view. The more your audience grows, the more ad revenue you earn automatically.

B: Subscriptions

You can also monetize your videos by going the Netflix route and charging a monthly subscription for access to your growing collection of video content.

C: Pay Per View

If subscriptions aren’t your style, allow your audience to pay for your content one video at a time by using a pay-per-view monetization model.

D: All of the Above

Or you can even select the answer “D” and do all of the above. Going OTT gives you more control over your channel and its monetization.
See for yourself how it works by scheduling a live demo. We work hard to enable great video content creators like yourself to pocket the money your hard work deserves. Get in touch with us today to learn more.

Garrett Cunningham

Many channel publishers launch their channel on Roku and then leave it up to Roku to grow their channel. While that is perfectly fine for many – and Roku will grow your channel – for some they want a quicker approach.

Yes Channels will grow organically as the platform grows and more people find it; and yes EVERY channel will experience growth BUT it takes TIME. Roku is expected to hit 100 million active account by 2025, so as far as they eye can see – there is nothing but upward growth.

However there are many ways in which you can be proactive and scale your channel faster.

Here are a few strategies that can help:

  1. Advertise on Roku

Roku has an EXCELLENT platform for fast tracking your viewership. Its called “Roku Solutions for Publishers” . Roku allows channel owners to buy advertising to target viewers where it matters most.

A few key points:

  • Publishers can advertise to consumers when they are first setting up their devices.
  • Uniquely grow your audience by targeting display and video ads on consumers Roku device (very effective).
  • Promote your channel on Roku’s remote control app.

Roku has a self serve link – meaning that it works kind of like google ad-words. You can sign up and start buying ads on your own. You can get started or learn more by visiting Roku’s publisher solutions by clicking here.

2. Facebook

Facebook has hundreds of millions of users – more than any other social platform. Since most Roku viewers also have Facebook accounts it only makes since to interact with them there. Create a Facebook page just for your Roku channel. This will allow you to run Facebook campaigns directly for your Roku channel.

You can also post an occasional video – but be sure not to post to many – the whole concept is to get people to go to your Roku channel, and watch it there – not keep coming to your Roku Facebook page to watch it.

Try announcements like this:

“Check out our new video from XYZ exclusively on [your channel]”. Make sure you include your Roku Add Channel link.

OR

“We Just added 7 new videos to [your channel]! Come check it out …Only on ROKU”.

Make sure you keep your updates consistent and short and sweet. Recommend your page to as many as you can and open up communication with channel viewers. The more you interact the more viewers you will get.

3. Website

If your channel features interesting content that people use google to search for then you need to have a website for your channel. Using google people looking for that type of content will discover your website and ultimately your channel. Your website should have links to add your Roku channel to their Roku device. The more niche your channel is the more you really need a website. Plus there are so many opportunities using your website to grow a mailing list of viewers (which leads me to my next point).

4. Mailing List

Your mailing list can be a STRONG factor in growing your Roku channel. Keeping viewers informed of whats in your production pipeline or whats new on your channel is important. Keeping viewers informed of upcoming live events can keep viewers engaged. The more the viewers are engaged the more revenue your channel earns.

5. Phone Apps

If you have a Tvstartup account and have elected to get one of our iPhone or Android apps you can use these apps to promote your channel through “push notifications”. Every one of your viewers that has the app can get notified every time you decide to release a new video OR for whatever reason you deem fit. We have all at one time or another received push notifications on our mobile phone whatever the reason…News updates, sports scores, YouTube, weather reports, Amber Alerts and so forth. Why not use this to get more viewers engaged in your channel?

To learn more about our mobile apps for iPhone and Android click here.

7. YouTube

YouTube is not your competitor to Roku. Roku’s viewership is living room entertainment. YouTube’s viewership is mobile phone entertainment. When people want to watch movies or real professional content most of the time they do so on their living room TV sets. Lets face it there is no signs of large screen TV sales slowing down.

However Youtube can be a great place to promote your Roku channel. The key is not to release all of your content onto YouTube. You want your viewers to open your channel on Roku where you have a much better rate of return on your investment (YouTube SUCKS for monetizing videos).

The idea is to give them teasers on YouTube and send them to your Roku channel for the full list of content.

7. Roku Channel Guides

If you search for “Roku channel guide” you will get a list of third party companies that publish whats on Roku. Hundreds of thousands of Roku viewers use this as a resource to find out what on and when. You should publish your channel and channel content to these guides. Do not underestimate the amount of viewers these guides could bring your channel for FREE. If you have good content it will peak their interest and result in more viewers ……simply by just listing your channel in these guides. These guides will also allow you too publish your channel url so that viewers can easily add your channel to their Roku channel lineup.

Obviously these are not the only ways to promote your channel. However as technology grows so do the ways to promote your content grow. However this should give you a foundation of how to continuously drive more and more new viewers to your channel.

If your not a current customer and would like to get your own Roku channel, sign up for a live demo to see how our turn key packages work by clicking here.

TvStartup

Households around the country are cutting ties with cable and satellite TV. In fact its increasing faster than originally predicted. Experts are now saying that by the end of 2022 the number of cord cutting households will total more than a quarter of U.S. Households (according to a study done by eMarketer).

In 2019 over 22 million US households have already given up the traditional satellite and cable pay service making up of 17.3% of all U.S. Households according to the study. The number of cord-cutters is predicted to continually climb at a steady rate in the upcoming years. In fact by 2023 it is expected to reach 34.9 million households.

This may be bad news for pay and cable TV providers however its fantastic news if you are a small video production company. The opportunities provided to small broadcasters looking for an audience is like a “dream come true”.

Cord-cutters are not stooping or changing their viewing habits, but rather adapting to newer technologies. In other words they are still consuming video content, but they are finding new sources of video content that is more economical or more tailered to their exact viewing niche or interests.

There are also those that are we call generation Z (born after 1998) who will never pay a subscription fee to a cable or satellite operator because they were raised on online content. So the trend is set – Cable and satellite pay subscription will suffer a slow death, and online television will continue to rise.

Many small broadcasters and production companies are taking advantage of the cord cutting by maximizing the leverage that online TV brings. Never before in history has there been access to such large audiences for such a small investment. Its the best way to leverage production against large production and media conglomerates.

With companies like TvStartup a small production company or business can start their own online TV network for a fraction of the price it would of cost a decade ago. They give broadcasters the ability to broadcast live, create VOD experiences with categories similar to NetFlix, create playlists, schedule playlists and even simulcast to social media.

Verizon predicted the video tidal wave would begin in 2021 and last for several years. Smart broadcasters are positioning themselves to not only ride the wave but to cash in on it with technologies like ad injection. Ad injection is where advertisers can inject ads into your channel automatically through an algorithm. This allows broadcasters to automatically monetize their content library without selling advertising or needing a sales team.

If you would like to learn more you can schedule a live demo with a TvStartup Specialists by clicking here.

TvStartup

Today live streaming is one of the luxuries we enjoy in a modern society and technology makes it easier than ever before due to the internet.

You may of heard that live streaming is expensive or that it might cause the attendance of your church to drop and several other rumors, however is it true?

With new Live streaming available today on Facebook and Periscope you need to understand the power of live streaming and how it can transform your live event.

Here are a few myths we busted when it comes to live streaming.

1) Only Livestream if its for a Large Event.

You do not have to be a media conglomerate to enjoy the benefits that live streaming bring to your event or church service. No matter the size of your event ( a small concert, business event, sermons, and more) you can increase its value through live streaming.

Livestreaming today increases the exposure of your event due to social media and the large online presence of viewers that now tune to the internet for video content. Especially if you have the ability to simultaneously broadcast to FaceBook, Periscope, and YouTube. This allows your followers and friends to check it out as well. Overall livestreaming can up the value of your small event significantly.

2) Livestreaming will decrease in person attendance

Why would someone attend in person if they can watch it online? This is the common fear that many have when it comes to streaming online. However the opposite is true. According to Digitell, 30% of the people that watch an online event will attend the even in person the next year. Enormous events like Coachella have actually seen this take place. It use to take them 3 days to sell out their event, but after they started livestreaming the previous years festival through YouTube it only took them 3 hours to sell out!!

3) Its Expensive and to Technical

This is a common fear that many have; that they will need a technical guru to get their live event streaming online. However with tools like TvStartup’s “Channel Manager” you have all the tools in one place with tech support to get you up quickly. Just one online toolbox and that’s all you need. You can be up and running for around a $100.

4) Nobody is Going to Watch

If you have any presence at all on social media, then it is highly unlikely that no one is going to watch. If you are consistent and are clear when you will be going live, social media is almost a guaranteed success to help you draw in an audience.

According to Facebook Live, users who watch live videos will watch 3 times as long and comment 10 times more than a recorded video. That is much more engagement than a standard post.

A few strategies to keep in mind to increase the amount of views is to give your viewers a behind the scene look for loyal fans, partner with others that have large followings in social media and invite them in as a special speaker, and include a Question and Answer series during the live broadcast to get more people involved.

5) When the Event is Over the Value of the Video drops

Whats fantastic about live video is that when its done you have a VOD to include on your Internet TV network and your social media pages. You can also re-purpose it for marketing and teaser videos.

A study done by Unruly showed that even a recorded video increased purchase intent by 97% and brand associate by more than 135%. Also it will help increase actual attendance of you next live broadcast.

Now that you understand that power of livestreaming its time that you learn how to do it. Sign up for our “Channel Manager” and get our online tool box to start your live broadcasts today. You can broadcast live (as well as simultaneously broadcast across social media) create and schedule playlist, automatically record your live broadcasts and more. To learn more click here.

TvStartup

The subscription model also known as the “Netflix” style business model is known as the most profitable business model when it comes to monetizing your online TV networks video content. If you take a look at companies like Netflix, Amazon and Spotify you can see where they are headed – millions and millions more subscribers to be added.

When you first start your network it can be a challenge to compete to add subscribers, however with our years of experience we can give you some tips that will speed things up for you.

  1. Understand the Importance of Free Trials                                                     

Understand that a chunk of your potential audience is undecided about trying your platform and offering a free trial is just the little nudge that they need to get them started. The hack that you need to use is to make sure they enter their credit card “before” the free trial begins so that making the transition from a free trial to a paid member is a smooth one (and they don’t bounce).

  1. Offer Bonus Content                                                                                

You have a better chance at keeping loyal subscribers if you can lure them in with some bonus content other than your standard subscription offer. Consumers love the idea that they are getting a great deal so use that to your advantage. Examples would be deleted scenes, bloopers, cast interviews and more. You can mix it up as well by offering bonus content with regular content at some discounted rate. The idea here is to make them feel special and that your viewers are getting more than just the standard deal.

  1. Cater to as Many Devices as Possible

There is a reason that Netflix and Amazon have an app on every device, because they want to make it easy for their customers to subscribe. The easier you make it the more subscribers you will have. If you only offer subscription to your online network or video library on the web then you are missing out on thousands of more subscribers. Roku, FireTV, iPhone app, Android app, Apple TV, Smart TV’s and more are all devices that people use on a daily basis to watch video content.

You have to understand that today the majority of consumers in the developed world have a smart TV or some connected TV device as well as a smart phone. If your not on their favorite device then you are not going to get the paying subscription.

  1. Price Accordingly

Its best to start off low and then raise prices gradually as your network grows. This will give you an idea of what people are watching on your platform and what they are not. Once you can identify popular content you can charge a premium or on a pay-per-view basis. For pay-per-view make sure you offer discounts for your subscribers and higher prices for non paying subscribers.

Make sure you keep checking what your competitors are doing and what they are charging their subscribers. This will give you a great idea of what the competition is doing and you don’t want to be to high or to low.

If you are doing international content then you want to price your subscription with locally pricing. For example in the US you can be $9.99 but in the UK or Europe you could be at 9.99 or  £ 9.99

In other words you do not need to convert to the currency, just price it locally for that market.

  1. Have a Great Analytic tool

Bringing in new subscribers is about understanding what your audience wants. You need great analytic to help you track what people are watching, who is watching it, when they are watching it and where people are watching it. With great analytic you can adjust your offers geographically or adjust pricing that fits better with certain age groups.

Conclusion:

Great content, great promotions, great analytic, great bonus content, a understanding of the local market, and making your channel availability across as many devices as possible all equal success in bringing in new subscribers.

You also need a partner that is well versed in the video world. T

his is exactly what we do at Tvstartup. Our core product is our “Channel Manager” and it has everything you need to run a successful subscription online video network (with great analytics). If you would like to get started check out our channel manager by clicking here.

TvStartup

What is Adaptive streaming? Or more accurately “Adaptive Bit-rate”? Sometimes we are sorry when we ask technical questions because we get our ears filled with answers like “HLS, DASH, codecs” and things that might seem to technical for us to ponder. However in this article I am going to try to steer clear of technical terms as much as possible and instead explain the benefits Adaptive streaming and how it can benefit your OTT platform.

In a nut shell adaptive bit rate is technology designed to deliver the highest quality video to your viewers with the least amount of video load time or “buffering”.

However the best way to describe what adaptive streaming is, is probably to explain what adaptive bit rate is NOT. Namely progressive streaming.

What is Progressive streaming?

Progressive streaming is when your video files are delivered to your viewers all in the same resolution no matter what device they are using. The device has to stretch or squish the video to make it display properly on the device. However no matter what device is playing the video the video remains the same. In other words if the video is a 720p at bit rate of 4Mbps no matter what device is playing it and no matter what internet connection speed your viewers has, the video remains the same.

As you can see from the picture above that the video file remains the same through the journey from the servers to your viewers.

Why progressive streaming is a problem

There are two main problems with this type of streaming. The first is video quality. A video that is 1280 by 720 will never display correctly on a screen meant for 1920 by 1080. It will be stretched to fit the screen and you will see some pixelation.

The next problem is video buffering and this is the main concern because when a video buffers viewers tune out. With progressive streaming nothing can be done to stop the buffering if the connection speed of the viewer is not fast enough to view the video. The video player will keep pausing as it tries to receive the data quick enough to display the video. This is a very common scenario.

How Adaptive Solves the Problem

Adaptive solves both problems of quality and buffering. When our CDN deploys adaptive bitrate it does so by creating a different resolution of video for each screen size. You can see from the diagram below the different videos created. In this scenario adaptive bitrate is configured with four outputs (1080,720,480,and 250)

In this example you can see video resolution is matched to screen size but when a drop in internet speed is detected adaptive bit rate will then send a lower resolution which also is a lower bitrate.

As you can see to avoid buffering a lower resolution is sent to the viewer when our servers detect a drop in internet speed.

However the real power of adaptive bit rate is that it “adapts”. Meaning that if the connection speed is to improve again it will then send to the viewer a video stream of higher resolution. This ensures that your viewer always has the best quality video with the least amount or zero buffering. In other words it always adapting to the viewers environment to ensure they can continue watching the best quality video their connection speed can handle.

If you would like to add adaptive bitrate to your Internet TV network or OTT platform you can do so from your “channel manager” account. If you do not have an account with us yet you can learn more about how to start your own OTT platform or network using ourChannel Manager” by clicking here.

TvStartup

First and foremost if you want your own Internet TV Channel (OTT platform) you absolutely must have a CDN. A CDN Stands for “Content Distribution Network” and it is a large geographically dispersed network of high speed servers.

There are a few different types of CDN’s. There are standard CDN’s for just delivering websites like a hosting company and then there are video CDN’s that are specifically optimized for delivery high quality video streams and video on demand content.

The Internet is nothing more than a collection of data centers connecting users to the data they want to access. When web servers are located in just one single location it makes it much harder to handle multiple requests for the same data and creates a heavy workload for those servers. To solve this CDN’s were created and load balancer’s deployed. A load balancer looks at the incoming traffic and then disperses it to an available server closest to the users location.

A video CDN has specialized servers that accelerate video delivery though a process called caching, which stores content temporary on several servers through the CDN (servers spread throughout the globe). When a viewer requests to view a video the servers nearest the viewers location delivers the video. This allows the viewer to get the least amount of buffering and the most amount of video playback.

The size of a CDN can vary greatly depending on the many factors including the content volume and the number of viewers serviced.

Without a CDN you can not deliver high quality video simultaneously to multiple (hundreds or thousands ) of viewers. A CDN benefits the viewers greatly because they expect their video to play anywhere, anytime and on any device. When a viewers views content via a CDN they get to enjoy faster streaming rates and much better reliability as well as mobile device detection.

A video CDN must be able to support both VOD and streaming as well as other features that a network owner or OTT operator might need such as: The ability to broadcasts simultaneously to social media, ability to record live broadcasts, ability to create and schedule playlists, ability to offer multiple and adaptive bit-rates, integrate dynamic add insertion and much more.

So in essence a video CDN at its core is the ability to deliver video to thousands of simultaneous viewers of your network across the globe with value added features listed above.

A CDN gives you the ability to deploy your video content in a professional manner that drives customer loyalty and dependability instead of standard hosting which could only server one or two viewers at at a time.

At TvStartup we have our CDN geographically spread in key locations throughout the globe to give your network the dependability and readability that your viewers would expect from a professional internet TV network.

We specialize is video delivery with key features that make owning and operating your own video platform easy. Our “Channel Manager” is our core product built on top of our CDN that allows you to broadcast live, schedule and create playlists, broadcast simultaneously to social media, record live broadcasts automatically and much more. Click here to learn more about our channel manager.

TvStartup

Although YouTube is the most popular streaming platform in the world there are some serious drawbacks to using the platform for your own network including live broadcasts. Many people don’t realize that YouTube is the 3rd most commonly blocked website in the world today. Plus YouTube does not ALLOW white labeling (using your logo and custom branding).

If you are starting your own Internet TV network you need your own powerful and flexible system that can handle all the needs of a network (like scheduling playlists, live broadcast across social platforms, VOD integration and much more). Plus you can not broadcast across platforms like Roku, FireTV, Apple TV, your mobile apps and much more.

Lets discuss some more of the drawbacks of YouTube:

Content rights: When you stream or upload a video to YouTube you give away the rights to your content. Lets review 6C terms in the YouTube terms of use agreement: “by submitting Content to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the Content in connection with the Service and YouTube’s (and its successors’ and affiliates’) business.”

Loosing your rights to your content may not be a big deal to someone posting a non professional video, but it is a big deal to those that have time and effort into their video creation.

Ads and Monetization: Dynamic ads insertion is a huge business with more than 40.84 billion by 2022. This is an annual growth rate of 20 percent! However with YouTube your Monetization options are very limited in scope. First YouTube Monetization is tightly controlled and your only option is advertising (you can not do a Netflix subscription model). In addition YouTube advertising rates are very low and you have almost no customization options. As an example you have no control over what ads appear before, during, or after your content.

For a professional service you have several Monetization options; pay-per-view, subscriptions, and dynamic add insertion with each having its own advantages. You can even mix and match these Monetization options for revenue optimization.

Branding and Customization: To maintain a professional image for your network you need to be able to brand it with your own logos and colors. You need the ability to embed your videos anywhere with a easy to understand interface.

YouTube and other social media platforms do not allow this. They also link unrelated content alongside your content. The bottom line is a YouTube channel never has the sense of professionalism to it that it needs to represent your network.

Customer Support: Customer support is non-existent for professional content creators when it comes to free platforms like YouTube. This is completely not acceptable if you are doing a live broadcast on your network.

Conclusion: Your own online TV network is a massive opportunity for you to monetize your video content and reach new audiences from around the globe. However you need a professional platform that can help you manage your video content as well as distribute it to large audiences in a professional way with your own branding. You need the ability to create and schedule playlists, simultaneously broadcast across social media, record live broadcasts and get tech support. Our channel manager does all of this, if you would like to get your network started check it out by clicking here.

 

TvStartup

A report by Digital TV Research has indicated that Internet TV in Sub-Saharan Africa’s 35 countries will increase almost 5 fold from $223 million in 2018 to over $1 billion by 2024.

This market will continue to be lead by Nigeria and South Africa the report predicts. This means that almost two-thirds of the value of the industry will be held by these two leading countries. With 89 million internet users in sub Saharan Africa half of which are in Nigeria.

The largest contributors to the OTT (internet TV) African market will come from SVOD (subscription video on demand). This is the Netflix style business model that has proven to be so profitable when applied.

Current subscriptions numbers are right at 3 million people subscribing to SVOD content but this number is expected to rise to over 10.21 million by 2024.

This shows that OTT is growing globally and that revenues will continue to rise even as there is stiff competition from traditional TV.

We may be seeing the first signs of other patterns that have come to pass in more developed markets such as the UK and the United States; OTT devices are already outpacing traditional pay-tv services in terms of growth rate and average revenue per user are expected to grow.

This means it might still be quite some time before you see cord-cutting hitting African markets as a movement but the data is clear that eventually Africa will join the cord-cutting.

The biggest challenges for OTT players in Africa has been the lack of internet connectivity and poor internet speeds as well as data costs. However these challenges are continuing to be met daily as ISP’s are beginning to face stiffer competition.

In order to optimize the full potential of video streaming industry in Africa, the telco’s will need to drive down their data costs to match up the paying capacity of the massive user base.

What does this mean for broadcasters and video creators in Africa? This means there has never been a better time to get your own Netflix style platform or online TV network. The momentum is in your favor and you would be wise to follow the data.

We specialize in creating Internet TV platforms and our “Channel Manager” is equipped to be able to create Netflix style VOD categories as well as create and schedule playlists. We even have Netflix style templates for both the web and connected TV devices to help you get started quickly and easily.

If you would like a turn key package visit our internet TV page or check out our channel manager.

TvStartup

Imagine your future: You are the owner of your own successful online network and your earning at least $10,000 a month, and all of it is passive income.

You spend your mornings cleaning up and editing your video content that you are inspired to make. You spend your afternoons interacting with your online fans and community and your highly respected in your niche. Your fans respect and cherish your opinions from countries around the world.

Sounds to good to be true?

Well I can tell you for sure its NOT.

In fact this is a reality for many video business owners (and believe me we know cause we work with them everyday).

The people who take their future into their own hands – many of them create Netflix style subscription style networks, because its based on a proven business model, and create their video business around the topic they love.

Some are entertainers, some are course-creators, inspirational speakers, and experts who have decided to start their own network or sell their videos online.

You are probably still wondering if this really can be true, but this reality can be yours….. its within your grasp.

Let me spend a little time showing you why;

There are some foundation reasons why Internet TV networks and Netflix style (subscription) business are spreading and growing like crazy.

Here are 10 of them:

  1. It makes money; Money is the name of the game in any industry and the Netflix style business model (selling videos for a subscription) is the most profitable and recognized business model. The average income for a Netflix style business is over 10,000 a month.

The average income generating from ad insertion can vary but we have personally seen this top 10,000 even 20,000 monthly for many of our customers.

Keep in mind this does not mean you start a Netflix style business or online network and instantly become rich, but it is a foundation to start with that is tried and tested.

  1. Your income Is Passive

Warren Buffet once said “If you can not find a way to make money while you sleep, You will work until you die”. Well thanks to the subscription business and dynamic ad insertions models you can make money while you are sleeping.

If you have subscribers they are going to pay you month in and month out, if you have ad insertion you will get advertising checks every month for those viewing your ads on your channel.

This gives you the income you need so that you can spend each day doing what you like best – creating great video content.

  1. You are recognized as a Expert

If you are a video creator in the online course creation or inspirational speaker you will be recognized as an instant expert in that field. When people see you have a library of video content in any particular niche they look at you as an authority.

  1. Complete Creative Control

This is a big one here…..when you have your own network no one is telling you what you can and can not create. There is no censorship and none telling you what you can’t do. You can create and promote what you want.

  1. Work From Home or Anywhere in The World

Choose anywhere in the world you want to live because the only thing that stopping you is your own creative vision. This is the beauty that video creators that have their own network realize: they can travel anywhere to make the content they want, and their network keeps making them money day in and day out.

  1. You Can Monetize your Social Media

Facebook, YouTube, Instagram, Snapchat, Linkedin fans and followers can all be directed to your network or Netflix style site. Your network is no longer bound by a geographical location, so it does not matter where your fans or followers are – you can still monetize them.

  1. Unlimited Customers

There is no limit to the amount of subscribers you can have with a online network because your inventory is digital. In other words….You cant sell out! It does not go out of date or style and you wont run out of seats.

  1. Viewers can View Your Content Anywhere

Desktop, Laptop, Smart TV’s, Roku, FireTV, your own Mobile phone TV aps, tablet etc….. You allow them to watch on whatever device suits them.

This allow you to reach much larger audiences. Roku alone has over 60 million devices sold and Amazon and Apple TV are nearing 30 million. There is a larger audience on internet TV than there is on cable and satellite combine. This means a constant new stream of new viewers and its only growing.

  1. Video is Future Proof

If you are not making videos chances are you will eventually be left behind and your leaving money on the table especially if you are in a professional niche that would benefit from a Netflix style subscription business mode.

The best time to create a online TV network is now. If your ready to get started the first step is to check out our “channel Manager” which is the core of any online TV network. You can do so by clicking here.

TvStartup

Improving your YouTube performance is both key for YouTube and for your own network. Here are a few tips:

 

  1. Your YouTube Click through rate determines your video performance.

YouTube’s main concern is that their viewers spend as much time as possible consuming their video content. So it is no wonder that much of your success on your video depends on your average click through rate to measure how often viewers will click to watch your video content after seeing an impression (which is tracked every time your video thumbnail is shown to a potential viewer).

YouTube uses this information to determine if it will push your video to others as a suggested video or recommended video in the search results. The better your click-through rate the better chance you have at YouTube pushing your video for you. So as a general rule a great click-through rate equals more discovery.

What does this mean for you? For you it means putting more time into the title, description and thumbnail of your video to make sure its as attractive as possible.

 

  1. The Watch-Time Rule

The second most important factor in YouTubes algorithm is the average watch time of a video. YouTube wants you to watch more but click less. This is called “Audience Retention” which measures how well your videos keep people watching. The longer they watch the better….Your goal is to keep them engaged for as long as possible.

Here are a few tips:

a. Let viewers know that they made the right choice by clicking your video and put the hook in the first few seconds of the video. Get right to the point and before you even introduce yourself introduce what you will be talking about.

b. Avoid long endings; When the video is over…just end it….Do not just drag the outro on and on. This will really hurt your watch time.

c. Deliver on your Thumbnail. Make sure what you advertised in your thumbnail is what the video is actually about.

d. Suggest another video. In stead of always asking people to like and subscribe make sure you also suggest another video that the audience might be interested in. Getting more viewers to watch more of your video content keeps them more engaged and only helps your stats.

e. Don’t get caught up in video length. Its a myth that the longer videos preform better. Let your video be as long as the content dictates.

 

  1. YouTube’s future is NICHE

YouTube is getting further and further away from generic entertainment and getting more focused with niche channels and audiences. No longer are the days in which you can gain thousands of subscribers with inconsistent and generic content. The more focused you are the better you will succeed.

 

  1. Own Your Audience

This is by far the most important of all the tips. You have already worked hard to get an audience on YouTube so now you need to make sure you get to keep what you earned. You have to first understand that you OWN nothing on the YouTube platform…..all of your subscribers belong to YouTube.

Consider this…in 2017 PewDiePie’s (over 70 million subscribers) YouTube channel was shut down temporary over a video that broke YouTube rules. YouTube sent a vary clear message to video creators everywhere – we own your channel and can shut it down when we want.

So if your channel gets demonetized or even worse shut down by YouTube, you instantly loose your entire subscriber base and all of that hard work you did. In a blink of an eye you have no contacts, no leads, no list, not anything.

Beyond just he ability to shut your channel down we have seen how YouTube policy changes, updates and algorithm changes (like minimum watch times, click through rates etc…) can effect a channel revenue and exposure overnight.

To avoid this you need to scale up your video content creation business and start collecting your viewer data like emails and information immediately. Direct them to your website and a email magnet to get them to sign-up. This does two things, provides a safety blanket for yourself and even better provides a way to monetize your audience by contacting them directly.

The next step is to have your own Netflix style site where you can charge subscriptions for additional and more exclusive premium content. This is great for generating leads but also making more money. You may not end up with 100% of your subscribers giving you their email address but you still end up with a strong list of highly interested subscribers.

If you would like to learn how you can get your own Netflix style site check out our Internet TV page here.

TvStartup

The road to YouTube Success is long and hard. Although we have all heard the glamorous stories of 10 year old’s becoming millionaires and rags to riches gamer’s earning millions per year, however its a much different story for the average YouTuber.

In fact Bloomberg recently released a story which shows that 96.5% of YouTubers wont make enough money through advertising to even break past the poverty line. With all of YouTube’s content restrictions and regulations on top of their extremely low revenue sharing its no wonder why so many YouTubers are struggling. In fact YouTube has been removing content from its platform at the requests of its advertisers aggravating many creators and viewers alike.

With YouTube’s lack of earning potential, and tighter restrictions on creativity of video content, has been a very key factor in driving people away from the platform and toward companies like TvStartup.

TvStartup’s platform allow users to create entire business models around their existing video content – viewers can pay subscriptions to access their video content – just like Netflix. This allows content creators to create an entire career outside of YouTube platform. TvStartup acts as a tool to your business instead of trying to control your entire business (something YouTube is famous for).

This is why TvStartup offers video creators add-on platforms like their own Netflix style website with payment management, connected TV app creation (Roku, FireTV, Apple TV, and Smart TV’s) as well as social media broadcasting tools. This gives content creators the assets they need to take complete control of their video business. Audiences are expanding everyday outside of cable and satellite subscription and now video creators can get a piece of the pie without begging YouTube for the crumbs.

YouTube is already loosing viewers due content restrictions, leaving viewers going elsewhere to seek the content that they cant find on YouTube. However viewers are not the only people its loosing – its loosing many content creators.

New research has brought some depressing facts to light about those trying to make a living as a YouTuber. Research done by Mathias Bartl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany, reveals the hardship of YouTubers;

  • – 96.5% of YouTubers make less than poverty
  •  only 3% of the most-watched channels brings in ad revenue of about $16,800 a year
    (and that’s despite the top 3% getting 1.4 million viewers per month on average).
  • The top 1% of YouTubers will get on average from 2.2 million Views to 42.1 million views.

The bottom line is millions of views does not equal lots of money, in fact for the majority, it still equals poverty. YouTuber millionaires are far and few between and the ones that did make it most got big while YouTube was growing and before YouTube’s new content restriction rules.

For those of you that want to start your own network outside of YouTube then your first step is to subscribe to TvStartup’s “Channel Manager”. Its a all-in-one control panel that allows you to upload your videos to a media library, create video categories (like netflix), charge subscriptions, create and schedule playlists, broadcast live and more. You can also choose and expand your audience with their integrated distribution platforms like Roku, FireTV, Apple TV, Smart TV, iPhone app, Android App and more. Click here to learn more about their “Channel Manager”.

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Netflix has one of the most popular and familiar looks when it comes to selling video content subscriptions and is recognized around the globe.

What if you could do the same with your videos and make money doing it? You could concentrate on making content for your audience and have complete control over monetizing it.

This is not a pipe dream this is reality and by learning how to apply Netflix’s business model you can create revenue around the video content you want to make.

Netflix has created a gigantic company around a very simple business model that you can also replicate yourself.

In this blog I am going to explain how you too can start your own video service like Netflix even if you know nothing about building websites or apps.

What You’ll Learn:

  • The 4 components of the Netflix revenue model
  • Why their business model works for all video producers
  • How to create your own Netflix in just a few simple steps

The Netflix Business Model

Netflix is extremely successful. Their company is worth over 100 billion and they have over 100 million subscribers. They have gradually worked their way into the living rooms of millions around the world making them a part of our every day life…so what is it that makes them so successful?

1. Subscriptions

  • Users can easily join via their website
  • They get a Free Trial
  • They get a flat monthly rate
  • They keep paying as long as their satisfied

This has created a dependable income stream for Netflix that they can continue to scale up. It also allow for them to offer these services to their users at low monthly rates. Why? So Netflix can concentrate on growing instead of perusing renewals of customers and their contracts.

All of this combine equals to Netflix a low attrition rate (only about 9% a year cancel) and keeps their customers “addicted” to their platform.

2.  Easy Access

Netflix can be accessed by about anyone in the world anytime. This means they don’t have to be connected to cable or satellite services that is only specific to a certain region. You can access them via the internet through their many apps in about any country. Plus their content is all on-demand so you don’t have to wait for a broadcast schedule.

3. Combination of Original Content and Acquired content

  1. They generate a lot of buzz about their platform from the content they produce which in turn gives them ever increasing subscribers that want to check out their new content. This continuous release of new content is also what keeps their viewers addicted and coming back for more.

4. No Ads

Netflix is completely independent of advertisers which means they don’t depend on advertising dollars to keep them in business. This means advertisers don’t dictate the type of content they produce or promote. This is why many independent content creators on YouTube are failing and struggling.

Why the Netflix style Business Model is Fantastic For All Video Producers:

Because their model can be easily duplicated in any niche or industry. You can use their model to enjoy a profitable business model year in and year out.

So now the next step how do you get your own Netflix style site? And better yet how do you manage the content and the subscriptions?

Here are a few easy steps:

  1. You need to have a subscription to our “Channel Manager”. Our Channel manager allows you to create VOD categories and dynamically name them. You can upload your video content and create a media library. From your media library you can decide all your Video Category names and assign the appropriate videos to each category. You can also create playlists to combine live streaming with VOD. Your Channel Manager subscription will give you everything necessary to manage your Netflix style site.
  1. Next you need to pick your distribution platforms from inside our Channel Manager. For example how will your customers access your subscriptions site? iPhone or Android mobile TV app, Roku, Apple TV, Smart TV, Website??? We have an array of website templates and connected TV templates to choose that you can use for your subscription service.
  1. Set your monthly/quarterly/annual rate you want to charge and the bank account you want your funds deposited into …then start uploading your video content!

In Conclusion:

  • Get a Channel Manager Subscriptions

  • Upload your video content

  • Make your video categories

  • Choose your distribution platforms

If your ready to get started on your own Netflix style site then check out our Channel Manager by clicking here.

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Although the price of UHD/4k Television sets continues to drop, there is still a scarcity of available UHD/4k video content on the market today – even in 2019 – and is typically reserved for higher-profile events such as the FIFA world cup.

The only exception is when it comes to over-the-top streaming services (Internet TV). The reason is satellite and cable is far more constrained when it comes to the available bandwidth that it takes to deliver UHD content to viewers.

UHD video is double or triple the bandwidth of standards HD and this means organizations that have a fixed infrastructure can not easily adjust to 4k programming. Its like not having to much traffic and not enough lanes for the data to be piped through.

Today Netflix is probably the largest distributor of 4k video content and will continue to add more 4k to its library. In fact all of Netflix originals are shot in 4k even if only a minority of the audience views it in 4k.

However with that being said is 4k the best choice for your online network? The answer really depends. Although Internet TV leads the way in 4k content, this does not mean that the majority of viewers are viewing 4k content….AND although OTT providers do not have the confined fixed infrastructure of cable and satellite they still have to deal with two significant facts:

1. It costs MUCH more in bandwidth to deliver 4k content to their streaming viewers;

In fact Colin Dixon Chief analyst for nScreenMedia says “UHD content doesn’t represent a big cost increase to OTT services, The costs are related to the number of customers, so when you have only a few customers it really doesn’t cost much. The bad news is that the costs will go up as you gain customers.”

2. The majority of viewers do not have the available bandwidth to view UHD content.

With the average connection speed in North America less than 20Mbps and the average 4k video has an average bit rate of 35Mbps (compared to 6 – 5 Mbps for standard HD) its like trying to fit a watermelon down a small pipe….to much buffering.

Besides the two problems mentioned above there are other problems presented by some ISP’s. Most ISP’s don’t bother the average viewer viewing one or two movies a week. However some ISP’s have bandwidth limits, and this can be a serious problem for viewers that want to watch 4k content, as they will quickly reach their bandwidth limit.

On average less than 20% of the market today streams UHD content and that the ISP’s infrastructure would have to change before “Everyone” could partake of 4k content.

Dixon estimates that no more than 20 percent of the current U.S. market that regularly watches streaming services is consuming UHD content. “That market is growing, and if 100 percent of the audience suddenly embraced UHD, the broadband providers would have to build up the pipes,” he said.

So the answer to the question is – Filming all of your new content in 4k is just fine….but for the near future having your network in standard HD will server more viewers, and cost you less money (especially when it comes to live streaming/playlists).

If your looking to start your network then check out our Channel Manger by clicking here. We can easily encode your 4k content to HD automatically when you upload to your account.

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Satellite and Cable TV is what is considered “Traditional TV” and also known as Linear Television. Linear TV means your TV programs run in a straight line on a schedule. Meaning the viewer must watch a scheduled TV program at the actual time of broadcast.

Although satellite and cable subscriptions have been falling off due to other media alternatives such as Netflix, HULU and other choices, the video industry as a whole has only grown. This is because there are more ways than ever to check out your favorite shows than ever before in history.

Lets first look at the 4 different types of TV:

Cable TV – TV that comes through a cable wire into your home. Common cable providers are AT&T, Comcast, Charter and so on…..

Satellite TV – TV that is beamed down to a dish from a satellite. Providers like Dish and Direct TV are some of the most popular here in the USA.

Broadcast TV – TV that comes through your antenna

Internet TV AKA OTT – TV delivered through the internet to different platforms like the web, Roku, Apple TV and more.

There is basically two ways to get video content into your living room: You can tune in through a satellite, cable or antenna, or it can be streamed through the internet.

Broadcast TV includes Satellite, cable and Antenna reception. Broadcast networks essentially operate by broadcasting video content from a central location. For cable it is broadcast and delivered to your home through a coaxial cable. Satellite it comes from radio waves that you pick up with your satellite dish attached to your home.

Cable and satellite both work by allowing you to “tune in” to specific channels within that signal. The big difference is that cable comes into your home through a wire and satellite through the air.

Internet TV

Internet TV accomplishes the same goal (to put content on your TV) but is delivered through the internet either to your Smart TV (Via a smart TV app) or connect TV device (Roku, FireTV, Apple TV etc…). Internet TV can also be delivered to your mobile phone or desktop either through a app (like YouTube) or a browser.

Pros and Cons for Consumers

For most of us as long as we know how to turn the TV on and get what we want either via internet or Satellite/cable understanding the nuts and bolts isnt as important. Hoover if you are staring your own Online TV network then its great to have an understanding of the Pro’s and Cons.

Cable TV:

Pros:

  • Quality: No buffering and a dedicated line for video. Video is always high quality.
  • Hundred of channels to choose from with a dedicated program guide.

Cons:

  • Only available in areas in which cable has been run.
  • Cost is typically high
  • Requires a cable box and can be a mess of wires in the home.

Satellite TV

Pros

  • Programming is very similar to cable.
  • Its available nationwide
  • Video quality is generally good.

Cons:

  • You must have a large box attached to your TV’s
  • You must have a dish attached to your home
  • storms can cause outages.
  • Its generally expensive.

Internet TV

Pros:

  • Price can be quite a bit lower.
  • You only pay for what you want to watch and many channels are Free.
  • No need for installing anything (no dish or cable wires to run)
  • Many choices to pick from.
  • You can offer VOD (does not have to be Linear)
  • Is available globally

Cons:

  • Video quality can suffer if connection speeds drop.
  • You may not have access to some of your favorite shows that only broadcast on cable/satellite.

So as a broadcaster the obvious choice today is starting your network via the internet. You can literally start your network for just a few hundred dollars on the internet vs millions it takes to acquire your own satellite or cable channel.

When I first started back in 2004 all we did was satellite channels. However as technology evolved we quickly adapted to helping our satellite customers get their network onto the internet. We had to “mimic” the same type of quality and system that our customers had on satellite and duplicate that onto the internet. This led us to develop our “Channel Manager” which was built from the ground up with TV distribution in mind for our satellite TV clients. Its now available to the general public and if you would like to try it you can check it out here. Our channel manager is the first step in starting your internet TV network.

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Samsung has more than 32 million smart TV’s in households throughout the USA (even more globally). These smart TV’s not only allow for inputs from connected TV devices such as Roku, FireTV, Apple TV and more, but they also come built with access to Samsung TV app store. Samsung TV app store has been growing steadily over the past few years. Years ago Smart TV’s were considered a “Bust” and had very little viewership. However this has changed significantly since 2011.

In fact according to Samsung Ads research shows that since 2011 there has been a 200% growth in launching apps from the Samsung Smart TV. Tom Fochetta, VP of advertising sales at Samsung Ads, tells Video Insider. “Now we are seeing these OTT users launch these apps nearly every other day. It is becoming part of their video content mix; consumers are seamlessly going back and forth between smart TV, a gaming console, smartphone, tablets, and consuming this video through multiple touch-points.”

Samsung also coined the phrase “Total TV Watchers” – A term they call viewers who both watch cable TV and who consume content via the internet (OTT). Samsung found that “Total TV Watchers” would open TV apps on average a 140 times per month and watch on average 11% more video content through the internet than the average viewer.

They actually are making room in their media mix for more media content,” Fochetta says. “It is not a zero-sum game.”

All of this points to the fact that the definitions of TV is changing. Users are now seamlessly switching back and forth from an array of different sources. This means that broadcasters need to transform their media plan and launch their own TV apps on as many connected TV devices and Smart TV platforms as possible. Growth is in all corners but Smart TV’s have finally caught up with users – who now turning to their Smart TV native app store more and more often.

With Smart TV’s in the living room of millions of people both nationwide and globally the audience potential is growing. Its not just a fact of “If” millions more will be tuning in to the apps on smart TV’s its “how soon”. Previously audiences were hesitant to try TV apps or felt intimidated to use them, to access video content. However as Internet TV keeps making more headway more and more people are becoming aware and adapting. Even the older generations are are adapting new viewing habits as technology becomes more accessible and easier to use.

Smart TV’s (also called Hybrid TV’s) are growing across the board (not just Samsung) with all major manufactures. In fact from year to year there is significant increase in market penetration and with each manufacture promoting their own app store its only going to get better for Internet TV network owners.

The global smart TV market is expected to register a growth rate of over 16.52% from now until 2023. With steady growth like this its no wonder your top broadcasters are placing their networks in the reach of smart TV owners.

What this all boils down to for online TV networks owners is more opportunity to reach more people exactly where they want to interact with them – in their living rooms. Many of our customers that have a TV app on Samsung see significant boost to their viewing audience and as the stats suggest this will only get better with time.

If you looking to start your own Internet TV network and have your own TV apps you should check out our Channel Manager by clicking here.

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  • What type of licensing?
  • How much does it cost?
  • Where do I go to get licensing?

When it comes to licensing video content the holly grail is the blanket license. A one time fee, usually a once off or annual fee that covers a broadcast license for hundreds, thousands, if not hundreds of thousands of video content. For some genres this is the norm and for others you have to look hard to find it.

Blanket License

In the music industry especially for Music Videos the best two places to get a blanket license is ASCAP and BMI which can offer blanket licenses to cover hundreds of thousands if not millions of titles. If you indicate you are a start up with no current revenue it really brings down the prices of your license to a few hundred dollars a year. This can give you an immediate start on your own Music Video channel or however you intend to use the licensing.

Keep in mind that they do not provide the music videos but just the license. You will need to obtain the videos yourself.

When it comes to other video content (TV shows, movies and documentaries) blanket licenses can become much more scarce. The main reason is because, unlike the music industry that has a common agreement to license their content through just a few organizations, the video industry has no such agreements uniting them. Because of production costs can run high and popularity from one movie or TV series to the next can vary widely so does the cost to license content.

However that does not mean that no blanket license exists, it just means they don’t exist on the organizational level (meaning one or two organization formed for such purpose). Instead they exist from one production company to another. For example a production house that produces horror movies may offer one license to cover their last 30 movies. Many deals like this exist you just have to look for them.

One of the best ways to find good deals on licensing content is to call a company that specializes in Rights clearances (a really good one is GreenLight) or to attend events like the NAB where you can meet with hundreds of production companies and clearance companies.

Creating a License

A license is an agreement between the creator/owner of the video content and one or more distributors.

The license will detail the intended use of the video content (online, broadcast TV, promotional or corporate). The license can be exclusive to your network or non exclusive (used by more than one distributor).

Typically the license is a written consent that spells out the price and length that the distributor has for online broadcasting. There are several different licensing models that we will discuss in this article.

How much Does a License Cost?

When it comes to video content so many factors play a role and there is not one price that fits all. From TV shows to documentaries, movies, and more…the hotter the item and the larger the audience the more it will cost.

However, licensing for online broadcast is typically less expensive. This does give online TV networks owners an advantage.

When Do I Need a License?

Unless its for non-commercial or private study use then you always need permission to broadcast someone else content on your network. However there are several repositories for public domain content with thousands of movies, documentaries and video content that you can immediately insert into your channel.

Please understand the difference between public domain and royalty free. Public domain means the intellectual property rights have expired or forfeited and the general public has the right to rebroadcast with no payment what so ever. Royalty Free is the right to use copyrighted content without the needs to pay royalties or license fees for each use of the content (or per volume sold). However a upfront one time license fee may or may not be necessary.

On the other hand creative commons license is one of several public copyright licenses that allow the free distribution of an otherwise copyrighted content or “work”. A creative commons license is generally used when a producer wants to give other people the right to share and use their content (or build upon it).

Here are a few links to some Creative Commons Repositories:

https://creativecommons.org

http://www.openculture.com/free-documentaries-online

http://freedocumentaries.org

The content does not even have to be new if you know how to spin it the right way, in fact that is how the History Channel got started, tons of public domain content from WW2. They added a voice over and made a hit channel all based off old content from the 1940’s.

Fair Use: US copyright law that brief excerpts of copyrighted material may under certain conditions, without the need of payment or permission from the copyright holder, be broadcast by third parties. Typical uses is for NEWS reporting, teaching an research.

Licensing Models: Below are some of the most common forms of licensing you will experience.

Fixed License Fee: The organization can distribute the content for fixed time period within a specific territory. If the content is being broadcast online as a VOD then the licensee is not required to report back to the license granter the success of the program or share any revenue they have received. This is the method Netflix uses to license content.

Revenue Share: The licenses holder shares revenue with the distributor (typically a VOD platform). This is typically a Pay Per View system where a user pays to watch a individual or a series of TV

shows, movies or documentaries.

Minimum Guarantee Revenue Share: The licensee agrees to pay a minimum payment (usually upfront) and additional payments should the content perform well or over perform the a set standard in the licensing agreement.

Fixed Pay Per View: This is common to VOD platforms like Hulu – The licensee pays a fixed amount to the owner of the content but on a per view basis – but can offset that expense by making income from advertising.

What happens if I don’t license the content? Typically if you are a smaller organization nothing happens….however you can get removed from platforms like Roku, FireTV and others for not having the proper license documentation. So its always best to keep your content licensed.

TvStartup

You can brand your own box with your own logo with your own channel lineups. In essence you can have your own Roku or FireTV box branded for your company. Seems like something that would cost millions, right? Well it does not.

This is the power of the Android TV OS. Android TV is a operating system designed for Smart TV’s and digital media players. It replaces Google TV and features are build with content discovery in mind allowing voice searches and content aggregated from various other media apps and services.

Since Android TV is an operating system that can be licensed it means you can brand your own box build and brand your own menus and splash screens. Meaning your box is completely white labeled and only has the content you want preloaded on it. When a customer turns on the box they see only your logo and content.

You can also add your own channel lineups so that you create in essence your own “cable box” but instead of cable its internet based. The best part is you can do this anywhere in the world with no geographical restrictions like Roku has. When you begin to think international the possibilities really start to open up; You could sell your own cable service anywhere in the world or just your own branded TV channel.

How does it work?

Well in an nutshell there are hundreds of manufactures that make the hardware box (streaming box) that can run the android TV OS. Each manufacture has its own hardware configurations with different processor speeds and memory. Picking the right manufacture will depend on the features you want your branded streaming box to include and how much hard drive space you would like (in case you want to include your own DVR ).

Once your hardware has been selected then you need to have your software created with the menu style you like and the content you would like preloaded on each box. This will give each box the look and feel you want. The manufacture can brand each box with your logo on the outside to give you a complete white-labeled look and feel.

There are several different profit models you can choose to monetize your box. For example you can choose to charge monthly subscriptions, charge local advertisers, sell the box at a profit and several other different strategies.

The bottom line is you can become the cable operator and monetize opportunity that others can’t see. This of course is the beauty of technology.

Our development staff specializes in android TV OS and can help you craft the perfect box. We have also worked with several manufactures and can help you get your streaming box with all the features needed for a cheap as possible. To manage your streaming box we can adapt a special version of our Channel Manager specifically to your needs and even have different tiers (For example Silver, Gold and Platinum subscriber levels)

If you would like your own custom quote then fill out our contact form here.

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Although FireTV leads the pack for active subscriber growth, Apple TV leads in another category; Increase in streaming hours. Apple TV saw a 709% growth in viewing hours in 2018. This is roughly 5 billion hours of video watching. These numbers are tall tale signs that consumers are adopting new viewing habits as they ditch the old traditional cable and satellite TV and learn towards OTT.

Although this is exceptional growth rate Apple TV still lags behind ROKU for total amount of streaming hours (as stated apple leads in percentage of growth rate for streaming hours). However this could change as competition heats up between connected TV companies. Apple TV is considering building an Apple TV streaming stick which would be a cheaper version of their box. This would definitely fuel Apple connected TV growth rate and make apple TV available to consumers who are not willing to spend the 150 dollars for the Apple TV box.

According to Apple they are considering making a sub $100 stick to compete with the cheaper Roku and Firetv devices on the market today. Apple has long struggled in fourth place behind Roku, Chromecast, and Amazon FireTV. With Apple TV price tag of a $149 dollars and their competitors at $30 and $40 dollars you can see why Apple is shifting gears to make a cheaper version of their Apple TV. This is of course all based on early reports that Apple is considering a dongle-style streaming player. As with all new product planning, it may never come to fruition even if Apple aggressively works on creating the device. However just the fact that it is being talked about shows how serious Apple is about competing with the other connected TV devices.

Apple TV represents yet another opportunity for Internet TV network owners. Apple TV has a loyal fan base and having your network available to their viewing audiences could boost your network viewing audience and ad revenues.

There’s a reason that top OTT companies like Netflix, and Hulu are on every distribution platform available – simply because it increases their subscription base. For them this formula is not rocket science; The more platforms – the more audience potential – which equals higher revenue potential. For online network owners (OTT operators) its the same formula to follow in their footsteps. No need to reinvent the wheel here – we know it already works.

As competition heats up between streaming devices, one things can be sure – more and more people will be canceling their satellite and cable subscriptions and adopting new viewing habits. No matter what genre Religious, Entertainment, Ethnic, business etc… connected TV is benefiting both broadcasters and audiences by connecting people to what their most interested in.

However when analyzing social data around Roku and Apple TV, something becomes very clear: younger users are attracted to the lower price of the Roku devices, and although this is something Apple TV wants to enter the market to compete with, older users over the age of 35 seem to be loyal to Apple TV. This gives Apple TV an edge for those wanting to reach a more affluent and older audience.

All of our customers who have networks on Apple TV has seen consistent growth in audience and viewing hours. Its a fantastic distribution outlet for stable growth especially for those wanting tor each an audience over the age of 35.

If your looking to get your own online TV network then check out our channel Manager by clicking here. Its the easiest way to get started with your own internet TV/OTT platform. Its the easiest way to both start and expand your network.

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Just when you thought Roku was breaking all the records FireTV comes out of no where to take the lead. FireTV users are growing faster than Roku users according to Amazons fourth quarter results. Amazons success is a great example of how its ecosystem drives customer loyalty. Because of the size of Amazon its no wonder they are starting to outpace all other streaming TV devices.

To be honest there really is not many reasons for a consumer to choose a Fire TV device over a Roku. Roku actually has the edge here because their platform-agnostic approach means it supports a larger array of services and doesn’t play favoritism with any of them.

However for online broadcasters this competition between FireTV, Roku and other streaming devices is nothing but good news. As these giant compete for market space the in-direct result is more and more consumers are canceling their cable and satellite subscriptions and turning to connected TV devices such as FireTV, Roku and Apple TV.

So for the record, YES Amazon FireTV is growing at a faster rate than Roku and other devices….However that does not mean Roku is shrinking. On the other hand that is just a testament to the times we live in. In fact all connected TV platforms are growing with no signs of letting up any time soon. According to Convivas customer base Apple TV saw a 709% growth in viewing hours in 2018.

Overall viewing hours of internet-delivered video across mobile, connected TV’s and desktop screens grew by 114% in 2018 with android being the leader for viewing hours in mobile devices. The future for broadcasters and content producers is clearly internet TV delivered through various connected TV devices and Smart TV’s.

IT makes sense that if you want to distribute your channel to as many viewers as possible then your network needs to be on as many distribution platforms as you can (with FireTV and Roku leading the pack).

If your new to internet TV then it can be a challenge to figuring out how to actually accomplish getting on all these different platforms. Our customers use our Channel Manager to both manage their online TV network (create and schedule playlists, broadcast live, VOD , Social Media broadcasting and more) and add distribution platforms such as FireTV, Roku, Apple TV, Samsung Smart TV and mobile devices.

Although FireTV is growing in active viewers they still lag behind Roku and Apple TV for average time per user spent streaming video content. In other words Roku with less users still has more viewing hours – probably mainly due to the fact that most of the content on Roku is Free non-subscription based (although there are plenty of subscription channels as well).

Amazons FireTV active user growth seems mainly because of their Prime Video service in which 95 million Americans have access too. If your a prime member and want to watch Prime Video the user experience is much better. So users that want to access and pay for premium content typically turn to FireTV.

However FireTV (unlike Roku) is one of the very few connected TV devices that is both supported international as well as has a international following/viewership. With more than 100 countries including United States, Canada, United Kingdom (UK), Germany, Austria, Japan, India, and many many more. This is why so many international broadcasters that want to reach audiences outside of the UK and USA pick the FireTV as their platform.

If you are thinking about owning….or already own a online TV network then your strategy for audience and viewership growth should be in line with viewer trends. Today FireTV is a platform that you just can’t be without or your missing a large piece of the growing connected TV market/audience.

If you would like to get a subscription to our channel manager click here to learn more about it and start your own online TV network.

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Traditional TV is dying and the devices that are putting the nail in the coffin are small little boxes that connect to your living room TV set. Roku is a fiercely competitive little device that connects through wifi to the internet and allows you to view video content on you TV including content from YouTube and Netflix.
 
 
Besides the usual Netflix and YouTube there are a few thousand other channels to choose from and with a viewing audience that is constantly expanding (well over 60 million ) it has more viewers than most cable operators combined. Roku provides your network with great potential and opportunity to reach new audiences. The possibilities of reaching new audiences with your new Roku channel is not only exciting but easier to do than ever before in history.
 
 
Roku’s most important metrics indicate a growing and healthy viewership. In fact streaming hours increased 68% in the fourth quarter of 2018 to over 7.3 billion. However Roku has moved past just promoting its streaming device that connects to your TV.
 
 
More viewers are now coming from licenses sources; Specifically Roku’s operating system that is one of the most popular among Smart TV operating systems among consumers. Roku estimated that 25% of smart TV’s sold in the first three quarters of 2018 came with ROKU operating system preinstalled.
 
 
Roku’s expansion in the Smart TV world is fantastic for broadcasters because Roku’s continuous exposure and growth is also growing online broadcasters audience base. Roku’s broad audience gives broadcasters in any niche an opportunity to get a large audience and following. This is far more valuable for online network owners because advertisers are wiling to pay a much higher rate for content viewed on the living room TV set verses watching on a mobile device.
 
 
The only Smart TV operating system with a greater market share is Samsung however even Roku is perusing deals with them as well. Last year Roku partnered with Samsung to enable Samsung Smart TV viewers to connect and stream content from their Roku Channel.
 
 
The ever constant expansion of Roku is exactly why many of our customers choose to expand to Roku as one of their distribution platforms. When our broadcasters choose to expand to Roku we simply integrate it into their Channel Manager account.
 
 
Our Channel Manager is the core of any online TV network that we deploy for our customers. It allows our broadcasters to create and schedule playlists, create VOD categories and assign videos to each category (like Netflix) as well as broadcast live and automatically record your live broadcast for inclusion into your playlist or VOD library.
 
 
Expanding onto Roku is pretty easy if you have our channel manager and you can broadcast simultaneously not only to your Roku channel but any distribution platform that you have (Amazon FireTV, Apple TV, Samsung Smart TV, iPhone, your website and Android). We also provide a tool so you can re-stream your live broadcast (or playlist) to social media simultaneously.
 
 
If you would like to get a subscription to our channel manager you can find out more about it here.

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Many broadcasters are hesitant to embrace social media due to ignorance of its huge potential. For these broadcasters social media visibility is limited to random FaceBook or Twitter posts announcing their upcoming programs. However there are many other broadcasters that see its strength as a broadcasting power house and a medium for audience engagement.

  1. Broadcasters using Social Media for Finding New Voices and Expanding Their Audience:

In certain fields social media broadcasts will outpace more traditional media sources. For example traditional news broadcasting may be overrun by live streams on social media platforms with the average person replacing the journalist with breaking news.

For example, Al Jazeera English has published its own online community named “The Stream”, which exploits the strength of social media to broadcast news in compelling ways. The Stream accumulates discussions, opinions and social media posts from various platforms, to reassemble significant stories of the day for better viewership.

Social media today is no longer here just for building personal relationships, it is used to influence the decisions of millions, build brands and expand a broadcasters reach. Engaging your audience is now just as important as reaching your audience and social media provides both.

Savy broadcasters know the power of a live broadcast is not only in achieving a larger audience and more engagement but also to expose their brand and promote audience to engage their network on other platforms (Roku, FireTV etc…).

According to Richard Weaver, Principal at Weaver Injury Law Firm, “Branding yourself with a logo and a few articles is a good idea, but people want to see something more from you, and this is where live streams can help. They offer rich, tangible content that’s highly desirable and a lot of fun to peruse, not to mention very informative.”

2. Live Streaming Gives a Sense of Urgency

With a live stream you can nudge people to act more swiftly than if they were watching something that was prerecorded. For businesses it can convert viewers into paid customers….For those with their own online TV network a Live broadcast can be the preview and you can urge them to join you on your other platforms which can be monetized with ads.

3. Getting Creative – Combining Social Media and Your Online Network

Some of our customers combined the power of Social Media broadcasts with their own network. For example Creekbox a small town online TV network that specializes in broadcasting high-school sports. They were already successful in their own niche, but got a powerful boost when they began broadcasting their live high-school football games on social media. Not only did their social media fans increase but their Roku, FireTV, and mobile apps saw a significant audience increase as well due to their FaceBook fans download their apps.

They use a tool in our Channel Manager called “re-streamer” which allows our customers to broadcast simultaneously to their own website/network, and Facebook, YouTube and Periscope. Even though they are in a rural community with slower internet connection speeds they only have to send one live feed uploaded to our Channel Manager and we duplicate it automatically to their social media accounts reducing the need for video upload speeds.

Then when they are done with their live broadcast our auto-live recorder places the previous live video into their media library for use as a VOD or to be included in a scheduled playlist at a later time.

No matter which way you look at it, broadcasting live to social media has nothing but upsides with no real downsides. As broadcasters get more and more creative with ways to expand and engage their audiences through live broadcasts its clear social media will be a part of their expansion for years to come.

If you would like to get a subscription to our Channel Manager so that you too can broadcast across social media, create and schedule playlists and much much more then click here to check it out.

TvStartup

When it comes to Internet TV 3 questions are common for beginners:

      1. Can I make money with my network?
      2. How do I make money?
      3. How much can I make?

Answers:

 

Q1 – Yes

Q2. I am going to assume you are already familiar with “Monetization techniques” for internet TV (OTT)…if not click here to read about it. .

Q3. Well that’s what this article is about…read on;

 

The most common way to make monetize your online network is through DAI which stand for Dynamic Ad Insertion (and for the sake of this article I will mainly concentrate on this method). DAI allows advertisers to swap out creative ads in both linear, live or video-on-demand, content. This is done instead of servicing the same ad to each consumer (like in traditional TV). With online video we can understand more about our audiences and their interests and only serve particular ads to our audience based on those interests.

 

This means we can have viewers in different locations watching the same stream, but serve them with different ads.

 

However the rule of thumb for internet advertising remains; channel owners are paid on a CPM basis. CPM which means “cost per mile” really translates to “Cost per thousand”.

 

Cost Per Thousand means how much is paid per 1000 impressions of an advertisement. This means your viewers have seen an ad 1000 times. This could mean 100 viewers watch an ad 10 times in an evening or that 200 viewers watched the ad 5 times… and for most cases it does not mean that 1000 people had to see the ad. Its impressions or better yet, its views, not viewers.

 

In the internet TV world CPM’s can vary on a sliding scale:

 

Smart TV and connected TV”s CPM can be between $8 and $20.

 

Mobile apps between $6 and $10

 

Desktop between $2 and $6

 

As you can see depending on what platform your viewers are watching your content makes a big difference in how much add revenue you can make.

 

You will want to use DAI for your streams and your VOD’s.

 

To determine your potential monthly ad revenue of your online network you must predict how many views your content will receive and then calculate that with your CPM. To do this examine your current fan base and understand your average view count for each video on your network and then multiply that by the amount of videos you intend to release each month (to give you an idea of total views).

 

Once you have that number then use the formula below to calculate revenue:

 

(CPM(# of views))/1000=Total revenue

 

Now lets just make a simple scenario;

 

Lets say your network had 30,000 viewers that each tuned in 10 times during the month, giving you a total view count of 300,000 views for the month…and lets say your getting a $15 CPM cause your on smart TV’s.

 

So that would be 300,000 X 15 divide by a 1000 = $4,500 in DAI revenue.

 

However this is not the whole picture….because you must also account for how many impressions you have in an hour instead of accounting for 1 impression per session.

 

Let me give you another example using the same CPM.

 

1000 people watching your 1 hour live event (or live stream) with 4 ad avails of 2 mins each per hour.

 

This means in one hour you have 8 minutes of possible ad time. That would be 4 thirty second ads for each avail. This equals 16 impression per viewer for the hour.

 

So now your impressions for the hour is 16,000 (impressions multiplied by how many viewers).

 

So now if you had a CPM of 15 dollars you could figure out what you made for that hour:

 

16,000 X CPM (15) / 1000 = $240 for that one hour.

 

This of course varies depending on your fill rate of your avails but should give you an idea of the possibilities.

 

The bottom line is this: The more people watch, the longer people watch, and the longer your avail times for ad insertion = the more money you make in DAI.

 

Keep in mind that this was referring to add insertion into a streaming channel (linear) but the same principal applies to VOD. Having pre-rolls and mid-roll ads inserted dynamically into your VOD’s will increase your ad revenue greatly.

 

Now back to our first example of 30,000 viewers tuning in for the month. Depending on how many impressions each viewer saw (how much time they spent watching your VOD’s and streaming channel) will indicate the actual revenue received. 30,000 viewers could equal $4,500 or it could equal $45,000 depending on all of those variables.

 

The longer each viewer watches and the more ad avails that are filled (per hour)then your math starts to ad up because now your impressions are much larger.

 

Now lets talk about subscription verses DAI.

 

Charging a monthly subscription is a common way to monetize your content. Netflix is an example of how subscription services can really be a viable option.

 

Typical questions we get is “how much should I charge for my subscription network” ? The best answer I can give you is this; The more niche your network, the more you can charge.

 

In other words the more targeted your audience the higher you can price your monthly subscription.

 

Other questions such as; Are there other competitors competing for that same audience? Look at other niche networks,…what are they charging?

 

Let me give you some make believe samples of “extremer niche”:

 

    • A ball room dancing channel
    • A golf channel that focuses just on teaching golf techniques
    • Channels that cater to languages not commonly spoken in your home country

 

It can’t just be a standard channel targeting standard entertainment if you want to charge a subscription. The only exception to this is of course Netflix with has thousands of video titles to choose from.

 

You have to know your audience and as a channel owner/operator you are the best to know what you can charge and what you can not.

 

To give you an idea I see our customers charging their viewers between 1.99/month on the low end and as high as $29.99/month on the high end.

 

Whats great about subscriptions is you are monetizing all of your views the same….no matter if they spend one hour a month watching or 50 hours a month. You can predict your revenue and

growth easily.

You can mix and match by providing a paid/premium version with out advertising and a free version of your channel with ads.

 

There is not “one answer fits all” when it comes to monetizing your online network…but you should have some idea by now.

 

Want to take the next step and start your network? Read about our Channel Manager Here.

TvStartup

Credibility and Status = Unmeasurable Monetization

I will start with the least known Monetization benefits of having your own Internet TV network.
Lets talk about the most hidden Monetization effect. The fact that you have a Internet TV network on platforms such as ROKU, Amazon FireTV, iPhone, Apple TV etc… give you and your organization “credibility” and “status”. Few people on this planet can boast they have their own network. This benefit of this alone is hard to be measured because its not always obvious that was the reason someone decided to do business with your company. Whenever people are deciding to do business with your business, decide if your church is the right church for them, decide to list their house with your real estate company……many things weigh into that decisions including how they feel about the credibility and status of your organization. So keep in mind that just having your Online Network alone can generate in-direct revenue.

Digital Add Injection
AKA Dynamic Ad Insertion is something that is new to the digital landscape. When I say “new” I do not mean that it started yesterday, but that the technology is not yet perfected. It is ongoing process to evolve and perfect. However it is far enough a long that we can do two critical steps;

  1. Inject paying advertisers adverts
  2. Track the amount of viewers per add

Both of these steps allow a total to be calculated monthly so that your channel can get a check every month.

This makes your goal obvious; Create or obtain great content people want to see and promote it. In other words build your content and viewership. That is of course the name of the game for any TV network but this is definitely the core concept of success when it comes to getting big advertising checks.

To thrive in the Internet TV world you the Content Owner, TV Broadcaster and/or OTT Operator need to optimize ad revenues and make the most of the latest shifts in technology that are available today in order to increase monetization potential. This is why you should require a platform that can precisely target the right audience and accurately insert relevant ads across connected TV channels and multiple screens.

The components of add injection:

Dynamic Ad insertion – Our solutions make sure that the right ad is ready to play every time there is an ad break and can seamlessly scale to television-sized audiences.
Multiple Triggers – you the broadcaster can trigger the ads, or you can pick one of our algorithms that automatically inserts them for maximum revenue potential (example 16 mins of ad breaks per hour)
Guaranteed Ad views – Even if the stream is paused the Ad is not skipped when the stream resumes.

All of these components work together to create a nice revenue stream for your channel.

Subscription model

The obvious money maker for online TV is charging a subscription fee. This is a big money maker especially if you have a lot of content. Netflix is making BILLIONS (not millions) from this subscription based method. However of course they have a ton of content so this subscription model makes since for them.

You can charge for a day, month, quarterly or annually. You can give free trials and a host of other options to make revenue easier to generate. For smaller broadcasters subscriptions make a lot sense if your audience is a niche. For example if you specialize in a particular content geared to a language besides English or other small niches like ball room dancing etc…. Subscriptions excel in these type of situations because the audience is eager to obtain content that is not catered to in today’s mass media.

Other models that work well is charge a subscription fee for an ad free version of your network. This is a common “up-sell” for many networks. This allows you to leverage both ads and subscriptions.

Rev Share

Lets talk about another fantastic advertising model that seems to do really well with Internet TV channels. Revshare is a network of more than 1,700 media partnerships and is comprised of local, regional and national cable networks, as well as hundreds of broadcast stations and nationally syndicated programs. This model can help you bring coveted ad dollars to your internet TV station by monetizing your channel through selecting pre-made ads. It’s a plug-and-play solution to untapped resources for your ad inventory. This means you choose from a list of pre-made ads that you think would match the type of audience that watches your channel. Instead of getting paid per viewer you get paid per call (not per sale but per call) and typically the pay is 50 to 150 dollars per call. This is fantastic for many online channels with smaller audiences as they seem to be very responsive to this type of offer. Even just a small number of 20 or 30 calls a month can boost your income greatly on your internet TV network. As your network grows the response to these ads continues to grow even in to the hundreds of calls (leads) generating your channel some real cash.

Revshare can deliver a suite of commercials uniquely customized to your preferred formats (which of course is .mp4 for internet)
Revshare constantly scours the marketplace for the most profitable offers and most aggressive ROI
Each offer has already been tested
You are provided a data driven dashboard to manage your online stations offer performance
Guaranteed payments

The difference in Revshare and dynamic ad insertion is that for your Revshare ads you will need to manually place them into your playlist, where as dynamic ads are automatically placed. However this is still a very powerful advertising tool that give you control of your station without a sales team and with very little work. Just choose the ads and place them into your channel and start making money.

With Youtube’s new rules its making it harder and harder to monetize on their platforms. You want to be the one in control of your networks future.

YouTube Monetization – First and foremost the #1 reason our customers want to acquire their own Internet TV network is so that it can be “self branded”. In other words it has nothing to do with YouTube (facebook or any other 3rd party) and when promoting your channel this keeps your network looking professional. However there are more critical reasons why its important to have your own network and not rely on 3rd parties such as “YouTube”.

1. For the most part it is difficult to make money off of your YouTube videos. That does NOT mean that there are no YouTubers making good money. There are some, but for the majority it is a known fact that channel creators (even those with hundreds of thousands even millions of views) struggle to make even a hundred dollars in a month. YouTube is not in the business for the benefit of the content creators but for the benefit of themselves.
2. Youtube now “censors” content they don’t like. This means you are no longer in control of your network. This is important to understand because they censor content they deem “controversial”. However they define what “controversial” is. They are now changing algorithms hiding videos and NOT notifying your subscribers (on new video posts and live broadcast) for groups that have opposing political positions of you tube (owned by google) shareholders.
3. YouTube has new rules that makes it difficult for new channels to monetize any content.

The fact is, you have absolutely no control over your subscriber base when you’re on YouTube. You don’t have their names, you don’t have their email addresses, you can’t take them to another platform. That’s a huge issue. This means you can not run email campaigns, promos, and that YouTube could shut your channel down (as they are known to do without giving a reason) without a given notice. YouTube is built to make YouTube money and not to make the broadcaster money. In fact its built to enslave you to their system. Building a YouTube audience is a waste of time and money, unless it is to promote your other platforms which is where you make your real money. YouTube may have some professional videos on their platform, but it is NOT a professional platform. When you have your own online network you can make hundreds even thousands of times more money than you can on Youtube controlling your own advertising or subscriptions. I am not saying YouTube does not have its place, but it is built with the idea for sharing videos and not monetizing them.

YouTube has its place and like I said before, there are some earning money on the platform. However the majority of serious YouTubers earn next to nothing. Plus at a moments notice YouTube can cancel, censor or demonetize your channel (or videos) so that your viewers can not find it in a search or a related video. Same thing is occurring with Facebook live broadcasts….You can NOT monetize them and you can be shut off for breaking one of many many rules they have. Facebook and YouTube should only be used in order to support your main Independence channel. That is the purpose of using these social platforms, to SUPPORT your business not to use them AS YOUR business. Insuring against a Facebook or YouTube decision they know longer like you, if your channel is independent they cant SHUT you down.

TvStartup

Tvstartup allows you to broadcast your content to the world in the same way a Traditional TV station does but on STEROID’S.


– Your playlist(s) will play on time because you can create and schedule your playlists based on your local time zone.
– Its easy to run your station cause you can schedule playlists months in advance.
– Increase your audience size by broadcasting simultaneously your channel to your network, plus Facebook, YouTube, and Periscope
– Display archived live events by using our “Live Record” feature which records your Live Stream for archiving
– Give Viewers with slower internet connection speeds the access to you channel using adaptive bit-rates and give viewers with faster connection the best possible video quality their connection can handle.
– Handle thousands of simultaneous viewers without buffering and fast video load times because we are our own CDN
– Receive monthly checks from advertisers using our digital “add inject” technology.

What is Internet TV?

Years ago Internet Tv was considered a website with a video player. Today it encompasses so much more. Today internet TV/OTT/Live Streaming Services encompass not just the standard world wide web but also many different platforms each with its own unique audience.

To name a few:
Roku, Amazon FireTV, xBox, iPhone, Android TV, Apple TV, Smart Tv’s and more…

Each platform has its own unique audience. This is because certain people get accustomed to certain devices. Those that consume internet Television each have their preferred device to consume it. Not one device will represent the entire spectrum of viewers. This is why you will see large internet TV corporations with a app on each platform. They understand to reach the max amount of people they need to have their app (aka internet TV channel) on as many platforms/devices as possible.

Basic Components of Internet TV:

CDN
If you been in the OTT world for long then you are familiar with what a CDN is and bandwidth. A CDN is a connected network of high powered computers in a data center that specializes in video delivery. 

A CDN does two things; first it stores your video content and second it delivers the video to your viewers seamlessly without buffering or shutting down. A CDN has the proper server set up and configuration for video play out and delivery to tens of thousands simultaneously.

Your bandwidth is what people are using to see your videos. For example if you have 100 viewers viewing your Internet TV station at the same time and your video is let’s say 500 MB long each of those viewers is watching that video at a certain bit-rate. For example let’s say 500 kB a second; Then there is a certain amount of bandwidth that has to be used in order for that video to display properly to all 100 customers at the same time. People naturally think that the bandwidth is coming from the viewers Internet service provider. Well that’s true but the video also must be delivered to the Internet service provider. In other words there is specialized video server providing the heavy lifting to create a constant video upload to the viewer who is downloading the stream. So if you do not have a proper CDN and server configuration then the upload of the video content to those 100 simultaneous viewers will not take place, or if it does take place it will cause most of the viewers player to buffer continuously until they just close your site/app.

Playlist Creation is the ability to take your videos and create a playlist where it will play one video after the next. These lists can then be “scheduled” to create the look and feel of a real TV channel. With our control panel we allow you to drag and drop the videos in the order you want them to play, name your palylist and then schedule your list. The beauty of this is that while one list is playing you can create and schedule multiple lists allowing you to set your schedule weeks in advance. 

Most of our customers create a media library inside their account by uploading all of their video content to their control panel and then using the media library to create playlists.

Encoding is one of the most important aspect of a Internet TV network although it is the least understood by beginners. There are many tools these days to do your encoding but you need to understand two critical point of encoding:

Point 1. Trans-coding

Trans-coding sometimes referred to as Trans-sizing is the process in which we change the frame size. For example you have a 1920 x 1080 and you transcode it to 1280 x 720. Or vice versa. Why is this necessary?

Although there are many examples let me give you a common one:

Lets say you are trying to broadcast a live stream or a playlist both on to your website (or your ROKU, Firetv etc…) and Facebook Live at the same time. Well FB Live only allows 720 and does not allow 1080. So if you are broadcasting at a 1080 Facebook will not re-stream this. Instead you will get an error. You either need to make sure your source stream is 720 or you need to have your 1080 stream Trans-coded on the fly (in real time) so that you have two outputs (streams) one for 1080 and a second stream for Facebook at 720. The transcoding on the fly is taking your original source stream of 1080 and creating a duplicate stream but at a lower frame size and bit rate that matches Facebook Live requirements.

Point 2. Encoding/Compressing Bitrate also known as Trans-rating:

Lets first define what a Bitrate is: Bit rates is a very misunderstood topic. Many people confuse a bit rate with a “resolution” of a video. They hear the term “HD” and they think that describes it, however HD is a “video dimension” and not a indication of video quality. Put very simply the bit rate is the amount of data dedicated to a second of video. So, the higher the bit rate, the better the video quality. The higher the bit rate, the more bandwidth is needed to play back the video. And the higher the bit rate, the more data storage is required per second of video.

Bitrate is the rate in which bits are transferred from one location to another. It is the measurement for how much data is transferred at a given time. The higher the bitrate of a video the faster the internet connection needs to be to both transmit and receive that video.

Encoding is really the compression of the bit rate. Meaning taking a higher bitrate that is not suitable for the internet and compressing it to a lower bitrate that is more suitable. This can be done on the fly (while broadcasting a live stream) or when preparing a video for upload to use on a VOD platform. Video coming out of a camera is anywhere from 10Mbps to 100Mbps. These files are much to large for standard internet connections. The average connection speed in the USA is 18.7 Mbps (and much lower in other countries). So your videos need to be much lower than this or you will get buffering. Encoding compresses the video bit rate to a much lower bit rate (usually between 1.5 Mbps and 6Mbps) that is much more suitable for the internet. This makes it possible for viewers to see your videos.

Multiple Bit Rate and Adaptive Bit-rate      

Multi Bitrate – With MBR, a few different streams, all with different bit-rates, are made available to the user. As the user clicks Play, the system performs a test to determine which bitrate is best suited for their situation. Once selected, however, the system will keep using that bit-rate even if the internet connection or bandwidth fluctuates. So in essence the system has several streams available, some for slower connections others for faster connections, the system does a quick speed test and provides the best stream/bit rate for the job.

Adaptive Bit-rates: With YouTube or Netflix, as opposed to pay-per-view, you select a video and watch
it right away. Upon initial viewing, you may get one bit-rate and as the internet connection fluctuates (kids, friends, other YouTube videos), the quality changes and usually becomes worse if the internet connection is heavily used. It will then change again minutes later once the internet connection is freed up (kids, friends have left the house). The streaming service detects the bandwidth fluctuations and automatically changes the bit-rate for you so the movie continues without buffering. This is called ABR

Many times companies will advertise they have multi bit-rate included in their service, preying upon the ignorance of consumers, however mutli bit-rate is NOT ADAPTIVE bit rate that can fluctuate on the fly based on your viewers connection speed.

Live streaming: Your “live stream” can come from a “playlist” or a “live” event. Either way it is still considered a “live stream” because it is NOT a VOD. This is important to understand because many people associate the word “live” meaning that it is happening now. However the term “live stream” refers to the fact that the stream is coming live either from a playlist of videos or a live event and not a VOD.

Streaming live is a service we specialize in. In fact you can have a playlist running and then interrupt that playlist with a live event stream, then when your live event has finished our servers will detect this and continue the playlist. This allows you to interrupt your playlist with a live event any time you please.

Live Record – This tool is great for live broadcasts. This allows you to record the live broadcast in real time as you are broadcasting your even live. The recording of the live event will then appear in your online control panel. From there you can add it to a playlist or make it available via VOD. Great for archiving past events. 

Push Publish – This tool very few have but its very powerful. This allows you to broadcast simultaneously to your own online TV network (your website, Roku, FireTV etc..) and to Facebook, YouTube and Periscope. You can either broadcast your playlist or your live event. Either way this allow the MAXIMUM amount of exposure for a your channel and allows you to promote it across multiple platforms simultaneously.

Add injection – We have partnered with ad agencies to create a digital injection of ads based on your viewing audience statistics. Meaning that we only show relevant ads based on viewer demographics. The more people watching your ads the more you get paid. This lets you concentrate on just making great content without having to find advertisers.

 

Once you are a customer of Tvstartup you will have access to your own online control panel. You will have access to all of the features listed above and more. Our control panel is your 1st step

toward your own online TV network. In fact your control panel is where your journey begins by building your online library of video content. From there you can create playlists and begin

broadcasting on your website, and/or build your own online TV network using our Roku, FireTV, Apple TV, iPhone Tv app, Android mobile apps and Smart TV aps.

The more platforms you are on the larger the audience you can reach and the better opportunities to monetize your content.

TvStartup

Internet TV Is taking off like a rocket! There’s no stopping it and for some that means big profits! 10 Years ago the thought of internet TV overtaking satellite and cable combined was a far fetched idea; Today its is reality. The industry calls it “Cord cutting” – that is when a cable or satellite subscriber decides they no longer want to pay the monthly fees associated with their cable subscription.

Major pay-TV providers are reporting dramatic declines in subscriptions services and some of the losses were more than double what Wall Street analysts expected (according to Fo

rtune.com). Stocks for major TV providers have also taken a nose dive.

The news may be bleak for Pay-TV services but for streaming services times couldn’t be better. Netflix, Hulu and many smaller internet based streaming services have seen incredible gains.

In fact millions of Americans have already scrapped and pulled the plug on cable TV making it look as if it is a mass exodus. In 2018 more than 33 million Americans are now considered cord cutters. This is a huge revenue loss for cable and satellite TV.

In fact the trend is even stronger among young adults as 6 in 10 young adults use online streaming as their primary way to watch and consume television (as of 2017).

For years many believed that live sports would prevent many subscribers from canceling their cable subscription, but this has proven false. Now with ESPN and other sports services online there is little to hold subscribers loyalties.

What does this mean? This means the power now lays with those that can create content. No longer do large corporations dictate what the masses will watch. Anyone with a creative mind, a camera, and their own online TV network can compete with the big boys. As the cable market crumbles there will be small business and video entrepreneurs to pick up the pieces and build profitable streaming models.

Here’s the big picture, when you have a mass decline in one area of a business then it is only logical you will have a large increase in another. In other words the undoing of the cable and satellite industry is a HUGE potential for those that can capitalize on it NOW. Today is more like the wild west of Internet TV and when the dust settles those that fought for viewership will be the next leaders in content and viewership.

In fact Internet TV also called OTT is expected to climb to a 30.6 Billion dollar revenue by 2022 (study done by PricewaterhouseCoopers ). Internationally similar growth is expected as high speed internet becomes more available in developing countries. Overall internet TV is one of the fastest growing segments on the planet and making an investment into Internet TV is not only a wise decision but a logical one.

More and more baby boomers are following in the foot steps of millennial’s and transitioning to a subscription video service via the internet. And to be fair there are more viewers than the statistics show; that’s because most stats don’t account for shared accounts.

In the past older adults might of watched one or two of these video services occasionally with a friend or relative, but today its becoming a part of their ruglar entertainment diets” said Chris Bendsten, senior forecasting analyst at eMarketer.

With more than 250 million smart TVs sold monthly around the world, and connected TV devices (With just Roku and Firetv alone accounting for more than 90 million viewers) its becoming easier to watch both live TV and on demand video.

The online video landscape is growing as a whole because of the availability of so much original content from an array of producers who in times past would not of had the opportunity to distribute their original video content.

“Consumers don’t seem to be price sensitive to adding multiple services because they don’t want to be the only one in their family or friends group that hasn’t seen the latest hit original show, now matter which platform it’s on,” Bendtsen said.

Overall you have more younger and older adults tuning in to internet TV with the newer generation almost completely detached from cable, You have a crumbling infrastructure of traditional cable and satellite TV operators, and a growing revenue for internet TV operators. All of these factors blowing in the wind only SPELLS one thing for content creators; OPPORTUNITY.

TvStartup

Making sure your live video is of high quality is critical to your success. Thankfully the increase of internet speed and better encoding techniques and technology is making broadcasting live video simpler.

Here we will cover some of the primary concerns that you will encounter when trying to broadcast your live stream. We will look at the top 4 challenges you will face when broadcasting live HD video.

Each year the number of internet audiences grows. Last year 81 % of viewers viewed more live video content than the year before. So making sure that your business has high quality video is crucial to get them hooked onto your content.

Why is broadcasting in high quality challenging?

Four reasons for why your video quality can suffer and buffering can interfere with your broadcast.
Obviously this is not an exhaustive list of everything that can go wrong but these are the most common reasons.

  1. Slow connection – slow upload speed
    This reason speaks for itself. If your upload speed is to slow then obviously you can not get your content to the CDN in a smooth manner. This can cause all kinds of issues including the video dropping, buffering and many more problems.

  2. Viewer’s connection is to slow – not enough download speed
    You need to keep in mind your viewers connection speed. For example if you are serving a rural community you can expect your viewers connection speed to be slower. Although this is becoming more rare in today’s world it can still occur. Or if your viewer is on a mobile device with a poor connection. So even if you are doing everything right does not guarantee your viewer will still be able to view it.

  3. Encoder is overloading your computer
    Many people do not realize that encoding can put a strain on your computer. The more demanding the encoding is the more your live broadcast can suffer. You need to make sure you computer has enough processing power and RAM to handle video processing. Also if you are doing a multibitrate or adaptive bit rate stream you will place heavier burdens on your computer. Some broadcasters want to broadcast live, record the stream, and do a multi bit rate stream all at the same time. The bottom line is the more you do the more your machine may overload.

  4. VBR may cause you to go over the max bitrate
    This does not occur as often as some people do not use VBR (Variable Bit Rate). Variable bitrate is a technique that increase and decrease video size (bitrate) depending on how much action is going on in each frame. This can allow for higher quality video at lower bitrates. However it can also have the opposite effect and cause you to exceed your connection speed for short burst of time causing dropped frames. You may be better off keeping a constant lower bitrate.

5 Steps for Streaming Live HD Video

  1. Your Internet Speed
    Make sure you know your upload speed. This is critical because a slow upload speed can ruin your broadcast. Take into account all of your audio and video stream (including multi-bitrate) and add them up. Make sure your internet speed is at-least double your sum total of all your audio and video streams.

A couple of techniques to boost your speed:

Using Ethernet is faster than WIFI
Turn off all devices connected to the same internet connection
Turn off any applications on your computer that are connected to the internet.

  1. Choose the right encoder
    Choose an encoder that meets your needs. Make sure you encoder is compatible with your CDN (your video platform provider). If you are using tvstartup.com to broadcast then any encoder that supports RTMP will work. In fact tvstartup.com has turnkey solutions to get you started including turk key solutions for TV apps on iPhone, Roku, Android, Android TV and more.

  2. Best encoder settings for Live Broadcast in HD

Video Settings

codec: h.264
Key-frame: 2 Seconds

Video Resolutions Settings

426 x 240 pixels (240p)
640 x 360 (360p, Low Definition)
854 x 480 (480p, Standard Definition)
1280 x 720 (720p HD)
1920 x 1080 (1080p, or Full HD)
3840 x 2160 (4K or Ultra HD)
Bitrate settings
Bitrates of all different ranges are quite fine for live broadcast.

3840 x 2160 — 4K, recommended bitrate = 25 Mbps (not recommended for live streaming)
1920 x 1080 — 1080p, recommended bitrate = 4-6 Mbps
1280 x 720 — 720p, recommended bitrate = 3 – 5 Mbps
854 x 480 — 480p, recommended bitrate = 1.5 – 3 Mbps
640 x 360 — AKA 360p, recommended bitrate = 500Kbps – 1 Mbps
426 x 240 pixels — Also known as 240p, recommended bitrate = 256 Kbps

Audio
Audio should be the AAC codec. This may not seem as familiar as MP3 but it gives better quality at lower bitrates.

Your sample rate should be 44100Khz and the audio bitrate should match the video resolution:

360p or lower 64Kbp mono

480p and 720p 128 kbps stereo.

1080p and better 256 Kbps stereo

Final Step is to make sure you have the right CDN

A “CDN” also known as a “Content Delivery Network” also known as a “Video Platform” is critical to the success of your live broadcast or IPTV channel. A CDN allows for hundreds, even thousands of viewers to watch your live broadcast simultaneously. Without a CDN you could only serve a few simultaneous viewers before your server would crash. A great CD N will have fantastic DNS load balancing (Balancing the request for your channel efficiently making video load times faster) and will be able to accommodat e large audiences with ease. You also want a CDN that can understand the client side of things. A CDN that knows TV apps like ROKU, iPhone, Android, Amazon FireTV, Android TV, Smart TV’s and more. Tvstartup.com offers turnkey packages including Internet TV channels and apps as well as their large CDN.

Sign up today.

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