Although the price of UHD/4k Television sets continues to drop, there is still a scarcity of available UHD/4k video content on the market today – even in 2019 – and…

Netflix has one of the most popular and familiar logos when it comes to selling video content subscriptions and is recognized around the globe. What if you could do the same…

The road to YouTube success is long and hard. Although we have all heard the glamorous stories of 10 year old’s becoming millionaires and rags to riches gamer’s earning millions…

YouTube has been a goldmine for creators and businesses, with more than 2 billion logged-in monthly users providing access to a global audience. But in this overpopulated space, simply uploading a video…

What is Adaptive streaming? Or more accurately “Adaptive Bit-rate”?  Sometimes we are sorry when we ask technical questions because we get our ears filled with answers like “HLS, DASH, codecs”…

Imagine the freedom to express your creativity to the world and the attentive audience that you can get from all over the world.  Have you been considering setting up an internet…

A report by Digital TV Research has indicated that Internet TV in Sub-Saharan Africa’s 35 countries will increase almost 5 fold from $223 million in 2018 to over $1 billion…

YouTube is a large platform with more than one billion users, making it one that no other media platform can even touch. Besides this, it also has some major issues—algorithm changes,…

In today’s digital age, where streaming services dominate how we consume video content, the technology behind seamless video delivery often goes unnoticed. One such critical technology is a Video Content Delivery…

Are you finding it challenging to grow your network’s paid subscriptions? As more audiences shift towards digital platforms for entertainment and information, the competition to secure paying subscribers has intensified.To…

Today live streaming is one of the luxuries we enjoy in a modern society and technology makes it easier than ever before due to the internet. You may of heard…

In the past few years, the television industry has dramatically changed. People opt for streaming platforms more and more, so the number of traditional cable subscriptions is decreasing. This development gives…

The streaming industry is a competitive market where Roku has established itself as a major force to display the works of creators.  Roku offers creators a wide spectrum of viewers…

Cord-cutting has become a significant trend in the entertainment world. Every day, more and more cable TV consumers are calling up their companies and asking them to get rid of their…

It’s hard to find someone who hasn’t heard the phrase “content is king”, but what exactly does that mean? The origin of the phrase can be traced back to none other…

The OTT (Over-The-Top) streaming industry has boomed in recent years as various applications on the internet have been able to stream content in the form of video.  For startups and content…

In this day and age, the remote or work-from-home culture is growing. With a global economy as well as a demand for experienced employees that may not live close by,…

Are you ready to uncover how YouTubers are breaking the mold and earning big?Forget relying solely on ad revenue—today’s creators are turning heads with innovative monetization strategies that bring in…

In a sea of content, it’s easy to drown.This is a hard truth we content creators face every day. And we do. With steely determination and hope glimmering in our…

A press release is a dominant tool for promotion in media channels that can be effectively applied both in new show launching, announcement of partnerships and in targeting the audience…

In the digital media landscape, which is constantly changing, the TV channels have to face new problems. One of the most serious problems in today’s times is censorship. The risk of…

Rising above Demonetization. What is Demonetization & AdPocalypse Demonetization – the process wherein content creators are denied paid advertisements in their content, thus denying them revenue and reducing their income from a…

                                        “Where can I get content?” People ask me this all…

                      The success of your channel will depend on how niche your content is. I might sound extreme. Many of you…

Your how-to channel, documentary, news report, infomercial, and narrative all tell stories. You need to realize this. Even if your channel is not narrative-based.   Television is an audio/visual medium…

Content creation contributes significantly to the successful establishment of a web presence.Writers sometimes do not know how often they should post.  This blog post will explore the frequency of posting, the…

In an era defined by the rise of streaming platforms, Roku has emerged as a frontrunner in transforming how audiences consume content. Roku’s stock performance reflects the company's potential to lead…

In the rapidly changing sphere of streaming and Internet TV, monetization strategies are no longer just a question of the traditional form of advertising.As the sector is growing and becoming…

                           FOLLOW THE MONEY$$$ This wisdom is universally applied, from financiers to criminal investigators. The video content space…

Streaming is the NEW Cable Cable companies all over the world are shifting their focus from traditional cable television to streaming on-demand options. They no longer push pricey cable packages. Now they are…

"The #1 way to succeed in the TV business is often the most neglected."Do you know what it is? Marketing That makes sense if you think about it. People have…

How To Get Their Attention? With so much new content uploaded every day, getting your video to stand out is no easy feat. In 2021, having great content and uploading quality…

The TV market is highly dynamic.   As consumer habits and expectations rapidly change, so does technology, effectively changing the consumer’s usage and demands yet again. Up-and-coming additional products and…

When Disney+ launched back in November 2019, the streaming service represented a competitive market, predominantly occupied by Netflix, Amazon Prime, and Hulu. However, despite these companies, Disney+ swiftly became popular…

Launching your Roku channel is an exciting milestone, but success depends on getting it in front of the right audience.  With over 70 million active Roku users globally, the platform offers…

Where should you start planning your TV Channel? You could start in several places; After all, there is much to consider. For the sake of simplicity, I will give you the…

In the era of digital content being king, live streaming has become a very powerful tool for people and companies alike.  Whether you are a creator of content, an entrepreneur, or…

It might blow your mind to hear this, but in the last 5 years from 2016 to 2021, the Live Streaming market has been estimated to grow from $30 Billion…

Roku, a pioneer in the streaming industry, has recently stirred discussions with its significant shift in ad policies. The retargeting of the strategy by Roku is a form of strategy…

One…Hundred…Billion Dollars!                                                         …

In the early days of the streaming industry – Reed Hastings founded Netflix… which subsequently developed Roku. Hard to believe? Well, it’s true. Roku had its beginnings within the streaming giant…

Did you know that over 75% of people around the world use their personal devices to watch videos every day? In a market where video streaming platforms are gaining such…

Around the world, there are over 4.26 BILLION TV viewers (both cable and cord-cutting) and this number is only going to increase in the coming years as more TV content…

 Did you know that over 75% of digital media consumers took a new interest in the online media platforms and channels in 2021? As unbelievable as it sounds, it is…