Studies show that the average person spends 100 minutes watching online videos and 54% of consumers want to see even more video content.
Introduction
After seeing statistics like that, the importance of having great content may seem obvious, but actually, many creators and TV network owners fail to understand why good content matters. And, in turn, they end up making sub-par content that doesn’t do well.
So, whether your channel focuses on education, news, sports, TV series and movies, whatever your niche may be, make sure that your videos are creative, consistent, and talk-worthy.
If you grasp this concept of needing great content, but you’re not exactly sure how to better your channel’s content, then you’ve come to the right place.
When it comes to content creation, nowadays it’s all about 3 things: overall message, appearance, and consistency. This post will help you conquer all three of these key elements.
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Impressive Content Goes Viral
Did you know that Hwang Dong-Hyuk (the director of Squid Game) came up with the show’s idea in 2008, and it took him more than 10 years to bring it to fruition? More importantly, did you know that the show has been watched for more than 1.6 billion hours on Netflix?
Squid Game proves that, no matter what it is or how long it takes for it to get on the screens in front of viewers, impressive content goes viral. While you may not be as patient as Hwang Dong-Hyuk, you can still use this knowledge to set a goal: make sure your content is memorable.
If you’ve researched viral content, you’ve probably heard or seen, “content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral.”
While this is true, the top 3 emotional responses associated with viral content are: happiness, love, and admiration. If the video you share can evoke one of these emotions while allowing viewers to feel in control, your channel is more likely to go viral.
Of course, not everything you put on your channel will adhere to that rule. That’s why you need to know how to find new ideas that work for your channel.
Study Similar Channels
Thanks to the internet, there are plenty of ways to get inspired and find success.
Look for channels that are within your niche and have the same target audience as you, and study what it is they’re doing right. Don’t try to become that channel (it’s important you stay unique to yourself), but let them be an outline for your wanted outcome.
Pablo Picasso is widely quoted as having said that “good artists borrow, great artists steal.” While we don’t promote theft or plagiarism, we hope that you take this quote as meaning, ‘all art is taken from other art.’ Don’t be afraid to be inspired by others; it doesn’t make you any less of a creative.
Collaborating with Other Creators
Another great way to increase the value of your content is by collaborating with others. Yes, you read that right; networking is still a fantastic way to give you a competitive edge.
Have you ever heard the saying, “It’s not what you know, it’s who you know?” In the digital age, this still stands true. Reaching out to those who may have a larger following and making an impression on them, can often lead to collaborations that lead to you having a larger audience.
Now, it may take some time to find the right collaboration, but that’s okay. You’re looking for quality here, someone you can build a lasting relationship with.
Make sure you and your collaborator know your message and stick to it.
Licensing Content
Sometimes, constantly producing content can feel overwhelming, and that’s exactly why learning how to properly license content can, not only bring creators relief, but also help grow their audience.
Licensed content is “content produced by a professional publisher that can be legally licensed for use on your own website.”
Remember the 3 key elements we talked about in the introduction (overall message, appearance, and consistency)? Using licensed content can easily become your secret weapon that allows your channel to stand out and look more professional.
Again, don’t feel bad if you need help getting your channel up-and-running. The beauty of being an artist in this day and age is that everybody has an opportunity to succeed. There are hundreds, if not thousands, of tools out there made to bring your channel to the next level.
Consistency is Key
Now that you know a few ways to better your channel’s content, you must realize the main factor in any successful channel is consistency.
More often than not, people are looking for a ‘get-rich-quick scheme.’ However, true creatives—the one’s with passion, are the ones who succeed in the end.
Always remember that the characteristic of persistence is one of the most admirable traits, and self-belief will always conquer anyone else’s doubt.
Conclusion
Not only is exceptional content vital to your channel’s growth, but how you make or obtain said content is equally as important.
So, you have your motivation. You have ideas on how to make your channel more memorable, creative, and appealing. You’ve learned how to better your channel’s content.
Now it’s time to do your research on your niche, find fellow content creators to work with, and implement the things you’ve learned to stand out.
Here’s to your success.
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