How to Monetize Your Video Collection


If you’re a video creator tired of fighting YouTube’s and Twitch’s monetization rules or if you find your videos being demonetized, then it may be time to take your catalog into your own hands. Content like yours doesn’t have to be constantly fighting the algorithms for a place on the “Up Next” sidebar when you can deliver videos straight to your viewer’s phones, laptops, or living rooms through your own branded channel.

In 2019, the number of connected TV’s and streaming devices in households exceeded 1 billion. More than 50% of the U.S. population has a TV-connected device in their homes like a Firestick, Roku, Apple TV, or Smart TV. Because of the variety of places viewers are able to get the content they want wherever they want it, it’s even more important for you to stop relying on the major streaming platforms for distribution and monetization. Partners like TV Startup are helping creators deliver their videos on demand across the most popular platforms, devices, and social media sites and since it’s your own channel, you get to keep more of your own revenue the channel generates. 

Top Three Ways TV Startup Monetizes Your Branded Channel

Subscription Fees

Graduate School of Stanford Business reported that subscription business models are growing 100% each year and further predicting that everything we buy in the future will come with a monthly plan. But if the only subscription your content gets is from smashing a button on YouTube, then you are losing up to 45% of your potential revenue from ads. Through your own Video On Demand Channel, you can generate and earn more revenue by following the successful models of Netflix and Disney+ by setting a subscription fee your audience is willing to pay to keep your content coming to them. 

Ad-Injection Revenue

If the subscription model isn’t the right fit for your content and your audience, then including non-intrusive overlays of ads within the video is an excellent way to keep your content free while still generating revenue. Earlier this year, Google revealed YouTube is a $15 billion-a-year-business. That’s a lot of money made off other people’s work! Injecting ads into videos is not unique to YouTube and TV Startup offers this same effective business model to keep your content free while giving you more of the revenue share. 

Ad Sales and Creation

Another option to keep your content free is by offering pre-roll and mid-roll advertisements which are effective ways to create revenue while keeping your content free of banner ads. Since it’s your channel, you have the opportunity to create and sell ads to companies with whom you want to specifically align your brand. TvStartup can effectively deliver targeted advertisements before or during your videos while giving you more say with who you are sharing your audience.

As easy as TvStartup makes it to reach the estimated 63 million cord-cutters who are now only reachable through connected TV and other digital channels, you can launch your video collection to millions of people worldwide. You no longer need to rely on the status quo of video streaming to promote your work when you can let TvStartup help you reach audiences around the world the same way they have helped numerous independent video creators, artists, businesses, churches, and more. Click here to schedule a live demo. 

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