How to start your own Cable Network

Streaming is the NEW cable.

Cable companies all over the world are shifting focus from traditional cable television to streaming on-demand options. They are no longer pushing pricey cable packages. Now they are offering over-the-top services while they focus on selling broadband instead of cable.

With cable’s shift in focus, content creators should likewise be shifting focus.

If you want your programing on TV, you want to be on these platforms:

  • Roku.
  • Fire TV.
  • Apple TV.
  • Android TV.

These are the new cable boxes. The new outlet for televisions consumption.

So, if you want to be on television, you want to be on the NEW cable.

Ready to take your content to the next level and be on Television?

Join us on a live demo!

Now we know where you want to be. We should talk about how you are going to get there.

There is a hard way, and there is an easy way.

The hard way includes getting a Content Distribution Network or CDN. Then you would have to hire a programmer to create a way to deliver the content from your CDN to everybody’s TV.

Your programmer will have to program this delivery specifically for each platform, as each one is in a different programing language.

You would have to give him your content every time you want to add something to your channel, or he would have to program a management system for you, then teach you how it operates. Honestly, there is more, but I will cut this short as I see your eyes are glazing over.

The Easy Way! This is the easy way. For much less than the cost of hiring on a programmer, you can have a turn-key solution. You can be on your choice of all the major “cable boxes” and maintain it all from a single easy-to-manage dashboard. It has never been easier to manage a TV network.

The breakdown

For less than the cost of your living room TV, you can have your own network. Here’s how:

1. Sign up for TvStartup. During this process, you will receive your login as well as set up some specifics: Your channel name, your logo and splash video, and channel descriptions.

2. Get access to the dashboard: Here is where the magic happens. You have easy one or two button clicks to set up and use features like live streaming, schedule programming, and create Video on Demand categories (Just like Netflix).

3. Upload your video content: From your browser or desktop, upload your video library. This will give you the ability to manage your videos within the dashboard. In addition, you can assign your videos custom thumbnails and unique descriptions. The videos are also automatically encoded for you during the uploading process.

4. In addition to the dashboard for channel management, you have direct access to our constantly updated helpdesk and video tutorial library. If you find you need further assistance, no worries because you will have direct access to our support agents directly from your dashboard. Help will always be right at your fingertips!

That’s it! Four easy steps to manage an entire TV network. I told you it’s never been easier.

So, now your probably trying to figure out how long this is going to take. The truth is, it takes less time to set up a network than it probably took you to get your first production out the door. We are talking in less than two weeks. With the proper marketing, you could have a well-known channel in less than a month.

Why? Because there are over 200 Million people streaming video content to their televisions but only around 25,000 public channels. We are talking about less than 0.05 percent competition on the streaming networks. I dare you to compare that to YouTube. They have over 30 MILLION channels!

I do not want you to get the impression that fame will just occur. If you just sat on your channel and did nothing, it is likely that you would get a few downloads due to such limited competition but you would not become famous. But, because you are content creators, I believe you will put in the work to succeed.

I too am a content creator. I know the blood, sweat, and tears that go into production. If you attack the work of operating a network in the same way, you are all but guaranteed to succeed.

Ready to take your content to the next level and be on Television? Join us on a live demo!

Garrett Cunningham
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