How To Write A Press Release For Your Channel


Thinking about launching an internet TV channel? Did you know that a press release could get your channel in front of thousands of new viewers? A press release is a great way to launch your channel. The best part is that it doesn’t cost much to get started.

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What is a press release?

A press release is a formal presentation delivered to the news media to provide information,  making a statement or an announcement about an upcoming event, product launch, etc, A press release can often come in many different formats however today we are going to focus on a more traditional format that is usually made up of nine structural elements, including a letterhead, contact information, headline, sub-headline, dateline, introduction, body, boilerplate, and a close. Press releases can be given to members of the news media physically on paper and electronically.

First of all, a press release should be used to bring attention to an upcoming event or change in your channel, bringing attention to your channel it’s-self.

So lets write your first Press Release.

Start with the Letterhead this could be your channel logo or your channel name.

Then include your Media contact information this is for the media to contact your public relations person.

Now you’re ready to start on the Headline your headline should be clear, concise, and to the point. It should also describe the content of the press release this will keep you from sounding like “click-bait”

Then you should write a Sub-Headline that explains the headline DO NOT just repeat the headline this is important because it helps build up interest in your body copy. It should also be italicized.

You should use a Dateline to indicate when and where the news is taking place

Next is your introduction this is where you give the reader a reason to read your body copy you want to introduce your reader to the information in the press release. This is a great place to include a prominent quote. Don’t be tempted to put background information about your channel in your introduction, you want to keep this under 3 paragraphs.

The Body of your press release should explain the who, what, when, where, and why of the events, promos, and news within your press release. Always start your body copy with quotes if you have them, you want to make this as easy as possible for journalists to just copy and paste your paragraphs, quotes, details, etc, this makes it easy for journalists to utilize your material. The body copy can be as long as you want as long as ALL of the content is relevant to the news you want to promote

Next, you should add a Boilerplate. A boilerplate is like an about paragraph for your channel use it to give a short description of what you do and what your channel is about.

Now go ahead and Close your press release with this ###. We created a free template to help you create your own press release more easily:

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Still not sure how an internet TV channel works?

Utilizing the material in a press release can benefit journalists because press releases help decrease costs and improve the quantity of material a journalist can output in a given amount of time. Because the material is already written, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.

 Press releases tend to be biased towards the organization which ordered them. In the digital age, people want to get their information instantly which puts pressure on the news media to output as much material as possible. This type of pressure is bad for our news industry but GREAT for you! Simply because most news sources just copy and paste your release into the news. This means journalists will heavily rely on your press release to create stories. 

So just to recap a great press release should consist of

  • Letterhead or logo
  • Media contact information
  • Headline
  • Sub-Headline (Explaining the headline)
  • Dateline
  • Introduction
  • Body
  • Boilerplate
  • Close
With all of this information, you are now ready to write your press release. Go ahead and get started with this free template.
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