If you are reading this then you already know that ROKU is one of the most popular internet TV streaming devices with over 45 million units sold (as of 2018). Tens of millions of people tune in daily to watch ROKU and having your own channel there can lift your brand significantly.
Before we dive right into the development costs of Roku channels we first have to understand the different types of channels available on Roku. You have the standard linear channel that acts just like a traditional TV channel. This Roku channel is usually broadcast according to a schedule and has no VOD content. These are the least expensive Roku channels to make with less costs than more advanced apps. However keep in mind that if you are broadcasting schedule on ROKU that you still need a video playout machine or service to schedule and play your videos onto Roku.
Next you have Netflix style Roku apps that are centered for Video On Demand content. These apps usually contain categories of VOD content that displays to your viewers. The viewers then selects the category and then video they would like to play. These apps are great for displaying archived content as well. These apps are a little more expensive but still not to hefty. Keep in mind that your monthly cost for ROKU is going to be the video platform company you choose to manage it. You can not be on ROKU without a video platform to manage VOD categories (dynamic categories) creating video playlist and scheduling video playlists.
Next you have a combination app of both VOD content and live stream(s). We have made quite of few of these channels. We create apps that will include your live streams at the top (if you have more than one a viewer can select which one to watch) and your VOD content bellow the live streams. What we have really done here is given the live streams their own category. So no matter how many you have they appear in this category. So how much do these apps cost? Most of the time this will fall under a templated app. Meaning we have already created these for previous customers and now we can just rebrand them for your company and get it approved into the roku store. Typically you will spend less than $3000 upfront and anywhere from 200 to 500 a month for the video platform you will use to manage it.
Finally we have what you would consider “custom” Roku app development. This is where you have a custom design with custom functionalities. These apps are obviously the most expensive because they have not been created yet. A custom app can cost you anywhere from 7500 and go up considerably depending on your requirements. Roku development costs really depend on you and what your vision for your channel is. Roku has its own programming language called BrightScript. This has given Roku devices some unique abilities however having its own language has a drawback that developers have to learn new skills when creating Roku channels. So this obviously has caused the price to go up a bit.
If you are looking for a company that can both create and manage ROKU apps you should check out tvstartup.com They have turn key packages that can get you started right away.