The streaming industry is a competitive market where Roku has established itself as a major force to display the works of creators.
Roku offers creators a wide spectrum of viewers who are willing to explore their content depths.
However, in order to truly make themselves recognizable and expand the number of spectators, a mere good text is not enough.
You need successful marketing tactics.
Seven of the top hot tips to market your Roku channel and making it get the attention it deserves:
Optimize Your Channel Description and Metadata
Facebook has hundreds of millions of users – more than any other social platform. Since most Roku viewers also have Facebook accounts, it only makes sense to interact with them there.
Create a Facebook page just for your Roku channel. This will allow you to run Facebook campaigns directly for your Roku channel.
Try announcements like this
“Check out our new video from XYZ exclusively on [your channel]”. Make sure you include your Roku Add Channel link
OR
“We just added 7 new videos to [your channel]! Come check it out …Only on ROKU”.
Make sure you keep your updates consistent and short and sweet. Recommend your page to as many people as you can and open up communication with channel viewers. The more you interact, the more viewers you will get.
Leverage Social Media Marketing
Social media is a powerful tool to promote your Roku channel. Platforms such as Facebook, Instagram, Twitter, and LinkedIn are fashioned to enable direct contact with your audience.
Additionally, post interesting content like teasers, behind-the-scenes footage, and clips of your most popular videos. Make a timetable for your content to be stable and use hashtags to enhance your visibility.
PRO TIP
Deal with giveaways or contests where the participants have to subscribe to your Roku channel in order to have a chance of winning prizes.
Collaborate With Influencers
Partnering with influencers who align with your niche can introduce your channel to their established audience, creating a ripple effect of new followers.
Whether it’s a mention on their social media or a part in one of their shows, the promotion of an influencer who is already followed and reliable can create positive feelings towards your brand and some trust too.
PRO TIP
Start by identifying influencers in your niche and approaching them with a well-formulated proposal.
Create a Dedicated Website or Landing Page
A dedicated website or landing page for your Roku channel helps to unify the promotion of the marketing campaign.
This page can have a channel overview, links to content, and a built-in subscription feature for the visitors to sign up.
You can also add a section on the site where you can post your blog, communicate with your followers, and give out updates or share news.
PRO TIP
Increase the crawl rate of your website using SEO techniques so that it comes up high in the organic search results.
Utilize Email Marketing
Email marketing is still an efficient way to communicate with your target audience. Get email subscribers by offering them free resources or special content in exchange for their emails.
Make your mailing list a major contributor to your Roku channel. You should always tell your audience in advance of the upcoming shows and also new releases if there are any that are exclusive to your channel.
Communication is the most important aspect that keeps you engaged with the audience. Having viewers informed about programs that will air in real-time can increase the already existing fans’ interest.
The more the number of viewers the channel has, the more the amount of revenue that the channel pulls in.
Example: “Don’t miss our latest episode! Click here to watch it now on Roku.”
Invest in Paid Advertising such as Roku
To accelerate your channel’s growth, consider investing in paid advertising.
Platforms like Google Ads, Facebook Ads, and even Roku’s native advertising options allow you to target specific demographics, ensuring your content reaches the right audience.
Roku is an EXCELLENT platform for fast tracking your viewership. Its called “Roku Solutions for Publishers” . Roku allows channel owners to buy advertising to target viewers where it matters most. A few key points:
- Publishers can advertise to consumers when they are first setting up their devices.
- Uniquely grow your audience by targeting display and video ads on consumers’ Roku devices.
- Promote your channel on Roku’s remote control app.
Roku has a self-serve link – meaning that it works kind of like google ad-words.
You can sign up and start buying ads on your own. You can get started or learn more by visiting Roku’s publisher solutions by clicking here.
Paid ads can drive traffic to your channel and boost brand recognition.
PRO TIP
Start with a small budget and optimize your campaigns based on performance metrics.
Engage With Your Audience
Audience engagement is crucial for building a loyal community around your Roku channel.
Respond to comments, ask for feedback, and create content that aligns with their preferences.
Hosting live Q&A sessions or creating polls can make your viewers feel involved and valued.
Example: Ask viewers what type of content they’d like to see next and deliver on their requests.
Conclusion
Are you ready to take your channel to the next level? TVStartup is your true partner.
Our platform gives you the ability to create, launch, and monetize a channel of your own on TV (Roku, FireTV, Apple TV, Android TV) and mobile apps.
TVStartup will be in charge of the technicalities and that will give you space to create content that will attract and reach your audience. Want to begin?