Channel Manager
Playout
Software
Our Playout software is the heart of your online TV channel—delivering seamless, 24/7 programming with professional-grade tools that put you in control. Whether you’re building a live channel, running scheduled playlists, or broadcasting a mix of both, our dashboard gives you the power of industry-standard playout without the complexity or cost.
What is Playout?
In broadcasting, “Playout” refers to the system that manages video playlists, schedules, and live programming that audiences see on air. With TvStartup, playout is built directly into your Channel Manager dashboard, so you can run your channel like a full-scale broadcast network—right from your browser.
Key Features
Video Playlists
Easily drag, drop, and arrange videos into playlists that broadcast in the exact order you want.
Advanced Scheduling
Control your channel with flexible scheduling tools that let you set what plays, when, and how often.
EPG
Give viewers a professional TV experience with a built-in program guide showing upcoming shows.
24/7 Automation
Keep your channel running day and night with automated playout that never misses a beat.
Live + VOD Mixing
Seamlessly combine live streams with pre-recorded videos so you can switch between them anytime.
Monetization Ready
Maximize revenue by inserting ads, sponsorships, and branded content directly into your schedule.
Full Playout Capabilities
Live Interrupt + Scheduled Programming
Run scheduled playlists all day and instantly switch to live broadcasts for events, news, or announcements—then return to your schedule without disruption.
Ad Insertion & Monetization Compatibility
Insert ads, sponsorships, or branded content in live or scheduled programming with full SSAI and ad framework support for flexible monetization.
FAST Channel
Support
Easily launch ad-supported FAST channels with linear scheduling, monetization, EPG guides, and SCTE-35 compatibility—everything needed for a modern TV network.
EPG
Integration
Keep viewers informed with a built-in program guide synced to your playlists, schedules, and FAST channels—showing live and scheduled content accurately.
SCTE-35 Ad Markers
& Custom Breaks
Use SCTE-35 markers to create custom ad breaks, set intervals, and control placement—keeping ad delivery reliable and revenue flexible.
Dynamic Playlist Editing & Minute-by-Minute Tracking
Edit playlists anytime and track schedules minute-by-minute, ensuring your channel stays accurate, current, and fully in sync.
Seamless Switching Between
Live & Scheduled
Programming
Your playout system lets you instantly switch from scheduled playlists to a live broadcast — for events, breaking news, or announcements — and then return smoothly back to your programming without interruption.
- Break into live at any moment, even during scheduled content
- Perfect for sports, live events, and special broadcasts
- Automatic fallback to playlists once the live feed ends
- No disruption — viewers experience a continuous flow
Why Choose Our Playout Software?
- Full control from anywhere
- Professional-grade tools without high costs
- Scales with your channel as you grow
- Designed for creators, networks, and broadcasters alike
Featured Solution
Go Live to Multiple Platforms with Broadcast Studio
Expand your reach with a browser-based live streaming studio built for creators, brands, and media teams who want to stream everywhere from one place.
One-click live streaming with tools built for audience growth
Broadcast Studio helps you multi-stream, engage viewers in real time, and manage your live content from a simple web-based workflow.
- Stream to multiple platforms at the same time
- Display live chat comments during your stream
- Add call-to-actions to drive engagement
- Record your streams and review analytics
Multi-Stream
Go live across major social and streaming platforms from one studio.
Live Engagement
Show comments, connect with viewers, and keep streams interactive.
Built to Grow
Support content launches, brand streams, events, and audience expansion.
Robust
Monetization Features
Built-In
Create & Manage Membership Programs
Charge Pay-Per-View For Streams & Videos
In-App Subscriptions & Purchases
Geo-Blocking & Secure Content Access
Seamlessly upload, organize, and schedule your video content with an intuitive interface.
Whether you're running a 24/7 live channel or managing a video-on-demand library, TvStartup puts you in full control of your publishing pipeline.
Our robust content management tools let you categorize videos, set access permissions, manage metadata, and automate publishing workflows—giving you the freedom to focus on content creation while ensuring your viewers always have access to the latest and most relevant programming.
Choose the revenue model that fits your business: subscriptions (SVOD), advertising (AVOD), pay-per-view (TVOD), or hybrid. Integrate multiple monetization strategies across different channels to maximize ROI.
TvStartup makes monetization simple with built-in payment gateways, ad server integrations, and flexible pricing options.
Whether you're launching a niche content service or scaling a global platform, you’ll have the tools to turn your video library into a sustainable business.
Distribute your content across all major platforms—including Roku, Fire TV, Apple TV, iOS, Android, and the web—from a single CMS.
TvStartup ensures your viewers enjoy a consistent, high-quality experience no matter where they watch.
Our cross-platform publishing engine handles transcoding, adaptive streaming, and device optimization automatically.
This means less technical overhead for you, and a seamless viewing experience for your audience—on any device, anytime.
Understand your audience and drive engagement with real-time analytics and viewer insights. Track performance, optimize content strategies, and grow your channel with built-in marketing and promotional tools.
Dive deep into user behavior, retention rates, geographic trends, and content popularity.
Leverage these insights to make data-driven decisions, fine-tune your programming, and unlock new growth opportunities for your OTT business.
Easy 24/7 Playlist Scheduling
Easy 24/7 Playlist Scheduling
Simple Drag & Drop Playlist Builder
Simple Drag & Drop Playlist Builder
Built-In EPG Programming Guides
Built-In EPG Progamming Guides
All-in-One FAST Channel Platform
- Scheduling
- CDN
- EPG
- Monetization
- Scheduling
- CDN
- EPG
- Monetization
Cloud Playout. Automatic Scheduling. Seamless Distribution.
All managed from one powerful dashboard.
What is a FAST Channel?
FAST stands for Free Ad-Supported Streaming TV — a smart TV channel model that delivers content for free, monetized through ads instead of subscriptions.
Think of it as modern TV: scheduled programming + ad revenue, no viewer cost.
Why Choose TvStartup’s Turn-Key System for FAST?
- All-In-One Solution: Everything you need to launch and monetize channels and branded streaming apps on all platforms.
- Linear Programming: Set a fixed TV-like schedule.
- Support for Upgrades / Freemium Models: configure memberships for ad-free versions of your channels.
- Perfect for Niche Content: launch branded channels and integrate targeted ad inventory from any SSAI provider.
- Multi-Device Accessibility: Mobile, Web, Smart TVs, Roku, Fire TV, Apple TV, and more.
- Built-In Advanced EPG Guides: Give your viewers an enhanced experience with in-sync programming guides with advanced features directly inside your apps.
*Talk to our team to discuss implementing ad insertion.
Take Your Channel Live
Our Playout system turns your content into a professional broadcast experience. Start scheduling, automating, and broadcasting today.
Frequently Asked Questions
TvStartup is a full-service OTT and FAST channel solutions provider with over 15 years of industry experience.
We help creators, broadcasters, enterprises, and organizations launch, monetize, and scale their own streaming networks – giving content owners full control over distribution, branding, monetization, and audience growth, without relying on third-party platforms or algorithms.
Cloud-based playout software, like the system integrated into the TvStartup Channel Manager, is the technology that manages the automated delivery of video content to an audience. It allows creators to arrange video playlists, schedule programming 24/7, and switch between live broadcasts and pre-recorded video-on-demand (VOD) seamlessly through a web browser, eliminating the need for expensive physical broadcast hardware.
Cloud-based playout software, like the system integrated into the TvStartup Channel Manager, is the technology that manages the automated delivery of video content to an audience. It allows creators to arrange video playlists, schedule programming 24/7, and switch between live broadcasts and pre-recorded video-on-demand (VOD) seamlessly through a web browser, eliminating the need for expensive physical broadcast hardware.
Cloud-based playout software, like the system integrated into the TvStartup Channel Manager, is the technology that manages the automated delivery of video content to an audience. It allows creators to arrange video playlists, schedule programming 24/7, and switch between live broadcasts and pre-recorded video-on-demand (VOD) seamlessly through a web browser, eliminating the need for expensive physical broadcast hardware.
Cloud-based playout software, like the system integrated into the TvStartup Channel Manager, is the technology that manages the automated delivery of video content to an audience. It allows creators to arrange video playlists, schedule programming 24/7, and switch between live broadcasts and pre-recorded video-on-demand (VOD) seamlessly through a web browser, eliminating the need for expensive physical broadcast hardware.
Cloud-based playout software, like the system integrated into the TvStartup Channel Manager, is the technology that manages the automated delivery of video content to an audience. It allows creators to arrange video playlists, schedule programming 24/7, and switch between live broadcasts and pre-recorded video-on-demand (VOD) seamlessly through a web browser, eliminating the need for expensive physical broadcast hardware.
The EPG is automatically synced with your playout schedule in the TvStartup dashboard. As you drag and drop videos into your timeline, the EPG updates in real-time across all your apps (Roku, Fire TV, iOS, etc.). This gives your viewers a familiar, high-end TV experience where they can see what is currently airing and what is scheduled for later in the day.