Apple TV: Inspiration to Expand Your TV Network!
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Did you know that it’s reported Apple TV now has over 40-million users? More importantly, did you know that number is projected to rapidly increase in the next few years?
If you want your content to reach audiences across the globe and see abundant channel growth with your own network on connected TV platforms, having your own channel app on Apple TV’s platform is a great opportunity to do so. Apple TV app has built-in functionality for your on-demand/archived content, categories, scheduled broadcasts and live streams.
Apple TV has become a leading platform in the streaming industry– providing trust, quality design and service, and dedicated users across its platform.
Let’s take a deeper dive into Apple TV’s unique audience and how it can give you the inspiration you need to share your content.
Apple TV: What is it?
Apple TV is a highly-used media player (often referred to as an Apple Box)
with software programs and interfaces that allow devices to stream content from iTunes, co-partnered platforms, Apple TV+, and other channels.
In fact, the interface of Apple TV applications is currently so well-liked and appreciated by worldwide streaming services, that many other platforms try to deliver a similar interface.
There is tough competition for Apple TV from Roku and Amazon Fire TV, but… other platforms just aren’t Apple.In December of 2020, it was reported that 109.1 million units of Apple Boxes had been sold...
Opportunity for Growth
Apple’s mission for constant expansion gives content creators the momentum to grow their channel faster by allowing them to reach a more engaged, worldwide audience.
If you have an existing TV network with other big names like Roku or FireTV, expanding to Apple TV will enable your content to be seen by a new segment of living room viewers who you wouldn’t reach otherwise.
This means you can tap into a new audience you couldn’t reach if your content is only available on a single platform, and also gives your audience more options for watching your content from any device.
Well-Known and Trusted
By now, it’s no secret that Apple takes both viewers’ and creators’ privacy very seriously. This is just one way that Apple TVs have built trust amongst consumers. Bringing users peace of mind has helped Apple develop a loyal user base.
Hence, having your own channel on Apple TV means that the viewers who find you organically may be more comfortable with your channel since they already trust the platform.
This is a really important aspect to consider when starting your own TV channel.
Launching on Apple TV to expand your network not only delivers user application privacy, but also confidence and credibility in your channel. And let’s face it, credibility is a crucial element in growing your audience.
Quality
The point is that regardless of Apple TV devices being priced a bit higher than the competition, consumers will continue to use them because they are familiar, easy to operate, and well-liked.
Essentially, Apple TV has already put out billions of dollars and done all of the heavy lifting when it comes to building a relationship with its users.
Since this relationship has already been built, starting a channel on Apple TV gives content creators a leg-up when it comes to finding a quality audience for their channel. As in every facet of life, quality will always trump quantity. Fortunately for those looking to start their own channel, the Apple TV has proven to have both.
Apple’s Audience Loves to Subscribe
Furthermore, there’s another important factor when looking at Apple TV’s audience growth; the implementation of Apple TV+
Apple TV+ has already accumulated approximately 20-million subscribers since its launch in 2019. Those are some major numbers to be pulling in only a 3-year time period.
As a content creator and artist, it’s obvious that Apple TV’s engaging and content-hungry audience is enough to bring those deep, pit-of-the-stomach butterflies most of us haven’t felt since we were children. Don’t worry, you’re not alone. This is a great feeling to have.
Enjoy it, and take inspiration in knowing that there are viewers out there who are willing to subscribe to a variety of worthy content channels.
Why Expand to Apple TV?
Apple TV makes the perfect platform for new and growing TV channels to expand past the #1 pick of Roku and its close competitor Fire TV, offering content creators a uniquely segmented audience.
By getting your channel on the Apple TV platform, you’ll be opening the gates to millions of potential viewers and followers—viewers who are willing to pay for access to your valuable content. Now it’s just time to create.