A press release is a dominant tool for promotion in media channels that can be effectively applied both in new show launching, announcement of partnerships and in targeting the audience of a bigger magnitude.
Since the press release can be distributed to media outlets, bloggers, and influencers, the media will be the ones to further distribute the information.
Crafting a well-written press release can be perplexing, but if you follow the right instructions, you can form a release that will win attention and will improve your channel’s visibility.
The first step we will take in this guide is how to write a press release for your channel that is both attention-grabbing and SEO-friendly so it can be visible to both users and Google.
Step 1: Craft a Compelling Headline
Your headline is the first thing readers will see, so it needs to be compelling and to the point. It should summarize the most important aspect of your press release in a way that sparks interest.
- Keep it short and sweet: Aim for a headline under 10 words.
- Include keywords: Use words that people might search for when looking for news about your channel.
- Be specific: Avoid vague headlines. Focus on what makes your news unique, such as “New TV Channel Launches Focused on DIY Home Projects” or “Channel X Partners with Leading Streaming Platform for Exclusive Content.”
Step 2: Write a Strong Lead
The lead paragraph is your opportunity to give readers the who, what, when, where, why, and how of your announcement.
Keep it concise—around 3-5 sentences—and make sure it addresses the most important points.
- Answer the key questions: Who is involved? What’s happening? When and where is it happening? Why is it important?
- Provide a hook: The lead should encourage readers to keep reading. Avoid jargon and focus on delivering news in a straightforward manner.
For example: “[Channel Name] is proud to announce the launch of Happy Animal Day, ‘How Do You Help Animals?”.
Step 3: Add Relevant Details in the Body
The body of your press release provides the full details of the announcement. This is where you elaborate on the “who, what, when, where, why, and how.”
The key is to provide enough information to make the announcement newsworthy, but don’t overwhelm the reader.
- Use short paragraphs: Each paragraph should focus on one specific point to keep the flow of information clear and digestible.
- Include quotes: Quotes from key people involved in your announcement add credibility and a personal touch. For example, you can include a quote from a show host, executive, or partner.
- Use bullet points: If you’re announcing multiple features or benefits, bullet points make it easier to read and digest.
For example:
“Happy Animal Day” will air live on:
- Heartwarming stories of animal rescues and triumphs.
- Expert insights on animal care, conservation, and wellness.
- Interactive activities include virtual pet parades, trivia games and more.
- Available on popular streaming platforms including Roku, Fire TV, and Apple TV.”
Step 4: Include a Call to Action
End your press release with a call to action (CTA) to guide your readers toward the next step.
This could be anything from watching your channel, subscribing to your newsletter, or following your social media pages. Make sure it’s clear and actionable.
For example: “Don’t miss the premiere of ‘Happy Animal Day’ on January 15, 2025. Tune in via Roku, Fire TV, or Apple TV, and follow [Channel Name] on Instagram for behind-the-scenes stories and insights.”
Step 5: Add Contact Information
Every press release should include a section with contact information.
This allows journalists, bloggers, or influencers to get in touch with you for more details or interview opportunities.
For example:
For more information, please contact:
[Your Name]
Public Relations Manager
[Your Channel Name]
Email: [Your Email Address]
Phone: [Your Phone Number]
Website: [Your Channel’s Website URL]
Step 6: Optimize for SEO
To ensure your press release comes up in Google search results efficiently, you will need to optimize it for SEO.
Here are a few tips:
- Use relevant keywords: Include words such as “new TV channel,” “cooking show,” or “streaming platforms” that are most appropriate to your channel.
- Include backlinks: These are the links to your website, blog, or social media pages as far as it is possible.
- Meta description: The meta description is designed for enticing readers to read through your press release. It also happens to be a major way to enhance the click-through rates on search engines.
Final Thoughts
A well-crafted press release can make all the difference in getting your channel the recognition it deserves.
By following these steps, you can create a press release that effectively communicates your news while being optimized to rank on Google.
Focus on keeping it newsworthy, engaging, and easy to read—your audience and the media will thank you for it. The next time you have exciting updates about your channel, ensure your press release captures attention and drives traffic.
Ready to write your own press release? Get started with TVStartup and unlock the tools to take your channel to the next level!