The rise of digital media has opened endless opportunities for video creators to generate income from their content.
If you are creating high-quality videos but not getting regular income from them, it would be wise to reconsider your strategy. In the digital realm, there are loads of viewers who watch video content every single day, so it is a place that offers many possible ways to turn your content into money—but you can only achieve that if you manage to do it the right way.
Whether you’re comparing the role of a video creator vs. digital creator, looking for a video URL creator to share your content, or wondering how much content creators can make, this guide will help you explore ways to monetize digital content effectively.
Understanding the Difference: Video Creator vs. Digital Creator
Before getting into revenue generation techniques, it is mandatory to get to grips with the difference between a video creator and a digital creator.
Both of the professionals work in the digital area and their main goal is to publish new content. Nevertheless, unlike video creators, digital creators are multitasking.
Specifically, a video creator is the one who is focused on carrying out video-content-related activities for the platforms of YouTube, or OTT services.
On the other hand, a digital creator can be anyone who is involved in content development through different channels such as a blog, social media, graphics, and more.
Knowing where you stand helps you choose the best monetization strategy for your content.
What is Video Monetization?
Video monetization is the approach of obtaining financial profit from videos by making use of different platforms and strategies.
It is a way for video creators to make their hobby a source of sustainable income. The artists can discover different ways of monetizing the content they have created through ads, subscriptions, or direct sales among others.
Best Platforms for Video Monetization
Several platforms cater to video creators looking to earn money from their content. Choosing the right one depends on your audience, content type, and monetization strategy.
Subscription Video on Demand (SVOD)
SVOD platforms allow viewers to access content by paying a recurring subscription fee. This model is beneficial for creators who produce premium or exclusive content.
Some popular SVOD platforms include:
- Netflix
- Hulu
- Amazon Prime Video
- TvStartup (an ideal solution for launching your own streaming channel)
Benefits of SVOD:
- Recurring revenue stream
- Loyal subscriber base
- Ability to create exclusive content
Advertising Video on Demand (AVOD)
AVOD gives video creators the opportunity to obtain income from ad impressions in the videos they create.
This methodology is more fitting for creators who have attracted a large audience, rather than those who rely on the paid subscriber model.
Well-known networks generally provide professional content, while newcomers mostly use Ad Revenue Sharing to gain income on Blogs and YouTube.
- YouTube
- Facebook Watch
- Roku Channel
Advantages of AVOD:
- No cost for viewers so greater audience reach can be achieved
- The ads will result in revenue being produced
Transactional Video on Demand (TVOD)
TVOD, also known as pay-per-view, allows users to pay for individual videos or series instead of subscribing to a platform.
Some TVOD platforms:
- Apple iTunes
- Google Play Movies
- Vimeo On Demand
Benefits of TVOD:
- Higher revenue per view
- Suitable for premium or exclusive content
- No long-term commitment from viewers
Crowdfunding and Membership Platforms
Platforms like Patreon, Ko-Fi, and Buy Me a Coffee enable video creators to receive direct financial support from their audience through donations or memberships.
Benefits of Crowdfunding:
- Direct income from supporters
- Less reliance on ad revenue
- Flexibility in content creation
Selling Digital Products and Courses
Another lucrative way to monetize digital content is by selling courses, e-books, or exclusive tutorials. Platforms like Udemy, Teachable, and others allow video creators to earn money by sharing their expertise.
Benefits:
- High profit margins
- Passive income opportunity
- Builds credibility and authority in the industry
How Much Can Content Creators Make?
The earnings of a video creator vary widely depending on the monetization strategy, audience size, and platform used. Here are some estimates:
- YouTube (AVOD & Memberships): $3-$5 per 1,000 ad views
- SVOD Platforms: $5-$15 per subscriber per month
- TVOD (Pay-per-view): $2-$20 per purchase
- Crowdfunding: $5-$100 per supporter per month
- Digital Product Sales: $10-$500 per product
Many creators combine multiple monetization methods to maximize their income.
Why Video Creators Should Join TvStartup?
As a video creator, you need a platform that gives you control over your content and revenue. TvStartup offers the perfect solution by helping you launch your own branded streaming channel on Roku, FireTV, Apple TV, Android TV, and mobile apps.
With TvStartup, you can:
- Run your own SVOD or AVOD platform
- Earn 100% of your revenue without sharing it with third-party platforms
- Build a loyal subscriber base
- Expand your brand reach globally
Join the video creators united movement and take full control of your monetization strategy. Click the link below and start making money from your content on your own terms!