Internet TV Growing Faster Than Wall Street Analysis Expected

There’s no stopping it and for some that means big profits! 10 Years ago the thought of internet TV overtaking satellite and cable combined was a far fetched idea; today it is a reality. The industry calls it “Cord cutting” – that is when a cable or satellite subscriber decides they no longer want to pay the monthly fees associated with their cable subscription.

Major pay-TV providers are reporting dramatic declines in subscription services, and some of the losses were more than double what Wall Street analysts expected (according to

Stocks for major TV providers have also taken a nose dive.

The news may be bleak for pay-TV services, but for streaming services, times couldn’t be better. Netflix, Hulu and many smaller internet-based streaming services have seen incredible gains.

Many people in the US now do not use cable TV. 

They chose to end it. 

In 2018 more than 33 million Americans are now considered cord cutters. This is a huge revenue loss for cable and satellite TV.

Among young adults, six out of ten use online streaming to watch TV (2017).

Many thought live sports would keep cable subscribers, but that’s not true anymore.

Now, with ESPN and other sports services online there is little to hold subscribers” loyalties.

What does this mean? This means the power now lies with those that can create content. No longer do large corporations dictate what the masses will watch.

 Anyone with a creative mind, a camera, and their own online TV network can compete with the big boys. As the cable market crumbles, it will be small businesses and video entrepreneurs who pick up the pieces and build profitable 

streaming models.

Here’s the big picture: when you have a mass decline in one area of a business then it is only logical you will have a large increase in another. In other words, the undoing of the cable and satellite industry is a HUGE potential for those that can capitalize on it NOW. Today, it’s more like the wild west of internet TV and when the dust settles, those that fought for viewership will be the next leaders in content and viewership.

In fact, Internet TV, also called OTT, is expected to climb to a 30.6 Billion dollar revenue by 2022 (study done by PricewaterhouseCoopers ). 

Similar growth is expected internationally as high-speed internet becomes more available in developing countries. Overall, internet TV is one of the fastest growing segments on the planet and making an investment into Internet TV is not only a wise decision but a logical one.

More and more baby boomers are following in the footsteps of millennials and transitioning to a subscription video service via the internet.

 And to be fair, there are more viewers than the statistics show; that’s because most stats don’t account for shared accounts.

In the past older adults might of watched one or two of these video services occasionally with a friend or relative, but today its becoming a part of their regular entertainment diets,” said Chris Bendsten, senior forecasting analyst at eMarketer.

With more than 250 million smart TVs sold monthly around the world, and connected TV devices (With just Roku and Firetv alone accounting for more than 90 million viewers) its becoming easier to watch both live TV and on-demand video.

The online video landscape is growing as a whole because of the availability of so much original content from an array of producers who in times past would not of had the opportunity to distribute their original video content.

“Consumers don’t seem to be price sensitive to adding multiple services because they don’t want to be the only one in their family or friends group that hasn’t seen the latest hit original show, now matter which platform it’s on,” Bendtsen said.

Overall you have more younger and older adults tuning in to internet TV with the newer generation almost completely detached from cable. You have a crumbling infrastructure of traditional cable and satellite TV operators, and a growing revenue for internet TV operators.

 All of these factors blowing in the wind only SPELLS one thing for content creators; OPPORTUNITY.