Monetization Techniques For Your Internet TV Network
Credibility and Status = Unmeasurable Monetization
I will start with the least known monetization benefits of having your own Internet TV network.
Let’s talk about the most hidden monetization effect. The fact that you have an Internet TV network on platforms such as ROKU, Amazon FireTV, iPhone, Apple TV etc… gives you and your organization “credibility” and “status”. Few people on this planet can boast they have their own network.
The benefit of this alone is hard to measure because it’s not always obvious that was the reason someone decided to do business with your company. Whenever people are deciding to do business with your business, deciding if your church is the right church for them, deciding to list their house with your real estate company……many things weigh into those decisions including how they feel about the credibility and status of your organization. So keep in mind that just having your Online Network alone can generate in-direct revenue.
Digital Ad Injection 
AKA Dynamic Ad Insertion is something that is new to the digital landscape. When I say “new” I do not mean that it started yesterday, but that the technology is not yet perfected. It is an ongoing process to evolve and perfect. However, it is far enough a long that we can do two critical steps;
- Inject paid advertisers adverts
- Track the number of viewers per ad
Both of these steps allow a total to be calculated monthly so that your channel can get a check every month.
This makes your goal obvious: Create or obtain great content people want to see and promote it. In other words, build your content and viewership. That is, of course, the name of the game for any TV network, but this is definitely the core concept of success when it comes to getting big advertising checks.
To thrive in the Internet TV world you the Content Owner, TV Broadcaster and/or OTT Operator, need to optimize ad revenues and make the most of the latest shifts in technology that are available today in order to increase monetization potential. This is why you should require a platform that can precisely target the right audience and accurately insert relevant ads across connected TV channels and multiple screens.
The components of the ad injection are:
1. Dynamic Ad Insertion – Our solutions make sure that the right ad is ready to play every time there is an ad break and can seamlessly scale to television-sized audiences.
2. Multiple Triggers – you the broadcaster can trigger the ads, or you can pick one of our algorithms that automatically inserts them for maximum revenue potential (example 16 mins of ad breaks per hour)
3. Guaranteed Ad views – Even if the stream is paused the ad is not skipped when the stream resumes.
All of these components work together to create a nice revenue stream for your channel.
4. Subscription Model
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The obvious money maker for online TV is charging a subscription fee. This is a big money maker especially if you have a lot of content.
Netflix is making BILLIONS (not millions) from this subscription based method. However, of course they have a ton of content so this subscription model makes sense for them.
You can pay for a day, month, quarterly or annually. You can offer free trials and a host of other options to make revenue easier to generate.
For smaller broadcasters, subscriptions make a lot of sense if your audience is niche. For example, if you specialize in a particular content geared to a language other than English or other small niches like ball room dancing etc….
Subscriptions excel in these type of situations because the audience is eager to obtain content that is not catered to in today’s mass media.
Another model that works well is to charge a subscription fee for an ad-free version of your network. This is a common “up-sell” for many networks. This allows you to leverage both ads and subscriptions.
YouTube Monetization – First and foremost, the #1 reason our customers want to acquire their own internet TV network is so that it can be “self branded”. In other words, it has nothing to do with YouTube (Facebook or any other 3rd party) and when promoting your channel this keeps your network looking professional. However, there are more critical reasons why it’s important to have your own network and not rely on 3rd parties such as “YouTube”.
1. For the most part it is difficult to make money off of your YouTube videos. That does NOT mean that there are no YouTubers making good money. There are some, but for the majority it is a known fact that channel creators (even those with hundreds of thousands even millions of views) struggle to make even a hundred dollars in a month. YouTube is not in the business for the benefit of the content creators but rather for the benefit of themselves.
2. Youtube now “censors” content they don’t like. This means you are no longer in control of your network. This is important to understand because they censor content they deem “controversial”. However they define what “controversial” is. They are now changing algorithms to hide videos and NOT notifying your subscribers (on new video posts and live broadcasts) for groups that have opposing political positions of YouTube (owned by google) shareholders.
3. YouTube has new rules that make it difficult for new channels to monetize any content.
The fact is, you have absolutely no control over your subscriber base when you’re on YouTube. You don’t have their names, you don’t have their email addresses, you can’t take them to another platform.
That’s a huge issue. This means you can’t run email campaigns or promos, and that YouTube could shut your channel down (as they are known to do without giving a reason) without a given notice. YouTube is built to make YouTube money and not to make the broadcaster money. In fact, it’s built to enslave you to their system. Building a YouTube audience is a waste of time and money unless it is to promote your other platforms, which is where you make your real money.
YouTube may have some professional videos on their platform, but it is NOT a professional platform. When you have your own online network you can make hundreds even thousands of times more money than you can on Youtube controlling your own advertising or subscriptions.
I am not saying YouTube does not have its place, but it is built with the idea for sharing videos and not monetizing them.
YouTube has its place and like I said before, there are some earning money on the platform. However, the majority of serious YouTubers earn next to nothing.
Plus at a moments notice YouTube can cancel, censor or demonetize your channel (or videos) so that your viewers can not find it in a search or a related video. Same thing is occurring with Facebook live broadcasts….You can NOT monetize them and you can be shut off for breaking one of many many rules they have.
Facebook and YouTube should only be used in order to support your main Independence channel. That is the purpose of using these social platforms, to SUPPORT your business not to use them AS YOUR business.
Insuring against a Facebook or YouTube decision they know longer like you, if your channel is independent they cant SHUT you down.
For further tips read How To Make Money From YouTube.