Credibility and Status = Unmeasurable Monetization
I will start with the least known monetization benefits of having your own Internet TV network. Let’s talk about the most hidden monetization effect.
The fact that you have an Internet TV network on platforms such as ROKU, Amazon FireTV, iPhone, Apple TV etc… gives you and your organization “credibility” and “status”. Few people on this planet can boast they have their own network.
Digital Ad Injection
AKA Dynamic Ad Insertion is something that is new to the digital landscape. When I say “new” I do not mean that it started yesterday, but that the technology is not yet perfected. It is an ongoing process to evolve and perfect. However, it is far enough a long that we can do two critical steps;
- Inject paid advertisers adverts
- Track the number of viewers per ad
In other words, build your content and viewership. That is, of course, the name of the game for any TV network, but this is definitely the core concept of success when it comes to getting big advertising checks.
This is why you should require a platform that can precisely target the right audience and accurately insert relevant ads across connected TV channels and multiple screens.
The components of the ad injection are:
1. Dynamic Ad Insertion
2. Multiple Triggers
3. Guaranteed Ad views
4. Subscription Model
YouTube Monetization
First and foremost, the #1 reason our customers want to acquire their own internet TV network is so that it can be “self branded”.
In other words, it has nothing to do with YouTube (Facebook or any other 3rd party) and when promoting your channel this keeps your network looking professional. However, there are more critical reasons why it’s important to have your own network and not rely on 3rd parties such as “YouTube”.
- For the most part it is difficult to make money off of your YouTube videos. That does NOT mean that there are no YouTubers making good money. There are some, but for the majority it is a known fact that channel creators (even those with hundreds of thousands even millions of views) struggle to make even a hundred dollars in a month. YouTube is not in the business for the benefit of the content creators but rather for the benefit of themselves.
- Youtube now “censors” content they don’t like. This means you are no longer in control of your network. This is important to understand because they censor content they deem “controversial”. However they define what “controversial” is. They are now changing algorithms to hide videos and NOT notifying your subscribers (on new video posts and live broadcasts) for groups that have opposing political positions of YouTube (owned by google) shareholders.
- YouTube has new rules that make it difficult for new channels to monetize any content. The fact is, you have absolutely no control over your subscriber base when you’re on YouTube. You don’t have their names, you don’t have their email addresses, you can’t take them to another platform.
In fact, it’s built to enslave you to their system. Building a YouTube audience is a waste of time and money unless it is to promote your other platforms, which is where you make your real money.
When you have your own online network you can make hundreds even thousands of times more money than you can on Youtube controlling your own advertising or subscriptions.
YouTube has its place and like I said before, there are some earning money on the platform. However, the majority of serious YouTubers earn next to nothing.