Thriving in the Ad-Pocalypse!
Table of Contents
Rising above Demonetization.
What is Demonetization & AdPocalypse
Demonetization – the process wherein content creators are denied paid advertisements in their content, thus denying them revenue and reducing their income from a given platform.
AdPocalypse – The current era of unprecedented demonetization of content creators due to extreme and often unwarranted policy’s.
The AdPocalypse Is Here: Protect Your Channel’s Revenue Stream
On second thought, don’t say what you will. You might end your current revenue stream. Your content creation is at risk after all. “Hold on one second” you say. “Can this take place with my channel?” Surely not… right?
I can almost guarantee you that is exactly what David Hoffman thought. He’s a 78-year-old YouTuber who re-purposes content from his decades-long film career. His content was demonetized seemingly out of the blue.
The kicker here is, he never received a straight answer as to why. It turns out he had not violated any of YouTube’s many requirements and policies. Months later, his monetization was reinstated, but the damage was done. He ultimately lost 1/3 of his income during the demonetization period. It boiled down to an error within the algorithm.
The platform’s flawed demonetization algorithm is not helping the situation. To this day, creators are being demonetized for seemingly no legitimate reason.
Come hang out with us at the live demo to get more information on platforms that do not use demonization as a punishment!
Policy and regulation at its ‘not so finest’. Let’s take a look at some of these in more detail.
Often, you can simply have a title, thumbnail, or description that’s the reason for your videos getting demonetized. Other times, it is likely something in your video that is against the Advertiser-Friendly Content Guidelines.
Penalties for profanity are common as per their advertiser guidelines. Even if you aren’t a potty-mouth, you’re in danger.
We all slip up sometimes!
If you want to earn revenue and are a channel focused on controversial or disliked topics, you’re out of luck. You don’t have much choice; either look for an alternative source of income or change the topics you cover.
Speaking of problematic topics, you can’t really do reaction videos. This is due to the murky interpretation of the fair use policy, which is why it often gets demonetized.
Why Political Content Faces Monetization Risks on YouTube?
I know, you see that juicy green monetization icon so you believe you’re safe. You’re wrong. These platforms have policies and algorithm evolution daily, so everything is subject to change. It’s not uncommon for YouTube to go back into old creators’ videos and demonetize them. Even years after their initial upload.
To make matters worse, YouTube has failed to make any recognizable improvements since the AdPocalypse began in 2017. To the contrary — YouTube has been the subject of much ridicule. The most frequent complaints aimed at the platform are related to:
- Unequal enforcement of their policies.
- Flawed recommendation algorithm.
- Unfair treatment of some of their creators.
- Targeted censorship.
- Unsubstantiated demonetization.
- Abuse of the DMCA claim system.
Many advertisers are leaving these platforms, which is leading to an even greater shortfall of monetization opportunities.
Take Control: Monetize Without Fear of Demonetization
You need to ask yourself when creating content for a platform that uses demonetization as a punishment:
- Do I understand the insecurities of earning revenue from this platform?
- Am I willing to give up potential income for my hard work?
- Can I accept the possibility of seeing my career in content creation end?
You can be demonetized without warning. It can be for saying something others disagree with. For speaking on sensitive subjects. Even by using content the algorithms think you don’t have rights to.
You can lose your ad revenue even though you’re within U.S. copyright and intellectual law, simply due to a faulty algorithm. On top of all of this, your ability to dispute the decision to demonetize your channel is laughable.
Just to start monetizing on some of these platforms, you must be up for a certain number of years, have a specific number of viewers, or meet other ever increasing requirements.
By choosing not to go with a platform that punishes with demonetization, you need to still make sure these needs are met:
- The platform should not hinder your ability to monetize.
- It will keep you up and running despite opposition.
- We will not accidentally discipline you for content that falls within the United States copyright and intellectual property laws.
- The platform should be completely transparent and accessible regarding your content.
- If you are looking for a platform that will not demonetize your channel, come hang out on a live demo with us here…
Now you’re armed with the knowledge to not only survive, but thrive in this AdPocalypse. If you create content and value your efforts, ensure you are compensated for it. You don’t have to live with such insecurity.
You don’t have to cower quietly if you fear violating some opaque rule or regulation. I have a few more techniques I would like to share with you.
You can have your own network. Then you will not have to answer to anyone. Come hang out with us for a live demo to start protecting all your hard work.
Get an in-depth look at how you can use our turn-key platform to launch your own TV channel.