Cord-cutting has become a significant trend in the entertainment world.
Every day, more and more cable TV consumers are calling up their companies and asking them to get rid of their subscription plans and thus turn to the internet for entertainment.
The telecommunication industry was initially built for young tech-savvy people to watch their movies online.
Now, however, we see its replication in mainstream society. C
ord-cutting has started an upward trend, and the network of followers is expanding.
The Rise of On-Demand Culture
One of the most important reasons for the departure of the cables is the change to on-demand media. Such streaming platforms as Netflix, Hulu, Disney+, and HBO Max give an opportunity to consumers to view something without any limits on time and place.
The traditional mode of linear cable TV, when it was a slow developer that enriched itself through wasting time, unbearable to watch broadcasts, and frequent commercial breaks, is now almost gone, having been replaced by the faster, more flexible, and more convenient services that Streaming Services offer.
Cable customers have been cutting the cord at an accelerating rate over the past few years, with a total of 5.5 million subscribers terminating their contracts with TV providers last year alone—a 70% increase from 2018’s 3.2 million cord-cutters.
Simultaneously, more households are becoming “cord nevers” (people who have never subscribed to a TV provider and use on-demand services or the internet instead) than ever before.
We got to this place today where cable customers are leaving their providers in droves for a number of reasons that have made alternative TV options enticing and practical.
Let’s look at two of the biggest factors that make cord-cutting viable and, more importantly, appealing to so many people.
Cost Efficiency
Apart from comfort, the secondary most principal reason for the transition of people from traditional connections like satellite or cable to over-the-top streaming is still the price issue.
A common TV cable subscription price varies from $50 to $100 per month and is mostly combined with some of the channels that the viewers do not like to watch.
However, OTT platforms are known to provide lower prices for niche services tailored to the needs of the user.
TV watchers get the quickest solutions of possible choices and opportunities that the big cable has monopolized for a long time such as the freedom to opt for one channel or video service and pay for that only by rationalizing availability and costs of the live streaming service.
The analysis shows that many consumers witness a drastic decrease in their monthly bills after they switch off their cable service while they still get more or less the same level of quality content.
Multi-year cable subscriptions are giving way to offering alternative plans due to numerous reasons such as economic problems and high inflation these alternatives are getting more and more popular than before.
Variety of Streaming Options
One of the reasons why people are still cutting back on traditional pay TV and turning to streaming is that there are lots of different streaming techniques available these days.
There are a myriad of platforms with titles from the great to the smallest creating a large spectrum of available shows. There are services like YouTube TV offer a new kind of over-the-air channel with all the content, including live TV channels, but not requiring a cable box to watch.
Aside from the simple fact that there are multiple ways of providing streaming services, there is also the issue of the variety of the content they bring.
From the latest broad offerings and deep vertical service providers to niche ones that include a number of virtualized apps, there is indeed a plethora of different choices.
It is clear that the approach of product and services marketing is more effective in engaging the customers.
Technological Advancements
The spectacle of cord-cutting got an intense makeover due to technological advancements.
Smart TVs combined with streaming sticks such as Roku, Amazon Fire Stick, or Apple TV are mushroomed over broadband high-speed internet thus, customers more on their side can easily find about all the contents, featured by different dedicated platforms.
The wireless technology, which gets rid of the need for cable boxes and binding contracts, speeds things up in the process of disconnecting.
Furthermore, the audience can stream the episodes while riding in a vehicle because there are many mobile applications available.
The provision of such functionality not only adds mobility but also contributes to the ease of use by streaming services as compared to cable services, which are mostly fixed in a certain location.
Content Ownership and Control
Streaming platforms are allowing viewers to get the feeling of being in control and ownership of the experience that they get from the movies and series.
Different from overpriced wire networks that regulate the program, especially by way of the user, the remote control becomes the viewer. The democratization of media consumption is viewed as one of the most favorable symptoms of change, as it has become faster from 2020 till nowadays.
The Future of Cord Cutting
Even if the rise of streaming services could lead to a gradual decrease in subscription numbers, the actual trend appears to contradict their arguments.
By creating new platforms and enlarging the existing ones, competition has become the constant means of meeting consumers’ needs, thus, inspiring innovation in the industry and providing them with a wide range of services that are the best value for their money.
Moreover, the primary satellite and cable companies are now in competition by bringing their streaming services into play or they include the internet subscription into a package along with the new plan. However, it is too late to avert the switch from cable TV.
Conclusion
The transition from cable to streaming is not just a trend but a revolution in how viewers consume entertainment.
Cord-cutting gives unparalleled benefits like, efficient costs, multiple options for content, and the freedom to watch what you want, when you want.
If you are a video creator who is willing to convert this change to your advantage, TVStartup can assist you in getting your very own streaming channel up and running.
By making use of platforms like Roku, Fire TV, Apple TV, and Android TV, users can enjoy greater connectivity, make money from their content, and stay ahead of others.