YouTubers Struggle – Study Shows
The road to YouTube success is long and hard. Although we have all heard the glamorous stories of 10 year old’s becoming millionaires and rags to riches gamer’s earning millions per year, however its a much different story for the average YouTuber.
In fact, Bloomberg recently released a story showing that 96.5% of YouTubers won’t make enough money through advertising to even break past the poverty line. With all of YouTube’s content restrictions and regulations on top of their extremely low revenue sharing its no wonder why so many YouTubers are struggling. YouTube has been removing content from its platform at the requests of its advertisers, aggravating many creators and viewers alike.
YouTube’s lack of earning potential, and tighter restrictions on creativity of video content, has been a very key factor in driving people away from the platform and toward companies like TVStartup.
TVStartup’s platform allows users to create entire business models around their existing video content – viewers can pay subscriptions to access their video content – just like Netflix. This allows content creators to create an entire career outside of the YouTube platform. TVStartup acts as a tool for your business instead of trying to control your entire business (something YouTube is famous for).
This is why TVStartup offers video creators add-on platforms like their own Netflix-style website with payment management, connected TV app creation (Roku, FireTV, Apple TV, and Smart TV’s) as well as social media broadcasting tools. This gives content creators the assets they need to take complete control of their video business. Audiences are expanding every day outside of cable and satellite subscriptions and now video creators can get a piece of the pie without begging YouTube for the crumbs.
YouTube is already loosing viewers due to content restrictions, leaving viewers to go elsewhere to seek content that they can’t find on YouTube. However, viewers are not the only people its loosing – its loosing many content creators.
New research has brought some depressing facts to light about those trying to make a living as a YouTuber. Research done by Mathias Bartl, a professor at Offenburg University of Applied Sciences in Offenburg, Germany, reveals the hardship of YouTubers;
- – 96.5% of YouTubers make less than poverty
- only 3% of the most-watched channels bring in ad revenue of about $16,800 a year
(and that’s despite the top 3% getting 1.4 million viewers per month on average). - The top 1% of YouTubers will make between 2.2 million Views to 42.1 million views.
The bottom line is that millions of views does not equal lots of money, in fact for the majority, it still equals poverty. YouTuber millionaires are far and few between and the ones that did make it most got big while YouTube was growing and before YouTube’s new content restriction rules.
For those of you that want to start your own network outside of Youtube, then your first step is to subscribe to TVStartup’s “Channel Manager”.
It’s an all-in-one control panel that allows you to upload your videos to a media library, create video categories (like netflix), charge subscriptions, create and schedule playlists, broadcast live and more. You can also choose and expand your audience with their integrated distribution platform on devices like Roku, FireTv, Apple TV, Smart TV, iPhone App, Android App and more.