According to the latest reports, internet TV streaming recorded a record-breaking 34.8% share of total television content consumed in the U.S., gaining an upper hand over 34.4% of Cable TV and 21.6% of broadcast TV consumption for the very first time recently.
Introduction
It’s safe to say that internet TV is a great option to start your TV industry journey from, but is it the best option out of all available ones for both TV network owners and viewers?
The answer to that isn’t very simple. But we at TvStartup are dedicated to making things easier for TV network owners like you and that’s why we’ll give you the best answer to this question.
In this article, we’re going to talk about internet TV, what it has to offer, cable TV and its capabilities, and also whether internet TV is a better option than cable TV or not, so you can make the right decision for your TV network’s success. So, without wasting any time, let us get right to business.
Internet TV: A Land of Opportunities for TV Networks
Internet TV has been around for more than a couple of decades now but with time it has only gotten bigger and better, overtaking many competitors and moving upwards in terms of likeness and popularity.
The ease of content delivery through the internet makes internet TV one of the most convenient forms of entertainment which is precisely why every single year, the interest and viewership increase multi-fold.
With websites, applications, and set-top boxes being capable of offering internet protocol television to viewers all around the world for affordable prices, internet TV has become a land of opportunities for both TV networks and viewers looking for high-quality entertainment.
Whether you’re in the live broadcasting business or the SVOD industry, internet TV has a spot for your channel and an audience of billions that you can direct your content at for the best results.
There are several benefits that it can bring you if you’re thinking of starting an internet TV network. Let’s take a brief look at a few of them.
- Higher customer satisfaction because of the capability of choosing what they want to watch. This leads to more customers wanting to switch to Internet TV from other mediums.
- Affordable set-top boxes and IPTV devices for viewers lead to higher number of potential viewers globally which your TV network can advantage from.
- Ease of creativity, customizability, and many other options that high-quality internet TV service providers like us can give to content creators like you to enhance the overall creative experience.
Cable TV: A Wonderfully Traditional Technology
Cable TV’s radio frequency propagation has been with us for a long time now. Even in the 20th century, cable TV had millions upon millions of people glued to their televisions watching content from around the world.
But the actual golden age of cable TV was in the 2000s when more than 100 million people in the U.S. alone were pay-cable TV subscribers and millions more were watching across the globe on their TV sets.
However, the 2010s were when this wonderfully traditional technology started its decline with the internet and satellite TV, OTT devices, and other media started changing the entire game.
Since then, it has been a slow but sure decline, even though many companies are still making several billions of U.S. dollars through it. Cable TV won’t be going anywhere at least for the next decade or so.
If you’re thinking of starting a cable TV channel or you’ve got one already and need the motivation to stick to it, here are some great benefits your TV network can get through being on cable:
- Older generations that aren’t very used to or familiar with internet technology deem cable TV simpler which is why a large proportion of them will stick to cable TV, raising your overall viewership potential.
- Cable TV doesn’t rely on anything but a cable connection and a TV which for many viewers is freedom from the internet and its problems so that’s another plus for cable TV network owners.
- To tackle competitors, cable TV is coming up with its own innovative bundles, customizability options, and much more which both viewers and TV networks like you can take full advantage of.
Live Demo Plug
If you want to start an internet TV network and don’t know where to begin, we’re here for you. All you need to do is schedule a FREE Live Demo with TvStartup and our trained and experienced strategists will help you learn everything from setting up to making it big with your TV network the right way!
Is Internet TV a Better Option Than Cable TV for TV Network Owners?
If you’re thinking of starting a new TV network but you’re not sure which medium will prove most effective, it is only fitting that we compare the two most in-demand content mediums at the moment in the industry. Let’s see whether internet TV or cable TV is better for TV network owners to set up their channels.
Affordability: Internet TV
From an affordability perspective, the capability of choosing what you want to watch and only paying for it as well as the general affordable nature of internet media definitely gives it the upper hand.
On the other hand, cable TV is more expensive for viewers and there is less flexibility in customization which can be problematic. Ultimately, affordability is what leads viewers towards choosing internet TV, setting it up as the perfect platform for your TV network.
Current Market Share: Cable TV
Even though currently cable TV is at its downfall, the overall market share and popularity of this medium is still vastly greater than internet TV globally with a multi-billion dollar lead over other media.
Internet TV’s market share is ever-growing and getting into multi-billions as well but at the moment, cable TV seems to be in the lead when it comes to overall revenue generation and investment from a creator’s point of view.
Potential for Growth: Internet TV
With 5 billion people already using the internet in some form around the globe and internet TV’s market revenue is projected to reach a whopping 194 billion in the next few years, the potential for growth for internet TV is much higher than that of cable TV or any other medium. That’s why internet TV is your TV network’s best option right now.
Conclusion
From what we’ve gathered, it is clear that from a long-term perspective, internet TV will prove to be a much better option for your TV network’s overall success and popularity amongst the newer digitalized generation of viewers than cable TV will be. But that surely doesn’t mean you should abandon cable TV if you’re already on it, or you’re thinking of expanding to it in due time.
If you’re not sure how to get your internet TV started up and running, you’re right where you need to be. TvStartup has brought to life hundreds of amazing TV networks for our customers ranking atop their specific niches, so we’ll be sure to provide amazing services for the most affordable price to you. Our goal is to get your TV network to the top of the industry, so we’ll be waiting for your arrival!
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