Did you know that over 70% of all video content is now consumed on mobile devices? People no longer rely on traditional television; they prefer to watch their favorite shows, live streams, and exclusive content on the go.
For content creators, broadcasters, and video-based businesses, this shift presents both a challenge and an opportunity. Without a dedicated mobile TV app, you risk losing viewers to competitors who provide a seamless, mobile-friendly experience.
So, the big question is: Is your channel ready for the mobile TV revolution?
Mobile Streaming for TV Networks: Is It Worth the Investment?
According to this article, there are over 6.3 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving.
Mobile TV is revolutionizing the entertainment industry, making content more accessible than ever before. But is investing in a high-quality mobile TV app essential for the growth of your TV network?
Many TV channel owners ask this question, and at TvStartup, we specialize in helping you understand the impact of mobile streaming.
In this article, we’ll explore whether a mobile TV app is a must-have for your TV network and highlight the key benefits of launching one. We’ll also discuss the future of mobile TV consumption and how it can shape your success in the industry. Let’s dive in.
The Shift to Mobile TV: What's Driving the Trend?
1. The Mobile-First Generation
Based on the research, over 70% of the world’s total population now uses a mobile phone. People want on-the-go entertainment, and traditional TV just doesn’t cut it anymore.
2. Increase in Streaming Platforms
Platforms like Netflix, Disney+, and YouTube have trained audiences to expect instant access to content anytime, anywhere. This has set the standard for mobile TV consumption.
3. 5G & Faster Internet Speeds
The rollout of 5G and improved mobile networks has made high-quality streaming seamless. No buffering, no delays—just instant access to videos.
4. Smartphone Penetration is at an All-Time High
With more people using smartphones than ever before, launching a mobile TV app ensures your content reaches a wider audience.
Challenges for Content Creators
The need for the provision of mobile phone based entertainment is on the rise, but many creators of videos come across the following obstacles:
Limited Reach:
The audience switches mostly to mobile streaming but many creators rely only on YouTube, Facebook, and the like.
Monetization Struggles:
Platforms can demonetize your content, limit your revenue potential, or take a large cut of your earnings.
Lack of Control:
Creators have no access to the algorithm changes, ad placements, or content policies that may affect their visibility and profits.
Not only do you lose engagement by not making the shift to this mobile TV, but you are also leaving money on the table.
Why Your Channel Needs a Mobile TV App
Reach More Viewers Anytime, Anywhere
With a mobile TV app, your content is available 24/7 on iOS and Android, allowing audiences to watch at their convenience—without distractions from competitors.
By having a dedicated mobile TV app, you’re not relying on third-party platforms like YouTube or Facebook. You own the space where your audience watches your content.
Unlock Multiple Revenue Streams
Instead of relying on ad revenue from third-party platforms, you can directly monetize your content through:
✅ Subscriptions (SVOD) – Offer exclusive content for paying members.
✅ Pay-Per-View (TVOD) – Charge for premium videos, live streams, or events.
✅ Ad-Supported (AVOD) – Run ads on your own terms and keep 100% of the profits.
Launch for premium content
Full Control Over Branding & User Experience
No more competing for attention on crowded platforms. With a branded mobile app, you control:
✅Your app’s design and branding
✅ How and when your audience engages with your videos.
Unlike third-party platforms that can demonetize or remove your content, having your own app gives you full control over branding, user experience, and content policies.
Better Engagement & Viewer Retention
Engagement and viewer retention are crucial for a channel’s success, and a mobile TV app enhances both by providing convenience and accessibility, allowing viewers to watch content anytime, anywhere.
Having your own app puts you in the game and gives your audience a professional, binge-worthy experience.
Major networks and streaming services already have mobile apps—why shouldn’t you?
A mobile TV app helps level the playing field, giving your content the platform it deserves.
How to Launch Your Mobile TV App
If you’re ready to take the next step, TvStartup.com makes it easy to build and launch your own mobile TV app without the technical hassle.
Their platform supports iOS, Android, Roku, Fire TV, and more, allowing you to stream your content seamlessly across multiple devices.
Big streaming services like Netflix, Disney+, and Hulu already use mobile apps to dominate the industry. If you don’t have an app, you’re losing potential subscribers and ad revenue. Don’t get left behind.
Final Thoughts
Want to launch your own mobile TV app without prior experience? TvStartup offers expert guidance, innovative CMS solutions, and 24/7 support to help you build and scale your TV network.
At TvStartup, we’ve helped thousands of TV networks succeed with cutting-edge mobile TV app development. Ready to take your TV channel to the next level?