Statistics show that the mobile TV market is generating a revenue of around $12 billion at the moment and this figure is expected to reach a massive $30 billion in a decade by 2032.
Introduction
So, there’s no question that you should definitely think of getting a high-quality mobile app for your TV network created. But just having an app isn’t all that it takes to dominate the mobile TV industry and tackle the competition.
For that, you’re going to need to have a mobile TV app that offers all that your competitors have and more. The presence of some features truly makes or breaks your mobile TV app and the audience’s response to it.
TvStartup’s experienced strategists know about them we’d like to share them with you. In this article, we’re going to talk about 5 of the most crucial and important features and inclusions that your mobile TV app must have to succeed and prosper in the competitive TV industry and make it to the top of it. So, without wasting any time, let’s get started right away.
5. Personalized Profiles
One of the most attractive features for a viewer on any mobile TV app is the capability of personalizing and customizing your profile completely. It gives the viewers a sense of importance and cares for what they’re paying for and investing their time in.
What other applications like Netflix and the rest aren’t able to do is personalize the profiles of the users too much which is why there’s not much feeling of uniqueness in the viewers. However, they put so much more into the content that there’s able to grow steadily.
Initially, you’re not going to have as much content or money to invest as Netflix obviously, so you’re going to invest your attention in places bigger TV networks are overlooking in their mobile apps. Personalized user profiles are one of them. Let them choose their themes, colors, names, lists, and everything to give them a feeling of investment and see how retentive they’ll be.
4. Save and Download Option
YouTube is getting all the praise when it comes to streaming platforms because of its option of letting people download videos and save them to watch later when they don’t have access to the internet, making the channels and their content readily available on the go.
This is something that viewers appreciate a lot. So, this page you’re definitely going to take out of YouTube’s book and add as a feature on your mobile TV application as well. What you’re going to do is that you’re going to allow subscribers or audience members to download your content so they can watch it later on the app.
You can limit this feature to higher subscription tiers if you want to entice viewers into getting it or you can make it a common feature. Whatever you may do, make sure you include the save and download option so that people can access your content wherever they want. Expect a lot of subscribers thanks to this tip!
3. Review System
Whether you’re creating a mobile application for a VOD TV network or a scheduled TV one, making sure that your audience members feel engaged and important is a very important detail. A feature that helps create this sense is the review system. You can reserve it for subscribers only to validate the reviews.
This feature works in such a way that a subscriber that has watched a particular piece of content will be allowed to upload a review to the review database for new viewers to check out before they invest their time and money (if the content is pay-per-view) into it.
They can give the content a rating and leave a comment with it. This is something most TV networks are afraid of doing because of review bombardment. But taking this risk could bring your TV channel out of the blue and help it get ahead of the tough competition in the industry. So, make sure this is something people can get behind on your app.
Live Demo Plug
If you’re thinking of getting a customized mobile app created for your TV network, then look no further than TvStartup’s Live Demo. You’ll be able to learn all the tools and techniques you’ll need for that from our experienced industry strategists and that too for FREE!
2. High-Quality Interface
This might not be an accessible option but there’s no feature more important than the interface of the mobile application of your TV network. What’s the reason behind Netflix’s 222 million subscribers? Why is Disney+ getting so much traction? Why are all the TV networks have millions of downloads on their app pages?
The answer is simple, they all have incredible interfaces. So, just creating a mobile TV app isn’t enough as long as you haven’t focused and given attention to crafting a wonderful interface and user experience on it. That’s where TvStartup’s help will be on its way.
We’ve been able to deliver a high-quality beautifully stunning Netflix-styled interface for your mobile application and ensure that there’s the ease of use and great accessibility associated with it so that all the users can have a great time using the app. The interface of an application can affect its retention rate by 200% according to studies, so keeping that in mind is essential.
1. Multi-Platform Accessibility
Last but definitely not the least is multi-platform accessibility. If you’re not sure what that is, let us explain it to you. A mobile application that is available on all software platforms including iOS and Android, it is a multi-platform accessible app and it has the highest chance of success.
The reason behind it is that there are a total of more than 4 billion mobile users. Out of this lot, around 75% of users are on Android while the rest of them are on iOS. However, their spending on subscriptions differs. So, ideally, you’re going to want to have your mobile app ready and available on both iOS and Android.
And TvStartup Inc. is going to help you achieve that. Our easy and affordable packages for Android and iOS mobile app development are definitely going to pleasantly surprise you. So, you should check them out and make sure your app is available to billions of viewers around the world.
Conclusion
A high-quality Mobile TV App can get your TV network millions of new subscribers because of the ease of use and streaming that they provide. But making sure that the app is perfectly crafted, without any bugs, and offers a high-quality experience is very crucial.
If you’re not sure how to get one created for your TV channel, reach out to us at TvStartup. We’ve created tons of mobile TV applications with a Netflix-styled interface, amazing features, and tons on offer for viewers, helping networks reach the top of their niche industries. So, contact us because we’re here to put you on the path to TV industry glory!
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