According to popular reports, over 93.5 percent of viewers worldwide will be using the internet instead of cable TV to watch their favorite shows and movies in 2022.
Introduction
With the unbelievable success of streaming services and OTT platforms in recent years, the number of viewers cutting the cord has also significantly increased.
So, if you’re a TV channel owner or a beginner thinking of establishing your own TV network empire, making sure that you utilize cord-cutting to your TV network’s advantage is a critical factor.
That’s where TvStartup comes into the picture. In this article, we’re going to talk about the 5 most important cord-cutting facts and figures every TV channel owner should know, as well as how they’ll influence your path to the top of the TV industry. So, without wasting any time at all, let’s get right to business.
5. 69% of Content Consumers Use a Streaming Service
Streaming Services like Netflix, Hulu, and Disney+, among others, have gained astronomical success in the TV industry ever since subscribed video-on-demand services came into being.
At this point in time, more than 69% of content consumers use a streaming service or an SVOD TV network to watch their favorite content whenever they want because that’s the capability cord-cutting platforms have to offer.
More and more people who used to watch cable TV in the 20th century have switched their liking to streaming services and other such TV channels. In fact, over 52% of cord-cutters claim that they miss nothing about cable TV and their OTT platforms and streaming networks provide them all the content they want. So, if you’re thinking of starting a TV network streaming service or an Internet-based SVOD TV channel, now is the perfect time to do so.
4. Cable TV Owners Have Lost Millions of Subscribers Over 2-3 Years
We all know that cord-cutting is becoming extremely popular with all kinds of high-quality content creators and networks taking steps towards going completely digital, but this fame is coming at the expense of cable TV losing its viewership as well.
According to reports, cable TV owners have lost over 6.2 million pay-TV subscribers in the last couple of years which is a staggering number in terms of viewership loss. However, that isn’t to say that if you have a cable TV channel, it’s about to die for at least the next decade at the very least.
But, ideally, seeing these numbers should definitely charge you up and move your TV channel towards a more hybrid approach, considering cord-cutting is only going to rise even further. So, to expand your TV network to new horizons, reach out to a high-quality TV network service provider like TvStartup and make the most of the recent rise in cord-cutting.
3. Price is the Main Reason Viewers Choose Cord-Cutting
To utilize cord-cutting to your channel’s advantage, you need to learn why cord-cutting is getting so popular. The main reason why viewers are choosing to cut cords of their cable TV subscriptions is the price and the inflation associated with the cable TV industry.
Statistics show that the monthly cable subscription bills of viewers are exceeding 200$ per month which is extremely expensive for most viewers around the world. So, people choosing to cut cords instead is very understandable seeing how cheap SVOD subscriptions are in comparison to cable TV subscriptions.
At this point in time, people are flooding towards newer TV networks that can offer them high-quality content for low prices and that’s why you need to take this opportunity and get a lot of viewers to watch your content. This can be the perfect building ground for your rise in the TV industry.
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2. The Cord-Cutting Industry is Getting Competitive
Despite the recent rise in the cord-cutting industry with newer TV channels coming out of the blue and making it big, many TV networks aren’t going anywhere with their progress and the reason for that is saturation in the market while the lack of high-quality content persists.
If you want to dominate a lot of competition in the internet TV game and make it big in the TV industry, you must learn that taking all the right steps from choosing the right TV network service provider to including unique features and impressive UI is the way to go.
Your TV channel is going to reach the top of the industry if you’re able to beat the fierce competition in the industry and for that, TvStartup is here to help you. So, keep us around and we’ll make sure that your TV network gets the popularity it deserves to have.
1. More than 50% of Viewers Will Have Cut the Cord By 2022
If you’re still not interested in creating a TV channel to cater to billions of people looking to find their ideal content to watch on the internet, here’s another fact for you. According to statistics, more than 50% of viewers in the U.S alone will have cut the cord by the end of 2022.
So, the market is yours for the taking if you’re able to take it. For that, you’re going to have to make sure your internet TV network has all the features and makings of a successful channel and there’s no other service provider than TvStartup with an experience of more than 10 years, that can make that possible.
If you start a TV channel right now, you can expect a lot of success in the coming years because more and more people around the world are going to cut the cord and switch to online streaming. So, take your shot while you still can!
Conclusion
With this knowledge, you can perfectly craft your TV network to compete with the bigger channels and hone an amazing user experience for your viewers, as long as you choose the right TV network service provider to start with, which could be a difficult thing to do.
But worry not, lucky for you, you’re exactly where you need to be. TvStartup has provided TV network setup and expansion to some of the most popular channels in the industry with customized mobile streaming apps, and OTT platforms like Apple TV, Android TV, Roku, and Fire TV.
Pair all of that with a simple turn-key CMS that we offer and you’re on your path to TV network glory. So, reach out to us and start your journey to the top with TvStartup!
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