According to popular reports, 8 billion hours of live TV were streamed by viewers at the beginning of 2022 alone and when it comes to revenue, by 2027, the Live TV streaming industry is projected to make over 184 billion US dollars.
Introduction
So, there’s no denying that right about now is the best time to make your way into the live TV industry if you’re looking to reach the top and earn a ton of success and popularity.
But do you really need to start a live TV network when there’s such a great free option available on Twitch? You might be thinking. Well, we at TvStartup are here to answer all of your questions.
In this article, we’re going to talk about Twitch, how good it is for content creators, whether you should choose live TV over Twitch for your TV network and why, if you want to dominate the competition and make heaps of revenue. So, without wasting any time, let’s get right to it.
Is Twitch Really Worth it?
Twitch is without a doubt the biggest live streaming platform in the world at the moment with over 28 million viewers watching hundreds of thousands of Twitch channel streams every single day on average. With every passing year, Twitch is growing bigger and better.
But the actual question is, is Twitch alone really worth it if you’re a content creator? Should you start a Twitch channel and stream live content on it to make it to the top? Well, the answer is no. Twitch is a great platform to pair with other ones to manage your live content but you shouldn’t have it as a primary source of content exposure.
For that, you need a dedicated live TV network website or mobile application on that you can create content on. That’s because live TV is booming around the world right now and the best way to utilize this amazing rise in viewership is to make your own live TV channel.
Why You Need to Choose Live TV Over Twitch for Your TV Network
This begs the question, why is making a live TV network a better choice than starting a free Twitch channel for live streaming? There are actually several reasons (some disadvantages of Twitch while others benefits of a live TV network) why you need to choose live TV over Twitch for your TV network to achieve success. Let’s briefly take a look at some of them.
Twitch Offers Very Limited Creative Freedom
One of the biggest concerns with making free channels for your content creation on platforms like Twitch, YouTube, and the like is the lack of freedom when it comes to creativity.
What brings down the creative freedom of live TV network owners on these platforms is the set of third-party community guidelines that their content has to abide by, otherwise, their channels are either suspended or permanently banned.
That isn’t the case with your own live TV network. With a high-quality live TV channel of your own, the only creative restrictions you have will be the ones you place. There won’t be the need for following any third-party guidelines, so in a sense, you’ll be your own boss, capable of creating amazing live content without any bounds.
Live TV Networks Can Bring Revenue Through Many Gateways
Live TV Networks are great in many ways. The most important way is the one that allows them to utilize several payment gateways to bring in revenue from viewers worldwide. This is something that Twitch doesn’t offer, having only subscriptions or donations as viable revenue options.
If you’re starting a high-quality live TV network with a provider as good as TvStartup, you can craft a website or application that uses several payment methods including subscriptions, pay-per-view, ads, donations, and many others as well. By doing this, you can offer your viewers a lot of options to support you and that will ultimately bring you much more revenue than Twitch would on its own.
Live Demo Plug
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Twitch Has a Lot of Competition
If you’re just starting off with live streaming, going with a less-competitive option would be the right decision. But that’s not the case with Twitch. According to stats, over 8.5 million streamers were active monthly on average in 2021 which tells a lot about the fierce competition on the platform.
On the other hand, if you choose to establish your very own live TV network, you’ll stand out from the rest of them immediately and have more to offer the viewers in terms of experience as well. Since fewer creators have their own live streaming channels, it will be an easier journey for your TV network to succeed in the industry.
Live TV Networks Can Have Highly Customized UIs
Twitch is not known for its customization options. Most of the theme and UI customization options are limited which makes channels seem similar and not very unique and attractive. Viewers are attracted to channel themes and UI that call to them.
If you make your very own live TV network, on the other hand, TvStartup will provide you with the most impressive, highly customizable, and perfectly crafted UI design that will be in accordance with the channel’s theme. This way, more viewers will be attracted to your channel through the impressive UI and then stay for the incredible content, bringing your channel’s success even closer.
Twitch Takes Almost 50% of Creator Revenue
Even though you can start a channel on Twitch without investing any money, it isn’t really an advantageous situation in the long run. That’s because, at the moment, streamers have to basically hand Twitch 50% of their revenue and earnings from subscribers and donations because of standard policies.
If you’re aiming to make it big in the industry, this will definitely hurt a lot. By making your own live streaming TV network, you can deal with this problem by keeping every single penny that you earn without paying an excessive percentage of your revenue in terms of fees. So, you should definitely choose live TV over Twitch for this reason.
Live TV Network Viewership is On the Rise
The age of digital content is here. Pair that with the amazing invention that live TV was and you’ve got a massive advancement in content viewership. That’s exactly why live TV network viewership is on the rise at the moment and this rise isn’t slowing down anytime soon.
From 2023-2027, the live TV industry is said to gain a revenue boost of multi-billion dollars. So, investing in a high-quality live TV network right now would be a great decision. Twitch is a good option as well but having your own live TV network will boost your impact on competitors amazingly. That’s why you should take advantage of this rise in viewership and make your own live TV channel.
Conclusion
All these factors simply point towards the fact that you need a high-quality live TV network to create unique content, share it with audiences worldwide, and earn the most from it in real time instead of just making a Twitch channel. However, there’s still a better way to make the most of both worlds.
With TvStartup’s Broadcast Studio, you can create live content with the click of a single button and restream it to your Twitch channel whenever you want. This way you can maximize reach and make so much more out of your live content. Reach out to us at TvStartup as soon as you can because we’re eager and ready to get your TV channel on the path to the TV industry glory!
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